Top 19 Best Google Analytics Alternatives in Korea (Free & Paid). Powerful data collection is of the utmost importance for online businesses. To do this, most companies use Google Analytics, a web analytics tool that is easy to configure and use. However, today, there are other alternatives you can also take advantage of to understand the behavior of your website´s visitors.

 

You can use reliable free or paid analytics software to track the most critical metrics in Korea. Thus, you can extract the most relevant data to know what works and what does not on your website. The idea is that you can consistently drive traffic to your site. And it’s something you won’t be able to do on your own if you don’t know what’s going on in your online business. Therefore, we will present you with 19 alternatives to Google Analytics for your online business to be successful in 2024.

 

Why should you consider using Google Analytics alternatives?

 

BluCactus - Person in a cellphoneYou are probably wondering why you should consider using a Google Analytics alternative, so here are a few reasons:

 

  • Easy to use

 

Although Google Analytics is the most widely used web analytics tool, it can be complex on many occasions.

 

So, as a business owner, you need a tool to help you make the most of your time.

 

Therefore, you can consider ​​using an equal or more powerful tool if it fits your needs.

 

  • Privacy

 

BluCactus - CellphoneGoogle uses the data you provide in the ads it shows you, increasing the chance that you will click on them. We mean that Google can access your browsing history, search history, and more. This is one of the reasons why the use of this tool has been banned in the EU.

 

So, is it worth sacrificing your privacy to access Google’s free products?

 

  • Ethics

 

Google has gained considerable power in recent years, obtaining almost 90% of the search market. Therefore, its influence carries so much weight that its search algorithm can shape the public’s perception worldwide.

 

How to choose the best Google Analytics alternative?

 

Before choosing a Google Analytics alternative, you must be clear about what your online business needs. That is why you must consider your priorities and the amount of data you must collect.

 

BluCactus - Google AnalyticsLook at the following aspects to choose the best Google Analytics alternative:

 

  • Free or paid: The use of Google Analytics is free, but it provides its services through your data. In this case, there are paid options that you can use because their main focus is privacy.
  • Mobile Device Compatibility: Today, most people use their mobile devices to access the Internet. This is why you need to ensure your analytics software can handle your traffic.
  • GDPR Compliance: All organizations must comply with the General Data Protection Regulation (GDPR). This ensures that people understand where their personal data goes after registration.
  • Support: Before choosing an alternative, you should know what support you will receive. Do they provide 24/7 customer support, or is technical support received over the phone? These are essential details in case something does not go as expected.
  • Security: Most web analytics packages require account login, password, and email. Therefore, you must use a provider that can encrypt your data so that another person with your data cannot freely access it.

What are the Google Analytics alternatives?

 

Now, in this list, you will find the top 19 of the best Google Analytics alternatives so that you can evaluate your website traffic without complications:

 

  • Piwik PRO

 

BluCactus - piwikPiwik Pro is known as the leading security alternative to Google Analytics. It also has a very powerful web analytics solution and an intuitive interface. Which makes it up to date with compliance with US, EU, and Chinese protection laws.

 

This software works similarly to other Google Analytics alternatives. However, to trust this tool, you can first use its free version for trial purposes. All its monitoring features work in real-time, so stay on top of data segmentation and customizable reports.

 

pros

  • Offers a free trial
  • Provides a variety of features at no cost
  • It has API interfaces for data tracking
  • Its compatibility is with most browsers
  • Provides detailed information about your website visitors

cons

  • Its lack of accurate reporting data
  • Does not have customizable landing pages
  • Its operation is inefficient with Adwords campaigns
  • Their support differs between Enterprise and Core plans

 

  • Mix Panel

 

BluCactus - mixpanelThis is an analytics platform that analyzes the visitor’s journey within different web applications. It allows you to capture data related to users’ interactions with your digital product.

 

With this tool, you can also analyze all product usage data. Thus, you can make the best decisions when creating new products. However, the use of Google Analytics could serve as a complement to making the best decisions related to marketing.

 

pros

  • Offers over 50 integrations
  • Allows you to connect directly to your data warehouse
  • Offers three payment plans
  • It is easy to configure
  • It has its mobile application
  • Bring data visualization
  • Allows the creation of various reports

cons

  • Your date range is limited for user flow
  • Its lack of templates does not allow the creation of custom reports
  • Your customer service is poor

 

  • Fathom

 

BluCactus - fathomThis is a great alternative and is geared towards small businesses. Fathom has adequate privacy and allows analysis without any complications. It is worth noting that Fathom is an independent company that finances itself. So, companies obtain information of interest from their websites.

