What is Stuart Weitzman’s marketing strategy in Korea? Talented American designer Stuart A. Weitzman’s namesake brand Stuart Weitzman, established in 1986 in New York, is a renowned footwear brand. Aiming to appeal to women who seek luxury and comfort, Stuart Weitzman is dedicated to empowering women all around the globe, achieving a coveted position within the luxury footwear market. 


To maintain its highly admirable market positioning, Stuart Weitzman employs a tailored marketing mix, representing its values, artisanal design, and future-forward shoemaking approach. Today, we’ll delve into the intricacies of its marketing mix, exploring all aspects of its main objectives. So, let’s get started. 


What Are the Crucial Elements of Stuart Weitzman’s Marketing Strategy?


BluCactus - Stuart Weitzman's Marketing - fashion brand photoshoot - marketing strategiesStuart Weitzman is known to blend traditional and digital marketing methods, thus boosting target audience reach, revenue, visibility, recognition, and more. This approach significantly strengthens its marketing strategy, contributing to its global success. 


Below are the crucial elements of Stuart Weitzman’s marketing mix:


  • Instantly Recognizable Brand Identity


Stuart Weitzman utilizes storytelling methods that resonate with its target audience, creating a precise atmosphere that reflects its romantic and elegant flair. The brand’s trademark is crafting footwear featuring delicate details and soft colors while ensuring to join current trends. This timeless design approach not only reflects its brand identity perfectly, it also helps it to retain its loyal customer base. Stuart Weitzman’s dedication to making its clientele feel confident in tailor-made, timeless pieces, make the brand a go-to for any occasion.


  • Shoes Designed for Enhanced Comfort


Opposite to most luxury brands that prioritize appearance, Stuart Weitzman is renowned for prioritizing comfort. With footwear boasting lightweight soles and cushioned insoles, the brand guarantees shoes consumers can wear all day long. This strategy attracts modern consumers seeking functional luxury, making the brand a top choice for those who can’t compromise on comfort.


  • Design Innovation


Often introducing new construction techniques, fresh styles, and materials, Weitzman highly values the power of innovation. In fact, a prime example of this is the brand’s ‘’Cinderella Carriage’’ collection featuring high heels inspired by childhood favorite Disney princess stories. This design strategy enables Stuart Weitzman to always stay ahead of the curve, giving it the competitive edge necessary in the contemporary world of luxury footwear.


  • Limited Editions


Periodically, Stuart Weitzman launches new limited edition collections with renowned celebrities. For instance, the brand launched a collection in collaboration with the coveted model Gigi Hadid, titled #GIGIxStuartWeitzman. These limited edition collections create scarcity, capture the public’s attention, and receive support from other celebrities. Thus, expanding the brand’s reach and visibility. 


  • Collaborations with Influential Figures


BluCactus - Stuart Weitzman's Marketing - fashion brand photoshoot - marketing strategiesFor fashion brands in Korea, collaborating with influential public personalities is a widely-used marketing tactic that often proves lucrative. Stuart Weitzman is no stranger to this effective strategy, collaborating with stylists, editors, and fashion bloggers to promote its products. 


Some notable examples of Weitzman’s partnership strategies are:


  • Gisele Bundchen (2007): Supermodel Gisele Bundchen has appeared in several of Stuart Weitzman campaigns, representing the elegance and femininity that characterize the brand.
  • Taylor Swift (2016): For a long time, Taylor Swift was the face of the brand’s Spring/Summer advertising campaigns in 2016. In fact, Swift opened her ‘’1989 World Tour’’ dressed in Stuart Weitzman. This collaboration introduced Weitzman to Swift’s young audience, allowing the brand to test a new and younger demographic. 
  • Olivia Palermo (2018): The American actress and model Olivia Palermo joined forces with the brand to launch the “Easy Slip-On Loafer” to the luxury footwear market. The ‘’Easy Slip-On Loafer’’ line was designed to cover the needs of women who live a busy life, providing them comfort and elegance.  


  • Fashion Shows and Events


Stuart Weitzman leverages fashion shows and events to showcase its latest collections and maintain its visibility within the footwear industry. These fashion shows and events benefit the brand by generating great enthusiasm among industry connoisseurs and consumers, showcasing the brand’s creativity, and reinforcing its reputation as a leading footwear brand.


Here are some of Stuart Weitzman’s most important participations in fashion shows and events:


  • New York Fashion Week
  • Paris Haute Couture Week
  • Bridal Market Week
  • Accessories Council Exhibitions
  • Metropolitan Museum of Art Costume Institute Gala


  • Consistent Online Interactions


Stuart Weitzman’s online status is classified as follows:


  • Website: Stuart Weitzman offers a seamless experience for its customers through its website featuring different categories available to explore, filtered search results according to heel, length, and color preferences. Additionally, customers can effortlessly access accurate information and images of its products. They can even try on the shoes virtually and see how they fit before finalizing their purchase. 
  • Social Media Platforms: Stuart Weitzman has an active social media presence across several social media networks, such as Instagram, TikTok, and more. The brand utilizes these platforms to showcase products, share behind-the-scenes content, and allow consumers to access the company’s creative process, ultimately being a source of inspiration. 


How Does Stuart Weitzman Benefit from Experiential Marketing?


BluCactus - Stuart Weitzman's Marketing - fashion brand photoshoot - marketing strategiesStuart Weitzman benefits from experiential marketing through offering precise personalized experiences to its audience. The brand focuses on the following components to successfully execute this strategy:


  • Easy Online Shopping: The brand offers satisfying online shopping experiences through its mobile application and website. Through these, customers can easily search for or purchase a product, view images, detailed product features, size recommendations using virtual tools, and track their orders after purchase. The goal of this strategy is to improve the customers online experience and turn them into loyal followers.
  • Collaborative Design Phase: To encourage collaborations, Stuart Weitzman selectively invites clients to participate in co-creation for its “Design Your Dream” campaign. This is a very interesting interaction process. Clients contribute their ideas and collaborate with the brand team to bring their vision to reality, strengthening emotional ties between the brand and customers.
  • Loyalty Programs: Stuart Weitzman has a loyalty program titled the “W Club.’’ Through this program, every member is rewarded with special birthday benefits or exclusive benefits, such as quick access to new collections. Furthermore, it offers personalized gift cards and other notable benefits. These encourage consumers who feel connected to the brand and repeat purchases to build a strong community.


How Does Stuart Weitzman Strengthen Its Global Presence?


BluCactus - Stuart Weitzman's Marketing - fashion brand photoshoot - marketing strategiesStuart Weitzman has achieved a global retail presence through physical stores located in strategic cities, including major fashion capitals. So, through a tailored distribution and ecommerce strategy, the brand reaches customers worldwide. In fact, it employs a widely-used method by distributing its products through luxury online retailers, such as FarFetch, Net-A-Porter, MyTheresa, and Moda Operandi.


Here is a list of the regions where you can find Stuart Weitzman stores:


  • Europe: Stuart Weitzman has a significant presence all across Europe, including emblematic countries such as Madrid, London, Paris, Rome, Barcelona, Vienna, and others. Its stores can be found in high-end shopping districts such as Avenue des Champs-Élysées in Paris and Montenapoleone in Milan. Likewise, Stuart Weitzman distributes its products in European department stores such as El Corte Inglés, Galeries Lafayette, Harrods and Selfridges. This allows the customers to have a wide access to the brand’s products, contributing to its growing success.
  • North America: Stuart Weitzman operates many independent boutiques in Canada and the United States, especially in central cities such as Los Angeles, New York, Miami, San Francisco, Toronto, Chicago, Montreal, and Vancouver. Additionally, the brand can be found in department stores like Hudson’s Bay Company, Macy’s, Nordstrom, and Saks Fifth Avenue.
  • Latin America: Although Stuart Weitzman does not have physical stores in Latin America, it distributes its products through authorized retailers in countries such as Argentina, Mexico, Colombia, Peru, Brazil, Ecuador, and Venezuela.
  • Middle East: Stuart Weitzman’s presence in this region increases daily with stores in Dubai, Riyadh, Abu Dhabi and Manama. Moreover, it is also possible to find Weitzman in exclusive shopping centers of the Middle East, such as Avenues Mall and Mall of the Emirates.
  • Pacific Asia: Stuart Weitzman has established a name for itself in the Asian market by opening locations in China, Japan, Hong Kong, Australia, Taiwan, and Singapore. Its strategic locations include Shanghai, Melbourne, Auckland, Beijing, Seoul, Tokyo, Osaka, Chengdu, Taipei, and Guangzhou. Furthermore, the brand distributes its products through department stores such as Lane Crawford, Takashimaya, Marui, Isetan, and David Jones, penetrating the Asian footwear market with ease.


What Are the Must-Know Points of Stuart Weitzman’s Marketing Mix?




BluCactus - fashion brand photoshootThe brand offers a broad range of shoes characterized by Weitzman’s iconic designs. Here’s what the brand is most known for:


  • Women’s Footwear Selection: Stuart Weitzman is renowned for its broad array of sandals, heels, sneakers, flat shoes, and more. The brand only utilizes quality materials, textiles, leathers, and suede, making each item a work of precise detail and craftsmanship. 
  • Seasonal Collections: The brand presents new collections to keep up with fashion trends every season. Nevertheless, each design features Weitzman’s trademark sophistication and timeless appeal, capturing the attention of those who seek a varied selection throughout the year. 
  • Iconic Elements: The brand strategically highlights its most iconic designs. For example, Weitzman’s “The 5050” stretch boots are an exclusive design and a favorite of many celebrities.




Stuart Weitzman’s price strategy reflects the brand’s pursuit of an audience willing to invest in high-quality footwear. The brand is known for offering exclusive and premium footwear, justifying its high price tags. Thus, Weitzman employs a premium pricing strategy that aligns with its highly valued expertise in footwear. 




To maintain its luxury positioning within the footwear market, the brand strategically selects its distribution channels, ensuring that its products are available to its desired target audience. Therefore, Stuart Weitzman’s distribution channels are classified as follows:


  • Authorized Retailers: Stuart Weitzman expands its reach to a broader target audience through authorized retailers. 
  • Emblematic Boutiques: The brand operates in the main fashion capitals to offer an immersive shopping experience. This allows its customers to explore its footwear lines in an environment that evokes luxury and elegance.
  • E-commerce: Stuart Weitzman utilizes e-commerce through its official website, making the shopping experience a breeze for its global audience.




Stuart Weitzman’s promotion strategy uses a combination of traditional and digital techniques, including:


  • Advertising on digital platforms and haute couture magazines.
  • Public relations at press events.
  • Fashion events and fashion shows to showcase its latest collections.
  • Having an active presence on social networks (digital marketing) to interact with its audience through visually attractive content.
  • Collaborations with celebrities and influencers on social networks.


In the Luxury Footwear Market and Looking to Boost Your Brand? We Can Help!


Ken Schreck BluCactus +1 469 206 5510Evidently, Stuart Weitzman’s marketing mix allows the brand to maintain its coveted positioning in the luxury fashion market. Moreover, this effective blend allows the brand to highlight its premium quality and timeless design, ultimately boosting its visibility and reach, along with sales and revenues.


If you’re in the luxury footwear market and looking to boost your brand’s visibility, reach, sales, revenue, and more, get in contact with us now. To help you achieve the success you envision, we work with marketing experts that excel in crafting tailor-made solutions. Let us collaborate with you to climb the slippery ladders of the luxury footwear market, because your success is our success. 


And, remember to subscribe to our weekly newsletter to always stay in-the-know about the latest digital marketing news. 

What Is Alberto Fermani’s Must-Know Marketing Strategy in Korea? Alberto Fermani, founded in 1960, is an Italian footwear company that bears the name of its founder. Initially established as a local brand manufacturing handmade shoes, Alberto Fermani later developed into a gigantic business, exporting quality footwear all across the globe.  


Today, Alberto Fermani has transformed into a highly-recognized Italian footwear brand renowned for its array of elegant designs. But, how does Alberto Fermani ensure triumphing in this fierce industry? Below, we will explore the must-know marketing strategies of Alberto Fermani to have a deeper perspective.


Who Is the Target Audience for Alberto Fermani?


BluCactus - Alberto Fermani - fashion brand - marketing strategy for businessFootwear plays a pivotal role in how people dress. In fact, most individuals choose their footwear before deciding on what to wear for the day. Keeping this in mind, Alberto Fermani targets women who seek footwear that blend style and comfort, providing shoes that can withstand the hustle and bustle of everyday life. 


Therefore, the brand pursues a demographic that values craftsmanship, quality materials, and understated elegance, thus catering to those who are willing to invest in their footwear repertoire.   


What Are the Key Elements of Alberto Fermani’s Marketing Strategy?


As discussed, Alberto Fermani is an Italian Brand based in Petrolio, a small city in the province of Macerata. While its key focus is reviving traditional design elements in footwear, it is best known for its handcrafted quality shoes, which can be found worldwide. 


Now, let’s delve into the key points of Alberto Fermani’s marketing strategy:


Quality and Craftsmanship


BluCactus - Alberto Fermani - fashion brand - marketing strategy for business

For Alberto Fermani, it is essential to preserve the Italian history and craftsmanship it has established. Thus, its main objective has always been to craft high quality products that unite innovation and tradition, reflecting the true meaning of artisanal, ‘’Made in Italy,’’ footwear.


This approach allows the brand to maintain its competitive edge while appealing to individuals who value Italian footwear craftsmanship. 




There is no doubt that advertising has undergone considerable changes in recent times, mostly improving within the digital realm. 


However, Alberto Fermani enacts traditional advertising methods, such as posters and billboards. The brand doesn’t have an active social media presence, thus utilizing traditional advertising ways brings in the most attention to Alberto Fermani, expanding its customer reach.


Adapting to Trends


While the brand crafts products with thicker and padded heels and vegetable-tanned materials which provide great comfort, it tailors its products with style to suit the needs of the modern consumer. Prioritizing foot health, Alberto Fermani offers women footwear they can enjoy throughout long days while enabling them to preserve a refined look.


Market Expansion


BluCactus - Alberto Fermani - fashion brand - marketing strategy for business

The Italian heritage is an integral part of Fermani, allowing it to be an iconic company that crafts quality Italian footwear for women all throughout Europe. 


However, Alberto Fermani is not only present across the U.S. and Europe, it also boasts a significant presence in more than 20 countries around the world, including countries in the Far East, such as Japan. 





In a world where sustainability is becoming a sought-after standard, an eco-friendly approach in both fashion and footwear is essential for businesses who wish to succeed.


Alberto Fermani provides eco-conscious individuals a low-impact choice while maintaining its iconic Italian style.


Get Your Inspiration from Alberto Fermani to Craft a Flexible Marketing Strategy


Ken Schreck BluCactus +1 469 206 5510So, blending Italian tradition with technical innovation, Alberto Fermani establishes a lucrative marketing strategy for itself. Behind the scenes of Fermani’s success is its enduring commitment to authenticity and flexibility. As a result, it has become renowned for its timeless designs that reflect Italian luxury and artisanship.  From sandals to classic ankle boots, Alberto Fermani offers a myriad of options for those looking for sustainable comfort and modern elegance.  


If you seek a marketing strategy that will help you rapidly penetrate the footwear market, we can help you. At BluCactus Korea, we work with highly competent individuals to help you boost your brand positioning, expand your target audience, and generate more sales. Get in contact with us now for more information. Let us be a part of your success story, because your success is our success. 


And, remember to subscribe to our weekly newsletter to always stay in-the-know about the latest digital marketing tips and tricks. 

3 Ways Food Delivery Platforms Can Boost Restaurant Sales in Korea. Available-for-delivery has always been an excellent option for customers. First originating and famous amongst pizza chains, delivery service has always been a crowd-pleaser. In today’s age, delivery services have become highly successful. Pairing the digital world with delivery has become the perfect duo, and many restaurants have decided to incorporate it.


While delivery platforms have profited enormously from their services, participating restaurants can also increase their revenue by simply adding it as an option for customers.


Food Delivery Services Can Boost Restaurant Sales By Being Convenient


blucactus - delivery manHungry, picky, and busy people want convenience regarding food. Delivery platforms allow users to place an order easily and receive the delivery quickly.


For those who do not wish to place an order on the phone or drive to the restaurant to pick up their food, delivery platforms such as Uber Eats, DoorDash, and Grubhub have become their best friend. The Restaurants that know their audience will want to leverage these companies.


The more convenient your restaurant is, the more customers you will reach. The more customers you attract, the more sales will increase. Convenience is an influential factor. Many people prefer to pay more, even double, so their lives and schedule can accommodate them.


How Can I Attract Customers to Choosing Online Food Delivery? 


blucactus - delivery manAdvertising your delivery options does not just start and stop online. You can publicize your restaurant’s participation in food delivery platforms in the restaurant itself.


People will not automatically know your establishment offers delivery options through apps. For those customers, you will have to make sure they find out through their in-person dining experience.


You can spread this info through word of mouth from the staff, highlights on menus or receipts, QR code stickers, posters along the restaurant doors, and more. The more your options are displayed, the more you can choose them.


Food Delivery Services Can Boost Restaurant Sales By Raising Awareness


blucactus - delivery manIn addition to being convenient, delivery platforms can boost restaurant sales by drastically increasing awareness. Many people look to food order and delivery apps even if they aren’t going to place an order.


These platforms provide a long list of local restaurants, each with its unique and extensive menu, all in one place. Furthermore, there is easy navigation for the customer and great advertisement for your restaurant.


As users scroll through multiple eateries, it is not uncommon for them to stop and study their menus. Having your restaurant displayed amongst the others can pique anyone’s interest. Especially if your establishment has not gotten much attention, this is how you can raise awareness. Even if users do not decide to order from you, having that spotlight can motivate someone to visit soon.


How Do I Increase My Uber Eats Sales? 


blucactus - delivery man - Food Delivery PlatformsUber Eats is one of the most profitable food ordering and delivery platforms. Like its competitors, it offers users a wide range of local restaurant choices. If you want more customers to order from your restaurant through Uber Eats, you should ensure that as many, if not all, menu items are available.


Restaurants with the most available entrees and sides can be the most profitable. They will keep a viewer’s interest much longer, and users are more likely to find something that can satisfy their cravings.


Sales can also increase if a participating restaurant allows the option for substitutes, add-ons, or specific preferences. Many users are more likely to order from your eaterie if they can customize their order how they would if they were in person.


Food Delivery Services Can Boost Restaurant Sales By Advertising Promotions


blucactus - delivery man - Food Delivery PlatformsFood delivery platforms can boost restaurant sales through advertising promotions, convenience, and awareness. Everyone loves a significant discount, especially if it concerns food and even more so if it involves the food coming straight to your door! Offering seasonal or monthly promotions can automatically motivate users to choose your restaurant as their next dinner choice.


Many eateries decide to offer free delivery or a percentage off their total if their order reaches a minimum amount. Some can even provide a no-strings-attached discount for simply choosing to buy from them.


While customers enjoy discounted dinners, they can often choose to buy more items when noticing an offer promotion. The more products purchased, the more customers are attracted, resulting in more sales.


What Makes a Great Food Delivery Experience? 


blucactus - delivery manWhile choosing to utilize food delivery platforms as part of your restaurant’s business, once the delivery drivers pick up the food from your establishment, the delivery experience is out of your hands. You can only ensure that you meet customers’ needs concerning the food they have ordered.


Detail orientation is vital when receiving a delivery order. Some orders may involve alterations or extras, add-ons, or preferences. Your teams must confirm the successful and efficient completion of the order before pick-up.


While customers can become frustrated with delivery ETAs, it is not your restaurant that will be under scrutiny. However, if a side of fries is missing or requested sauces are left out, it creates an unsuccessful experience with your establishment.


Looking For More Ways to Boost Your Restaurant’s Sales in Korea? 


blucactus - delivery package - Food Delivery PlatformsYou may be a rookie in the food industry, or you might even be a veteran. Either way, you are always looking for new ways to increase or stabilize your business’ revenue. Your restaurant’s profits rely on you to navigate the ongoing changes in the digital marketing world, which can be intimidating. It is stressful to steer through these challenges alone, which is why we are on your side. We want to help your restaurant reach its goals and experience growth. Let us be your guide to success! See the link below for a complimentary session. It is just a short, casual conversation to see if we would be a good fit.


I would like to access my free consultation!


We are experts in digital marketing! Subscribe now to our weekly newsletter to stay updated with the best strategies.

What do you need to learn to sell clothes in Korea? If you´re building up your fashion venture, you must consider that you need to know about sales. That will help achieve your goals and get great sales. This is why you need to be decorated as the best seller.


Now, to be a good clothing salesman, you must first know why being the best will lead you to have great results in life. And we can see cases of entrepreneurs who don´t sell only to the end customer to take care of the strategic or administrative. This shouldn´t be a reason that prevents you from developing your sales skills.


What’s the profit of selling clothes?


Being a salesperson doesn’t just mean standing in front of a cash register or behind your cell phone and selling to customers.


It´s also about convincing your collaborators to follow your goals.


Besides, you must convince them and keep them with you when it comes to getting partners. All this is synonymous with a salesperson.


In this sense, to become an excellent seller you must learn some tips that will surely help you. That´s why, at BluCactus, we bring you a guide that we´re convinced will be very good for you. In that way, you get where you´re aiming for. So, take note of these tips so that you can be the best clothing seller in the world.


  • Identify which are your clients and their profile. It has a lot to do, or perhaps it has everything to do with the buyer persona. Since you must know the type of person that is in need to dress with your merchandise. If you´re a man, a woman, age, stratum, occupation, hobbies, or lifestyle.
  • You must be very clear about what you are selling. Because it´s not only about knowing who you´re selling to, you must know that you are selling. What are the types of garments you sell? Including materials, preparation, finishes, sizes, colors, color differences. Which ones do you have available, which ones can you restock, references, and suppliers.
  • Show yourself. You have to show your target audience what you sell. And it´s essential to be within the trends because it can be a boost in terms of advertising and sales. Through digital media such as social media, web pages, media advertising. There you can upload what you need, promote, and do marketing that helps capture the attention of your potential customers.
  • Advise your clients. This is a good, no, an excellent way, to earn points with your clients and get them to choose you. Advising on purchases. Recommend different things, tell them about data that they probably don´t know. Such as body shape, what matches what body shape, style, occasion. This shows that you have a genuine interest in helping them look good, which helps him sell.
  • Build loyalty with your customers. Especially in these times where loyalty, that is, keeping them, is so important. So, you need to make each of them feel valued, as this will increase the value per purchase. Remember, also, that getting leads is not the same as building loyalty. Now the best and simplest tool is to keep those you already have happy.


How can I start selling clothes?


BluCactus - What do you need to learn to sell clothes?Fashion is a business. That’s something you should keep in mind. So, in the right, best-managed hands, it can make a lot of money. Every year, there are more millions of people who add new clothes to their wardrobes. And although there´s a lot of competition, there are several styles that if they´re well sectorized, it´ll not be difficult for them to open a door.


But, to open your doors, you must consider what type of clothing you´re going to sell.


And whether it would be in a physical store, a franchise, or an online business. It´s from there that you must make decisions according to the possibilities: keeping things in mind.


The type of sales platform.


Many entrepreneurs start with a physical clothing store, and then take it to online platforms to have more reach. A lot of people started an online business to later establish themselves in a physical location.


In this sense, an online store is perfect if you have little capital at the beginning. Since you don´t have to invest in a place and pay the expenses involved in maintaining it. Especially if you don’t like to keep a close relationship with clients.


While a physical store or a clothing franchise is a very good option to consider if you want to generate income immediately. And if you like to deal with people and advise them on fashion.


BluCactus - What do you need to learn to sell clothes?The type of clothing you will sell.


It doesn’t have to be a hasty decision based on what you like. Because generally, this is one of the main reasons why most fashion businesses go under. That´s why you must do a market study.


This study is not complicated. And to make it you must take into account that if your business is online, check what clothes are sold by other pages in the same country or city. If it´s physical commerce, you must visit the stores and see what your potential competitors sell.


You should also join forums, blogs, and web pages dedicated to this industry to keep up with trends and analyze comments to learn what customers like and what needs they have for you to satisfy. Also, you should look at the purchasing range of customers in your area concerning salaries, as this will make a difference in costs.


At BluCactus Korea we are experts in this, and we would love to be able to help you get these analyzes. Helping you so that your physical or online business has an excellent platform that meets your needs. In addition, you can add the creation of a content blog where you can attract more people through digital positioning.


Create your name and logo.


Once you´re clear about the type of clothing you will sell, create your name and your company logo. The right branding must help you to have more than clear internal parts. The name should be pretty and attractive, like the logo.


Define your providers.


Once you have your physical or online store, you need clothes to sell or send. You have several options for doing this. You can make your own or sell brands that distribute the products.


Legalization of your business.


No matter what your business is, it must always be in legal order. So, you never have problems with this. That´s why you must register for it.

Promote yourself to make yourself known.


Once you have the inauguration, you must think of some form of promotion to attract customers. So, use social media to achieve it. Besides, you can have discounts, promotions, giveaways, or give a gift in exchange for buying something.


How much money should be invested to start a clothing store?


BluCactus - What do you need to learn to sell clothes?Be it online or physical, you need a good investment to open your small clothing business. But, it´s said that an online business is much cheaper because you save expenses. While, the physical store depends on the staff, size of the premises, stock, and rent. Then, you should pay close attention to marketing, because you can´t forget the budget that includes promotional advertising. If it´s inside the store, you must distribute the merchandise, since this attracts more customers. Otherwise, they will not feel the necessary motivation to come in.


So, based on the goals that you set for yourself. You must decide which is the best immediate investment. To know if what you need in the first place is a physical store, if you need more money or if you should start a small online business that you can handle easily. 


BluCactus - What do you need to learn to sell clothes? - Linn LarssonAt BluCactus Korea we are happy to teach you everything you can learn and achieve. As long as you know the basics of selling.


Usually, you need to sell even unconsciously, and we get there when we talk about our business with a sense of belonging. That way we give the consumer the best deal and the best experience in their purchase.


Contact us if you have a clothing business idea and don’t know where to start. We can help you build a website that suits you and your needs.


Always honoring your essence and what you want to be.


If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

How to find clothing suppliers in Korea? Sourcing to start your own business is tricky, whether you need brought-in clothes, trendy clothes, or second-hand clothes.


However, we must be grateful that the Internet is a powerful tool today. After all, through it, we can find the answers to any questions we might have.


Today, we’ll be sharing a with the best suppliers. However, we won’t stop there as we will also offer some tips to help you. This way, you’ll find the best allies for your fashion venture.


What is it to be a clothing supplier?


BluCactus - BluCactus - How to find clothing suppliers?A clothing supplier can be a company or someone who supplies another company with stock or products.


You can sell them directly or process them to sell them later. In the case of a clothing supplier, this can be a manufacturer, a distributor, or a wholesaler from whom we will buy clothing for women, men, or children.


Once you know how to get clothing suppliers, you can rest assured that your business will be on the right track. However, in the business world, there can be many obstacles. One of them will be finding a good clothing supplier. Despite this, know that you aren’t alone. Keep reading to know what’s the best provider.


It has quality products at a good price.


Finding a balance between quality and price can be difficult, but we have good news. It is possible that both factors are combined as long as you pay attention to the following elements:


  • The quality of the weave or fabric.
  • The seams
  • The finishes.
  • You apply them.
  • The sizes.


However, when you meet a supplier who offers quality but at a high price, it’s time to negotiate. See if they give you a discount for a purchase over a certain amount or if they have wholesale prices.


In most cases, negotiating prices will be essential to determine the value equation we want to deliver to all our customers.


BluCactus - BluCactus - How to find clothing suppliers?It has clear and well-defined sales processes.


It is important to know how clear your supplier’s sales processes are. You should also be ready to know what to do if your merchandise arrives with defects. Here, returning them would be the right choice.


Knowing what to do at times like these will relieve you of many headaches. Because of this, before making your purchase, we recommend asking as many questions as possible. Many providers have this information on their website or blog, which will help you anticipate before your experience is negative.


Respect the delivery time and any previous agreement


For all of us, time is money. There’s nothing better than a supplier that complies with the previous negotiation agreements and delivery times. These two factors are very important for your business to run smoothly. Pay extra attention to national suppliers when it comes to this.


When looking for international suppliers, fixed delivery times can vary due to some elements such as these:


  • The time of shipping.
  • Transit through customs.
  • Dispatch by courier service.


However, it is important to respect the agreed times regardless of the scenario.


BluCactus - BluCactus - How to find clothing suppliers?Convey confidence and security


If this is your first time contacting a clothing supplier, you must ask a few questions, including one about satisfaction guarantees.


In the same way, you can take advantage of communication channels such as Facebook, Instagram, or social media in general. This way, you’ll know what others say about you. Making sure that the provider we work with is reliable will avoid bad times.


These are the main characteristics that any clothing supplier should have. Now that you know them, it’s time to jump to the next step.


Where to find suppliers for my business?


These are the best options to which you can turn to stock up on clothes to sell in your new fashion venture:


Chinese clothing suppliers


The Mexican market is full of Chinese clothing.


After all, the number of Asian companies that find a great opportunity in Mexican entrepreneurs increases every day.


Besides, they see a good option to find allies and reach consumers’ tastes.


Here are some of the best Chinese clothing suppliers that you can contact for your clothing business:




During the pandemic, this was one of the fastest-growing suppliers, becoming one of the largest wholesalers in the world. However, its success is due to its platform’s more than 100 categories. Therefore, you can get other items such as toys, makeup, and shoes in addition to clothing.


Also, this supplier has several options for wholesale and dropshipping. In fact, it has its own English version from where you can choose the warehouse for your products. In the same way, you can select the shipping method and make inquiries according to your doubts.


On the other hand, all its prices are in euros or US dollars.




This provider has some similarities with China Brands.


Also, through it, you can make retail, wholesale and dropshipping purchases.


Besides, one of its most interesting features is that it has a portal dedicated to this last modality.


Besides, you can find different categories and take advantage of flash offers to find items with special discounts.




Surely you have already heard of this clothing supplier. After all, it’s an Asian giant that has consolidated itself as a highly recognized marketplace. Its consolidation is also due to aliexpress, as it’s also part of Alibaba. The difference is that the latter allows for retail purchases, while Alibaba is all about wholesale.


In the same way, you can enjoy a large number of functionalities through this provider. One of its greatest advantages is that it allows you to make your quote in Mexican pesos so that your budget management can be exact.




This platform has become known for the sale of accessories. However, you can also find other items such as clothing for adults, babies, shoes, bags, etc.


The best of all is that it has its portal with a Spanish version and you can see the prices in Mexican pesos. However, it is not the best option if you are looking for a menswear supplier.


Regarding the quality of the products, you can visit various videos of Nihao Jewelry hauls on YouTube to verify this characteristic.


Groups on Facebook


Facebook has become one of the best social media platforms.


If you are interested in finding clothing suppliers, it will be very useful. There are specialized groups on Facebook of Asian clothing suppliers, where you can find everything.


Some of them have to share catalogs via Whatsapp or their Facebook page. Also, these groups provide many advantages because they allow you to see references from other users to verify that they are safe and reliable providers. 


Boutique clothing suppliers


Boutique firms are usually very sophisticated clothing businesses. In addition to taking everything related to the rental of the premises, furniture, or other elements, you must find the product you want to sell. Therefore, here we will mention the boutique suppliers that you can look for to find quality clothing:




This boutique clothing supplier is located in Moroleón Guanajuato, and its garments are 100% made. Every Wednesday, they are in charge of uploading new designs to the page, and if you want a particle design, they will have no problem doing it.


Also, on its website, you can find clothes for both men and women and various ways to contact them if you want to answer any questions.


Fashion Mexico


This supplier has two very interesting characteristics. In addition to being able to buy clothes wholesale, it gives you the possibility of becoming a supplier of their products.


Besides, it has a showroom in Guadalajara so that you can physically see all the garments that are on its website.


Troppo di Moda


Troppo di Moda operates as an exclusive wholesale clothing line store. Therefore, in this place, instead of buying single pieces, you should buy a piece of each size and of the same color and model, that is, one run per model.


Through its website, you can discover all the available options. The costs will be sent to you for a much more realistic quote when you register as a buyer.


Interestingly, their purchasing policies are very clear, which quickly clears up your doubts regarding your quote.


BluCactus - BluCactus - How to find clothing suppliers?Clothing suppliers in Guadalajara


Guadalajara has become known for developing companies dedicated to the world of fashion. In fact, it has been a very beneficial scenario for fashion designers, factories, and any company dedicated to the marketing of clothing and accessories.


These are some of the clothing suppliers in Guadalajara which can make your life easier if you have a fashion business:


Stylish Apparel


This is one of the most versatile wholesale clothing providers, so you can shop and find good wholesale prices. The minimum purchase. In addition, you will have the advantage of selecting different garments from its catalog of individual pieces and its catalog of bullfights. And as if that were not enough, they also have a catalog of the garments that are in liquidation.


Fashion clothes GDL


If you are looking for men’s and women’s clothing and footwear, this is your place.


In fact, to find out what clothes are available, you can even go to their office.


As for its products, they’re quite accessible because you can buy them in bulk and enjoy free shipping from 25 pieces.



Directory of clothing factories


This way, you can talk directly with the brand that catches your attention to learn about its products and purchasing policies. In fact, in this directory, you can specifically find 6 factories that work as clothing suppliers in Guadalajara. Still, you can make a connection with many more.


Clothing vendors 


In the city of Monterrey, you can also find a wide variety of wholesale clothing suppliers, and these are some of the options: 


Super Mayoreo MTY


Very close to the Mercado Fundadores, you can find one of the Super Mayoreo MTY branches. Right in this place, you can find clothes for women, men, and girls, and if you want to place an order, it can be by Whatsapp to receive it at home.


Their Facebook page is also very interesting because you can find pieces in stock and different promotions.


Florida Market


In this market, you will find the best Mexican gastronomy and a great variety of suppliers of imported clothing and accessories. The most interesting thing is that you can negotiate prices and choose your favorite clothes with a preferential price for volume.


In the same way, if your idea is to start your business with second-hand clothes in Mercadito la Florida, you will find the suppliers you need.


Groups on Facebook


There are groups on Facebook of boutique clothing suppliers. They have closed business communities dedicated to selling clothing, whether they are suppliers or wholesale clothing manufacturers. All you have to do is apply to join and review which options fit your new business’s needs.


Bale clothing suppliers


For those who still do not know, paca clothing is what we know as second-hand or liquidation clothing. They are obtained in pressed packages from factories, discount stores, or outlets. 


Although this idea is not among your objectives, you should know that bale clothing is a good business. After all, its profits can be more than 500%, according to “Data from the Economist.” So if you are interested in learning about clothing brand suppliers, here are some options:


Bales of Pino Suarez


Today, this market is located in a 5-story building, Diagonal de Fray Servando 52, on the corner of Calzada de Tlalpan. The good thing about this site is that you can find everything, find clothes starting, or full bales that you can take to your business.


Free market


In Mercado Libre, you can buy cape clothes, although it is important to add that it can have a higher cost on this site. Although also, you may find reasonable prices and good quality clothing. To be lucky on this platform, the secret is to do a good search and ask the seller all the necessary questions before formalizing your purchase.


Tianguis El Salado


For some people, it is known as “the Mecca” as far as paca clothing is concerned. And it is that in this place you can find a lot of second-hand clothes that you can sell. Besides, depending on the garments, you can find pieces.


Tianguis San Felipe de Jesus


This is the largest flea market in Latin America and has been established for more than 40 years on Villa de Ayala street and surrounding areas.


In general, this place is the most recommended for finding suppliers of American paca clothing only for men and even suppliers of children’s clothing.




How to buy wholesale clothing?


This will likely be your first time looking for suppliers or manufacturers of Mexican clothing. Like any business that is starting, it requires an initial investment. The idea is that your wholesale clothing purchase can be made like a professional.


Therefore, here we will explain how to find clothing suppliers:


Choose items that are relevant to the market you are targeting.


Not everything you like is in trend, and it is something that you should be clear about. Besides, when buying, you must keep your clients in mind and have the advice of a specialist in fashion design to know which garments to choose so that they match the profile of the buyers you are going to target.


Check the order quantity.


When you buy clothes in bulk, you should check that the order is correct as many times as possible. Therefore, you must ensure that you order the correct colors, sizes, and models. Don’t leave this task solely to the supplier. They will follow the purchase order guidelines generated without reviewing them. In this way, you will avoid the merchandise being the wrong one.


BluCactus - BluCactus - How to find clothing suppliers?Determine the shipping cost with the seller


This point is important. Before making any purchase, you should ensure that your budget fits the planned shipping cost. In general, the cost of shipping within the national territory is not that relevant. Still, if we talk about Asian clothing suppliers, the cost of shipping can be high.


As additional advice, take the issue of consulting with a customs expert to determine if your shipment requires a special permit to enter the country. Thus, you will prevent your purchase from being withheld or, worse, going through penalties.


Create strong business relationships


Once you have done business with a clothing supplier you like, the best choice is to keep them close to you. To do this, you must become a client with whom suppliers feel interested in working. For this, you must be punctual in each of your payments and maintain good communication. This way, they will recommend the best clothes and materials.


Forward an online clothing sales strategy


Once you select your supplier and have your garments are on their way, it’s time to focus on the sales channels you will use. Today you can have a physical location or open an online store to make your sales online.


The best thing you can do right now is investing in digital channels to start your business. In fact, an online store requires less investment than a physical location. Besides, it allows you to reach a larger number of customers.


Blucactus Korea, your ally in Digital Marketing


Blucactus Korea is an international marketing agency serving clients worldwide. Our specialty is creating web designs and optimizing for online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.


Blucactus Korea will accompany you in every step of your brand’s creation, from your business’s branding to content creation. Our focus is on supporting you with creating your website or administering your social media accounts.


Based in Korea, this online marketing agency seeks to strengthen your brand image and take it to the next level. Don’t wait any longer to get the help of the best digital marketing specialists. Contact us now through our social media or website!


If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

How to be a successful fashion business entrepreneur in Korea. Becoming a fashion entrepreneur can indeed be difficult. Even more, if we consider how many businesses belong to this industry are. That’s why many people who want to have a fashion business decide to specialize in the fashion business.


Similarly, you must know that you must have creativity and originality besides knowing how to create a fashion business. Having your own business is a very big challenge. It requires a lot of discipline and dedication to achieve your goals.


Today, we’ll be talking about some very important points if you want to be a successful entrepreneur in the fashion world.


How to start a successful clothing business?


A very interesting fact about fashion businesses is that they tend to resist economic problems.


For example, during Covid 19, the most important brands in the fashion sector offered clothing to stay inside the home, comfortable but without losing style.


Getting dressed is a basic need where the financial or social status doesn’t matter to buy a garment. That’s why fashion has the power to keep billions and billions of dollars moving around the world every year.


Therefore, it’s a good way to generate income. So, if you want to join this sector, pay attention to the steps below:


What kind of business do you want?


This point is very important if you want to start a clothing business. You must choose the best platform to start your sales. Therefore, you need to decide if you want an online or physical store. Besides, if it is a physical store, you must determine where to locate it. This can be in either a shopping center, on the street, or if it will be a franchise.


This decision should be adjusted to your possibilities or the type of business you think you can manage. However, it is a decision that can change over time so that there are improvements in your business. In fact, many entrepreneurs start with a physical store. Once they see that they’re doing well, they expand the business with an online store. However, the opposite can also happen.


Similarly, if you have little capital, an online store will always be a good option because you will not have to allocate your budget for the expense of a store.


What kind of clothes will you sell?


BluCactus - How to be a successful fashion business entrepreneurIdeally, you shouldn’t rush to choose the clothes you’re going to sell. Don’t be guided solely by your tastes either, as this is often one of the main reasons fashion businesses are unsuccessful.


Customers must be offered what they really want and need, and it is something that we must understand if we do not want our store to fail. Indeed, you must carry out a market study that will help to specify your type of client.


But don’t worry if you don’t know what kind of clothes to sell, because here are some recommendations, so you don’t fail:


  • When creating an online store, you can look at the clothes offered by other pages, whether they are from your own country or another city. Similarly, if it is a physical business, take a walk around the area where you plan to start your business and see what your competitors offer.
  • Also, look if there are some pieces of clothing that people want, and few online or physical stores offer them. That is retro, vintage clothing, sportswear, or haute couture.
  • Take a little of your time to get into blogs or forums dealing with fashion topics. A) This way, you can be informed about which are the trends, and through the comments, you will be able to discover what people like more. In this way, you will be able to know if in your online store you must sell ​​clothes, footwear, or accessories.
  • Last but not least, look at the purchasing power of consumers in your area to see if their wages are low or high. This helps you determine if you can sell affordable but quality clothing or haute couture.


If you take these recommendations into account, you will make the exact choice of clothes that you should have on sale.


BluCactus - How to be a successful fashion business entrepreneurWhat name and logo to choose?


Once you have selected the type of clothing you want to sell, it is time to create the name and logo of your clothing business.


Whether your business is online or physical, it is essential to have a catchy name that attracts your customers and a logo that is easy to remember.




Choose a location or create your online store?


After having the previous steps ready, you must select a good location in case of creating a physical store or a web page if the idea is to start with an online store.


If the idea is a physical store…


  • You must ensure that the premises are in a good area where your potential customers pass by.
  • Ensure that the location is easy-to-reach, such as easily accessible highways and bus lines.
  • Take a good look at the competitors around you and the products they sell to determine if they are the same or similar. This way, you can determine if these products could threaten your business.
  • Details if there is availability for car parking near the premises.
  • It is also essential that you do your research regarding the restrictive ordinances in the area since some streets have regulations regarding the hours for unloading trucks.

BluCactus - How to be a successful fashion business entrepreneurIf the idea is an online store…


  • For an online store, you must select a good domain name to choose the name of the store or a keyword that is related. For example, if you sell women’s clothing, the domain could be: “womenclothes.com.”
  • If you have a good command of computers, you can create your own web page and install a platform that serves to open your virtual store. One of the most used platforms is WordPress, along with WooCommerce.
  • Not having much computer knowledge, there are many applications where you can easily open your store and upload photos of your products to start selling.
  • Try to choose a professional design to open your website. Generally, a site with a white background and black elements works very well.

BluCactus - How to be a successful fashion business entrepreneurWhich provider should you choose for your business?


When you have your fashion business, you will need the garments you will sell. In this case, you have many options: 


  • Second-hand clothes.


  • Clothing designed by you.


  • Clothing of a certain brand.


  • Clothing brought from abroad.

How to legalize my business?


You must legalize and register it as an independent professional or self-employed, no matter the type of business. Besides, you must register as the business owner to pay the corresponding taxes. In some cases, it will also be necessary to take out insurance.


Now, suppose your business is a physical store. In that case, the license to open your premises is important, and the building license is in case of making modifications. However, you should also check if you need to do other paperwork to have your papers in order.


In contrast, you will avoid all this documentation with an online store. However, you will have to register as a freelancer.


How to promote yourself to reach your potential customers?


Do you have everything ready to start your fashion business? If the answer is yes, now is the time to promote yourself to get your first customers.


 The logical thing is to ensure that your business appears on your local yellow pages. And of course, you must also take advantage of social media to promote your fashion business. To do this, you can start by giving your new customers an incentive. This could be a discount or a small gift when they buy some of your products.


Besides, you can put your creativity into practice and offer a fashion show in your own store or in an easily accessible location with enough space for your customers to be spectators.


Did you like this post?


BluCactus - Linn LarssonAs you can see, a fashion business will always be a very lucrative undertaking.


You can start your business as a true fashion entrepreneur and obtain the expected results.


Similarly, at BluCactus Korea, we are here to help you create the fashion business you need.


We’ll implement the best marketing strategies to achieve this. Contact us, and we will gladly assist you.


Subscribe to our weekly newsletter to keep up to date with the most interesting topics in digital marketing.

Marketing strategies that will work for your clothing brand in Korea. The world of marketing is very interesting. Above all, for clothing brands, thanks to this tool, an action plan can be carried out—one that allows us to adapt to the trends and needs of our potential customers.


For this reason, marketing, instead of being seen as an expense, is really an investment that all clothing brands must make if they want to be one step ahead of the competition. Therefore, in this post, we will mention the main marketing strategies for a clothing store and discuss some fashion brands that have achieved success thanks to them.


What is marketing for clothing stores?


BluCactus - strategiesMarketing has become a primary element for clothing brands. This allows brands to have an approach with specialized media to improve their positioning and achieve greater visibility.


Similarly, many marketing strategies can be implemented depending on the clothing brand’s wants. However, it is essential to add that these marketing strategies have the same objective as those designed to publicize other types of products.


All clothing brands want to sell and have a good position. Therefore, to appear in the first positions of Google, any marketing strategy for brands like this is focused on attracting the attention of potential customers.


And who are the potential customers? Those who will become the voice of our brand and help grow and recognize our business.


What are the marketing strategies for clothing brands?


At present, electronic commerce has a lot of weight—so much so that fashion brands that are not on social media do not exist. Consequently, digital marketing strategies have become very relevant for any sector, and fashion is no exception.


Therefore, these are the marketing strategies for a clothing store:


  • Competitive Position


BluCactus - strategiesWe start with this marketing strategy because it is essential to define what you are selling and to whom the sales strategies will be directed. Likewise, we must be clear that the fashion industry is very competitive. Being clear about where it is going will avoid long-term inconveniences.


There are 2 basic competitive positions:


  • The first It refers to cost and advertising strategies and is based on a high production volume. And its standardization to obtain an economy of scale to sell the products at a low price to the consumer.
  • The second It consists of a niche strategy aimed at a more limited market than the one already mentioned. It tries to achieve its own market through innovation, differentiation, and exclusivity. So, when we can produce at a low cost that allows us to sell at low prices, we can enter a broader market than we thought. However, if our strategy does not go this way. We have to think about why a customer will pay a specific price for a T-shirt of our brand. If they can get it at half the price we are offering in a department store. When will the customer pay anything for some of his clothes? When their garments have certain attributes that make a difference. Such as, for example, that they are limited units, that they are exclusive garments, and that they are of quality.


  • Offline and online sales


As time passes, online sales are experiencing considerable growth that clothing brands must consider. In fact, for many companies, the highest percentage of their sales is online. And if you still don’t believe it, take a look at these interesting facts:


  • More than 1.61 million people have made a purchase online.
  • 66% of Internet users make monthly purchases online.
  • Electronic commerce has a reach of 22% of the world population.


Indeed, even if you have an online store, you must include a website. And if both can be integrated much better. Also, even if you do not have enough time for an online store, having a corporate website will serve to gain greater visibility to reach potential customers.


However, just as you need professional help to manage social media, you can use the help of an expert to design your website. In this way, you will have good hosting, and your content will be kept up to date. To reinforce this strategy, you should also consider including a blog.


  • Social media


BluCactus - strategiesIt is no longer enough to be on a single social media. Many brands consider that the simple fact of creating a Facebook page or uploading content from time to time on other social media is enough. But this is not the case.


It is not about just being there. When working on social media, there must be a type of content strategy and sales strategy for clothing stores—one that can be measured and analyzed. However, when a clothing brand is on social media without any plan, it will obtain a profile with few followers, where 90% of them will be made up of family and friends. In short, there will be a positive effect on the business.


Therefore, if you want to make your clothing brand known through social media, the ideal is that you do it with substance. It doesn´t matter if you don´t know about managing social media because you can count on the help of professionals.


  • Influencers


BluCactus - strategiesThis is one of the best marketing strategies to sell clothes. Nowadays, influencers play a vital role in the fashion sector. This is because many consumers, instead of looking at an advertisement, are guided by the recommendations of a person who uses the product that catches their attention.


In general, in the fashion sector, influencers are women. And just by appearing with a garment on, they can achieve considerable sales. Likewise, these influencers are essential on social media like Pinterest and Instagram. Because they have thousands of followers waiting to see the content they share.


Similarly, fashion blogs are also essential because many bloggers maintain large followers who are waiting to read each of their posts.


  • Email Marketing


Although email is considered the dinosaur of the media, this strategy applies perfectly to a clothing brand. It works very well to attract potential customers, and best of all, its profitability is indisputable as long as you do it right.


The most common use of email marketing in a clothing brand is sending a newsletter. The goal is to send the recipient a link with quality content or a certain discount or promotion.


By focusing on the fashion sector, a newsletter can be sent periodically with information related to that sector or a special seasonal offer.


What are the fashion brands that have made digital marketing strategies on Instagram?


BluCactus - strategiesInstagram has become the ideal tool for fashion brands to build their identity. That is why many brands in this sector use this social network.


Let’s see some examples of fashion brands that have made use of digital marketing strategies through Instagram:


  • Muroexe This brand has carried out its fashion marketing strategy through Instagram. The objective has been that their social media followers are directed to their website and register in their database. To do this, they have launched subscription content. Including small opinion articles, digital magazines, and other types of content that interest 100% of their users.
  • Louis Vuitton Being a brand with several years in the haute couture sector, its marketing strategy is focused on positioning its brand in the luxury market through heritage. In this way, Louis Vuitton bases the value of its products on the time it has been on the market. Similarly, it uses Instagram to maintain the loyalty of its consumers and reach millennial consumers.
  • Zara Zara’s marketing strategy has a secret, which lies in the information they have about their customers. They handle so much information in their database that they can capture trends while they are happening. Similarly, this brand has a great presence on social media, especially Instagram. And it does not invest in radio and TV advertising unless it is to show a discount.


Did you like this post?


These are the marketing strategies for a clothing store. We hope that this information helps you integrate a good action plan into your business.


For a good marketing strategy, you need certain tools and good execution. At BluCactus Korea, we can create the marketing strategy you need for your clothing brand to gain greater visibility, reach your potential audience and increase sales. You just have to contact us, and we will gladly assist you.


Subscribe to our weekly newsletter, and you will receive our newsletter related to digital marketing.

How to be a slow fashion brand in Korea? Many designers and dressmakers have been considering creating a slow fashion brand or sustainable fashion. It’s no secret that the industry is changing for the better. Today, this type of lifestyle is a wise bet that we cannot miss.


In reality, this recent trend is here to stay, and its premise is to find balance and sustainability in garments. It’s worth commenting that the fashion industry is the second most polluting industry in the world. That’s why it must undergo this change.


So, no matter what your generation is, you should always think about Slow Fashion when shopping. Now, do you know what slow fashion really is? Keep reading to know its origins!


What does slow fashion mean?


Slow fashion is a production system that arises as to the opposite of fast fashion. It comes from the slow food trend, which seeks to highlight the value of the quality, materials, and supplies with which the garments are made. Thus, being sustainable over time and eco-friendly.


The best quality is a must in these garments which are mostly timeless and don’t follow the rules of fast fashion. Achieving, in this way, exclusive collections with few garments (sometimes unique), made under fair trade and non-mass production.


The beauty of slow fashion is that it can open your consciousness. Besides, it gives you an approach where you think about the processes and resources used to make clothes. Its goal is to produce high-quality garments, which in turn makes them last longer. It values ​​the fair treatment of workers and people, as well as animals and the planet, and focuses on reducing mass consumption.


What is a sustainable clothing brand?


A sustainable clothing brand is a brand that generates a positive impact on the environment. It takes into account working conditions, takes care of the pieces as well as the use of materials. In this sense, if you want to venture into this world, you must understand that it won’t be a store like Zara with branches around the world.


Fashion no longer only means looking good or having a lot of style in trend. Now, it goes much further than that. It’s based on principles, understanding what is behind each garment, where it came from, and what is behind the lines that usually involve culture and history.


In the world, there are a wide variety of brands specializing in the subject, which is great news for the planet.


What makes up a slow fashion brand?


In this sense, if you want your slow fashion brand, you must bear in mind that you will be identified through a series of characteristics that go from the origin of the materials used, the number of garments produced, to the cost of the same.


You should know that finding a 100% slow fashion brand can be difficult, however, we must look at some essential aspects:


  • Production. It should offer few garments per collection or only one piece per size. And you must adhere to the work ethic.
  • Textile Only work with sustainable materials. Fairtrade, zero-polluting dyes, and production must be sustainable.
  • Local trade This means that you shouldn’t have too many branches throughout the rest of the world. Focus on a single boutique or sell in bazaars; always focused on where you are.

What makes a brand sustainable?


BluCactus - slow fashion brandA sustainable brand manages to position itself in the consumer’s mind as a contribution to the world and society. It’s considered a lifestyle focused on sustainability and seeks to use the planet’s resources fairly. Slow fashion has advantages and disadvantages, so it’s important that you take them into account if you want to start your own slow fashion brand.


What we know about the sustainable brand is that it reduces consumption and ensures that its products are durable over time. In reality, slow fashion can foster attachment to the garment for its quality, details, and history.


Generally, being part of a new system, its disadvantage is that its prices are high despite being timeless basics. However, it’s everyone’s decision whether to choose the quality, exclusivity, and sustainability offered to the environment in exchange for fast fashion.


How to create your slow fashion brand?


Now that you know its background, do you want to be a slow fashion brand? Don’t know how to start? If so, BluCactus is here to give you some ideas to create your own sustainable fashion brand, focusing on marketing. Take note!


Define your niche 


This is the main point you have to follow before starting your slow fashion brand. You must analyze the market very well to define the deficiencies that exist. So that they can be evaluated and worked based on them, and that your business adjusts to the needs.




Your branding must be impeccable. A good logo, a good slogan. How will the graphic design of your brand be to make it original and unique as what you intend to show in your brand, as well as interiors? Try to make the space you have a place where it causes being and staying. That people are interested in the history and elaboration of each table, chair, wall.


Keep in mind that the consumer not only buys only for sustainability, but also for quality and design. Therefore, if you are creating a slow fashion brand and you are not a designer, get someone to collaborate with you so that you can make eye-catching pieces.




Do you know how much money you want to invest in your business? It is not generally understood that it is a business that is expensive to start with, so you will have to invest a good amount of money. This is how you will prepare to have a minimum of garments in stock and serve on time.


In addition, define what will be the marketing actions and communication that you will take to make yourself known. What will you choose? Social networks? Billboard advertising?


We at BluCactus can help you define the identity of your brand, in addition to ensuring that you have a good website that reflects who you are and what you want to show.


Who’s your team?


This point is linked to the previous one due to the capacity we have to form and strengthen a team with values and professionals who deal with the areas that need to be covered. You must treat him ethically, and you have to prove it, even if you decide to hire outsourcing seamstresses or craftsmen.


Long term.


This world is not a short-term race where you will recoup your investment in two days. It will take time. For this reason, you must be aware that you feel that sometimes you will be losing your money. However, the return will come, slowly but surely. It is a long-term career, and this sector has a great opponent: fast fashion.


Be aware that it is difficult to break with stigmas, and even if they exist, you have to adapt to them with the best attitude to facilitate sales. You can achieve this through attractive and original images.


BluCactus - slow fashion brandWhat do you want to say?


This is a point that we should never overlook. After all, it’s about the strategy you will use to get where you want to go. You must understand that if a consumer wants a blouse, they will get it online. Most of them won’t pay attention to whether it is polluting or recyclable.


However, using storytelling, we must be clear from the beginning that, together with your branding, will help you make that career in who you are and where you want to go. Seize it! In addition, we must plan what is behind it and how you want to count it little by little. It is essential to organize messages and channels.


BluCactus - slow fashion brandTell your story.


If you want clients, you have to look for them. They won’t just magically come to you. That’s why we must always be present in the collective memory of that potential client. For this, you must be constant and show your existence with perseverance and discipline.


If you don’t communicate, they won’t discover you and may even label you as unreliable, unpredictable, or fickle. So, you must avoid it at all costs. How? By communicating, with a good marketing and business plan so that together, you can reach more people.



How to create a sustainable fashion brand?


There’s a long list of successes and mistakes when it comes to setting up your sustainable business from scratch. But don’t be discouraged! That’s my first tip for you: You can do better every day. To achieve this, I recommend following these tips that could be of great help to you.


BluCactus - slow fashion brandEstablish brand values. 


You cannot create a sustainable brand if you aren’t. You need to start your path to sustainability. For example, start doing things for the good of the planet, such as food, or stop buying clothes in fast fashion stores. Change some habits, switch to the menstrual cup, don’t litter, so many things you can do to make a difference.


What is your traceability? 


As I mentioned earlier, it goes beyond the thread and the needle. It’s the story behind the pieces and making sure that the people who create them have the same conditions as us. You should know where each garment comes from and if it has organic certification.


BluCactus - slow fashion brandThe product is worth more than the package.


The packaging must also be sustainable alongside its contents. What materials can you use? Recycled carton? Cloth? What kind of fabric?


What’s your story?


In this, I make a lot of references because you must know that now everything is about selling but the story behind it. Make it visible and let consumers want to add to this story. Also, value honesty with the transparency of your company.


It’s not just that this is good for the planet, no. It’s about making sure what you want to communicate is real, that you use real ingredients, that you get them from where, who created it, and what raw material was used.


How to be a slow fashion brand


At BluCactus Korea, we can help you anywhere in the world. We specialize in web design and SEO positioning in searches. Within our expertise, we can help your brand succeed by creating the perfect content for your slow fashion brand.


We also specialize in understanding the creation of the branding of your business in Korea.


For this, we help you develop your ideas through articles for your website where we talk about it and help make you known. You can contact us through our website! Are you interested in getting the best help from the best specialists? Write to us! We are here to assist you.


If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

What do you need to start a tailor store in Korea? The fashion world is extremely broad and perhaps a bit complex. Nowadays, buying brand clothes and quality materials is a very popular topic. Now, there are still a lot of people who feel an important connection to the world of tailoring, and because of them, it shouldn’t disappear.


Therefore, today at BluCactus Korea, we have decided to discuss this topic so that you, who are familiar with it and feel the need to set up your own tailoring shop, can do it. This way, you’ll be able to share your love of sewing, arranging, and creating outfits! So, indeed, tailoring is an incredible business idea.


I want to tell you that at present, around one hundred thousand people search in Google how to alter fabric, not even talking about tailors. It is for this reason that just for those searches, there is an incredible opportunity to specialize.


Now, there are certain details to take into account when starting that dream of creating a tailor shop as a business. For this reason, we have come to you to help you make your dreams come true, almost like Disney. Take note of these tips, which I am sure will be super useful!


What does it take to be a tailor?


BluCactus - tailor storeFirst of all, let’s talk about tailors and their profession. They make custom garments, take measurements for customers, and advise on fabrics and designs. For that, they must have a lot of knowledge about types of fabric, needles, and types of sewing.


Within their positions, they do it to order, likewise, they are also in charge of arranging suits and coats, before they were sleeves or pants, then dresses and skirts. Besides, they must advise their clients on styles and fabrics for a particular garment.


The most beautiful thing about this profession is that they take care of the entire production or clothing process. From measurements to delivery. Love it! The complicity that the tailor can acquire with his client is unique.


What’s in a tailor shop?


BluCactus - tailor storeUnlike a sewing workshop, the tailor shop works personally and with tailor-made suits.


It is geared more toward men. However, with the passing of time and the evolution of the world, now they can work with formal and gala dresses.


We can find various materials that are the tools to have a base.


Among the main materials are the overlock machine, sewing machine, ruler, tape measure, needles and thread, mannequins, scissors, and seam ripper.


What is the tailor’s job?


BluCactus - tailor storeThe tailor is the person who offers the art of creating garments in an artisanal way and to measure. Especially men’s suits. I want to clarify that a tailor, a dressmaker, a seamstress, and a designer are not the same. They are completely different professions.


  • Tailor. The tailor is the person who cuts and sews dresses, mainly for men. He also creates, designs, and makes it to measure, they go back to the seventeenth century when they were the ones who made the outfits of wealthy families.
  • Clothes designer. A dressmaker is a person who is dedicated to making clothing or creating fashions for women. The dressmaker designs, patrons, prototypes, select fabrics, adjust, and tailors. If it is male, it is called a couturier.
  • Seamstress. Her skill is sewing and making or mending clothes. The seamstress, or seamstress, does not draw patterns or create or design. The designer is only responsible for designing. He is in charge of putting the idea on paper by drawing models. It is not responsible for making the pattern or sewing.


What do I need to open a tailoring shop?


Now, since we have all the basics, it is time to discuss some things you will need to know to start your tailoring business. I would like to tell you that this service is offered to high-class people. So, if you are one hundred percent convinced that this is what you want for yourself, write down these tips!


Make your business plan.


This is the main point for opening any business. A business plan will help you include what you will do in six months, a year, or even ten. However, you must decide what you will specialize in. In this case, we will talk about tailoring, but since it is so wide, think about whether you will alter the fabric, modify it, or make it from scratch.


Next, you must write the general expenses that you have to incur to start your business and create a well-detailed study of whether the store is for profit that involves rent, office, tools, and equipment, in addition to insurance, expenses, and services … without leaving aside the employees.


Third, study the rates of other stores and decide yours. See how many businesses you would realistically have monthly and calculate the money you can earn. Compare everything to startup expenses, and that’s where you’ll find out if your business is viable or not.


BluCactus - tailor storeGet trained


In haute couture and business, it is extremely important to polish tricks and discover new ones and techniques that may emerge from time to time.


You can achieve this in collaboration with another established business that is doing the same thing, coming in as an employee, assistant, whatever, since you need experience.


You can also enroll in a sewing school to be trained and able to perfect your techniques and thus handle scissors with enviable mastery.


The investment. 


The business will not open by magic, although I would love to be able to do that already. It would be like everyone’s fairy godmother. Remember that you have expenses for rent, salaries, equipment, and other expenses. This is why it is important to be clear about where you will get the funds from.


Either through a bank loan with microloans that they give to businesses of this type to start, or if you ask for help from your family and friends. Convince them that your idea is the best in the world, and I assure you that they will give you the loan with a low interest rate.


BluCactus - tailor storeLocation.


It is so important that success will depend on it. Yes, that is extreme. The tailoring shop looks great in a residential area. Also, if you place it in a good shopping center where women go, mostly.


The good thing is that you can start from a small space, remember, preferably in a residential area, and then grow, depending on how it goes.


It needs to be attractive and elegant. Many choose their own names for their tailoring businesses. It does not matter if it is your choice; the important thing is that you make it ring with your friends and family.


The paperwork.


You need to be up-to-date with taxes and everything that includes the legality of your business.


That is why you should consult with a lawyer to register the business correctly.


After this, you open a bank account with overdraft facilities and get an accountant to help with the books.



BluCactus - tailor storeGet your gear.


As I mentioned before, the equipment is important to achieve it. Not just any team, of course not. It has to be the best. Adapted to the space they handle so that you can manage it properly and thus measure without colliding with anything else.


You can also hire employees to help you sew, make, measure … and they can start with you part-time and then you decide if they stay with you on the road. You can also hire women who work from home and give them pieces to collaborate with you.


I love this part; it is the juiciest. What will your marketing be? I particularly think that word-of-mouth marketing is ideal for you to start. Then, you can dabble in a good website and social media.


At BluCactus we can help you boost your tailoring business properly and with tangible results. Through the website, you can show who you are and what you do. Offer your services and prices. Likewise, you can create a Blog section where through the writing of articles with SEO we can enter the search engines and thus position your business.


How to set up a tailoring business?


In addition to what I mentioned above, if it is still not clear to you how to set up a tailoring business, here are some other tips.


BluCactus - tailor storeTarget audience. 


Generally, you must know who your audience is and how they will reach you. In this sense, your audience will mostly be men in their 40s and 50s who have economic possibilities, entrepreneurs who attend social events, also groomsmen or newlyweds.


Publicity strategy.


How will you be in contact with that audience? How will you attract it to yourself? And how will they know you have what they need? It is at this point where advertising and creativity come in. The media plays a fundamental role. Create ads, promote with ADS, attend events, make yourself known, organize your own fashion show …


What do you think? Do you already know what you have to do?


BluCactus Korea, your best option.


At BluCactus Korea, we can help you wherever you are.


We specialize in the creation of web designs and SEO positioning in searches. With our expertise, we can help you make your tailoring business succeed.


We also specialize in understanding the creation of the branding and content of your business.


Besides, we help you develop your website so that it goes along with your concept and ideas. You can contact us through our website. Are you interested in getting the best help from the best specialists? Write to us! We’re here to assist you.


If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

How much does it cost to create a shoe fashion brand in Korea? Are you planning to create a shoe fashion brand, but you don’t know how to start or how much you have to invest? Do you know exactly what you need to get started? Starting a shoe fashion brand implies design, purchase, and import.


You may already have your shoe store and be looking to launch a new line of shoes. In this case, you may not know how to do it or how much you must invest to achieve it.


Actually, the first thing you have to take into account is that out of all footwear companies, only New Balance has its own factory. As a result, they’re the ones that import the largest amount of footwear components abroad or some models of Chinese sneakers. So, what do you need to achieve your goal? At BluCactus Korea we will help you fulfill it! So, keep reading so you don’t miss the details.


How much money do I need to open a shoe store?


You have probably heard about all the advantages of the shoe business somewhere. This market is abundant and very broad, which makes supply and demand interesting to analyze.


Now, how much money do you need? What would the profit margins be? On average it will be a thirty or seventy percent profit. Are your eyes shining with excitement? We bet they are. Now, you may ask how much money do I have to invest?


Before answering, you have to take into account how much you are willing to invest; for that, you need a general budget. Secondly, the location; however, your inventory will dominate the project as well as your investment, sales, client portfolio, and profits.


BluCactus - fashion shoes lineOnce you decide the niche of your market, you will realize that the prices vary depending on the product since a leather shoe is not the same as a shoe to be at home. If you think bigger, it can vary between $8 to $14. In this sense, some experts consider that you can start with an investment of $1500 to start a small business.


However, if you are going to invest in something more branded, such as a leather shoe, consider that the investment will be a little more due to the nature of the material.


So, if this is your intention, experts recommend a $3500 investment. Besides, you must make sure that your inventory is something that you feel comfortable with and can control.


What does it take to open a shoe factory?


Are you new and your dream is a shoe store? I have the solution! If you start from the beginning, there are certain steps to follow to create your own brand or footwear line. Ideally, you should follow them to the letter so that your business is successful and you can see results. Do you have a pencil and paper? Write down!


Step 1.

Your company name must be registered as a business. Obtain a vendor license to cancel sales tax.


Step 2.

Research the hot shoes and the ones your competitors are selling, as well as their prices.


You can do the study through their website.


Analyze very well which ones attract consumers and companies. Plan and set prices through healthy competition.


Step 3.

Find a wholesale supplier or manufacturer. You can order online through free trade-related to retail, wholesale, or shoes. Also, look for manufacturer suppliers.


Step 4.

Contact the manufacturer or suppliers. Find out which ones offer the best prices and the types of shoes you are looking for. I recommend that if your product is for retail sale, choose the manufacturer or supplier that offers the lowest cost.



Step 5.

Get a merchant account through your bank to accept credit card orders.


Step 6.

Build your website. Get photos of the shoes for your site and submit that site to multiple search engines using a search engine optimizer. This way, it will appear on the first pages. Here you can create a blog within your website to position yourself.


At BluCactus Korea we can help you by creating content for your blog thanks to our experts. This way, you’ll be able to position your brand with  articles related to your footwear line with SEO to improve that positioning and therefore attract customers.


BluCactus - fashion shoes lineStep 7.

Contact independent distributors, if you sell wholesale. Talk to the ordering clerk and leave a business card if the order is not placed immediately.


Step 8.

Advertise your business in all the places you can. Queue your business in the categories of footwear, social media, ads, everything you can digitally, and billboards, newspapers, or magazines to make yourself known.


Step 9.

Order products from your suppliers as consumers or businesses place their orders. Pay only the wholesale cost of the shoes. Also, mail the shipping label to your supplier with the customer’s name and ship the shoes yourself if you aren’t using a shipping company.


How good of a business is a shoe store?


BluCactus - fashion shoes lineIn fact, opening a shoe store is very good business since shoes are a product that is always consumed, all year round. This makes it an excellent business opportunity with profit margins between 50%, 100%, or 120%.


The only thing you need is a warehouse. This can even be your own home if you decide to start this business. Besides this, you should aldo do advertising and marketing to start getting out of what you bought.


Because it’s such a competitive world, you have to put in a little more effort to innovate and make yourself different from the rest, especially in the way you distribute your products. The important thing is that you always seek to make a difference with different campaigns.


How to make your own shoe fashion brand?


We are currently surrounded by brands everywhere. We have even gotten to live with them, and we believe that they come to us as if by magic. However, it is no secret to anyone that the best-positioned brands automatically have our full attention.


In this sense, your marketing strategies must be very good, so that you can add value to your store and boost yourself, as well as differentiate yourself from the competition.


What is a brand? 


I would like to explain to you step by step what is needed and an important point about knowing what a brand means: a brand is a name that gives value to a product or service. They convey an image, a memory, and, of course, have a personality. For example, if I tell you McDonald’s, at once, you can imagine the M in its logo or the colors.


Steps to create your shoe fashion brand.


BluCactus - fashion shoes lineI will tell you about seven rules to consider when creating your line of footwear and making it successful. They are simple and very easy to follow.




First, you must segment the market. Like all businesses, you must know your customers and your potential customers. In this sense, you must segment very well since the more closed that segment is, the better and easier it will be to find the common characteristics that will help you improve communication.


It’s not just about sports shoes, for example. You must be more specific and concrete. Select the sport: running shoes. Only then will you achieve the best segmentation and show your specialty.


BluCactus - fashion shoes lineInvestigate.

It is important to research what your customers want. Know what they like, how they like it. By this, I mean the buyer persona.


Know who they are and what they like, what they buy, where they buy it, how they pay for it, and where they get their income.


Being aware of these data will allow you to know them very well. In this way, you can know their interests and sell depending on their needs.


Also, know about the competition, the products they sell, prices, how they sell, and everything they offer to your niche.


Focus. Shoe fashion brand


BluCactus - fashion shoes lineWe know that it’s impossible to offer everything that the client asks for in terms of cost, quality, safety, exclusivity, or comfort at the same time. However, an immediate solution is to establish all those attributes valued by your audience and focus on them. For example, when it comes to running shoes, you can keep “resistance and quality”.




Your footwear line must have personality because that will help you make decisions in the short, medium, or long term. That personality must be closely related to the previous points. I mean, the running shoe is probably for a man in his 20s and 40s who loves running outdoors.


You must bear in mind that your line must talk about the sector to whom it is directed, its segment, and its personality. The approach is used as the characteristic that differentiates it as a promise and its added value. And this is where you already have the brand manual, which will be everything that your company or line represents.


The manual will be your best ally and tool for the control, monitoring, and evaluation of strategies. This is where you evaluate if the name of your shoe brand, the slogan, and what gives you the identity.


Design and manufacture. Shoe fashion brand


Now that you know your target audience, it is important to define the design and characteristics of the final product and then go into manufacturing. Here, we take into account the focus, and what makes you stand out will be the most important point to consider at this stage.



This is the key to success. This is where you can publicize what you offer. In this case, you must choose between traditional marketing or advertising and also think about whether to make a mix between the two. 


How much do shoes cost?


As you may have realized, prices always vary depending on the type of shoe you want to sell. However, here I will leave you a guide to the average cost of a pair of shoes:


Generally, men’s leather shoes are worth approximately $63.00. While some brand sports shoes cost $68. 


What is the best-selling shoe? Shoe fashion brand


BluCactus - fashion shoes lineWe know that to generate profits we have to be quite commercial and have in our fashion shoe store the type of footwear that sells the best in the world. Do you know which are the most desired models in the world?


Sneakers have climbed many positions in everyone’s wardrobes.


They look good with everything, even with more formal clothes. In the case of sneakers, they are the footwear that goes with everything.


So, if you are thinking about a new line of fashion shoes, consider them since they are worth around seventy million euros.


How much does it cost to create a shoe fashion brand?


BluCactus Korea, your best option.


At BluCactus we can help you anywhere in the world. We specialize in the creation of web designs and in SEO positioning in searches.


With our expertise, we can help your brand succeed and make your shoe brand perfect in terms of marketing.


We also specialize in understanding the creation of your business branding and content, and we help you develop your ideas. You can contact us through our website.


Are you interested in getting the best help from the best specialists? Write to us! We are here to assist you.


If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.