 

Fathom Software collects information that will significantly help us know the traffic to our website. In this way, we can learn how to improve our business. It also lets us know where the traffic comes from and which are the most popular pages of our site. Likewise, campaigns are very functional to know which products have more sales. Best of all, all the information provided is in real-time.

 

pros

  • It’s easy to use
  • Does not bring cookie banners
  • It has privacy and customer orientation
  • Its script is lightweight, less than 2KB

cons

  • Its lite version does not have PECR compatibility
  • It is a paid service

 

  • Clicky

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - clickyThis tool is of great help to websites as it helps them monitor, analyze, and react to their traffic in real time. In addition, Clicky does extensive tracking to track visitors and their individual behavior. It includes excellent features like heatmaps to understand what visitors do when they land on your website.

 

Thanks to this alternative, you can create easy-to-use custom reports, dashboards, and SDKs that can be quickly integrated into your websites or applications.

 

pros

  • Its goals are dynamic
  • It is optimized for mobile devices
  • Has a free version available
  • Has uptime monitoring

cons

  • Allows limited file export
  • Has occasional speed issues
  • Your reports are available for a limited time

 

  • Matomo

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - matomoThis is an open-source platform, so it belongs to the free web analytics tools. By using Matomo, you can rest assured that your visitors will not run away from cookie banners. This tool shows you how to avoid a cookie consent popup without breaking the law.

 

Its reports and analysis are in real time, and it is often widely used to offer customizable dashboards, export reports in PDF or CSV formats, and segment through advanced filters.

 

pros

  • It has free and paid plans.
  • Your reports are in real-time
  • It is easy to configure
  • Provide full ownership of your data

cons

  • Lacks a user-friendly plugin
  • Not suitable for beginners
  • Does not allow data crossing with a secondary dimension through an interface

 

  • GoSquared

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - gosquaredTheir software is intuitive for businesses wanting to increase their online presence. Its simple but quality interface has combined a series of functions that allow you to improve your content strategy. All to improve the customer experience.

 

But this is not all. GoSquared Analytics has many tools through which you can measure ROI, track conversations, and analyze traffic sources.

 

pros

  • Its price depends on the features to choose from and the use volume.
  • Allows event and trigger management
  • Your customer service is 100% efficient
  • Its administration is very easy through a single panel
  • New tags can be added without writing codes

cons

  • Has technical limitations
  • Your support is limited
  • Its compatibility is not for all web browsers
  • No ability to add custom codes or labels

 

  • Oribi

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - oribiThrough Oribi, you can break down your analyses to better understand the results. It is one of the simplest web analytics tools you can find. Its installation is done only once and is super easy, so you will not have to update constantly.

 

If you want to improve some specific points in your business, this software allows you to review the audience’s preferences on your website. Knowing your customers’ behavior makes it easier to know if your SEO strategy is correct. Therefore, this tool allows you to understand the changes in the metrics of your website to carry out the corresponding changes

.

pros

  • It has different payment rates.
  • Its interface is easy to use.
  • It has unique features
  • Its analytics is simplified
  • Bring special features
  • Your updates are in real-time

cons

  • It has difficulty handling call traces.
  • Compared to GA, it is more expensive
  • The price can vary according to the number of visitors tracked per month.
  • Your export and reporting options are limited

 

  • Chartbeat

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - chartbeatIt is considered one of the best alternatives to Google Analytics due to its ease of use. It works by embedding a small JavaScript snippet on your site. This way, you can send information about the visited pages and how long they have been viewed. Indeed, you can also see the processing of this data through graphs or reports generated by this software.

 

Likewise, if you want to customize your control panel, Chartbeat is your best option. One of its best features is that it offers real-time metrics, so you don’t have to wait until the next day to access the metrics of your interest.

 

pros

  • Offers core and premium packages
  • It is easy to use
  • Send email notifications
  • Its panel is customizable

cons

  • Its customizable events are for a limited number
  • Does not bring API for mobile applications

 

  • Smartlook

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - smartlookIt is a very convenient analytics platform for apps and websites because it allows tracking visitor activity from any device. Many companies choose to use Google Analytics, a free web analytics tool. However, to be aware of visitors’ behavior, it is essential to have a platform like Smartlook.

 

Its mobile app analytics is considered an innovation because you can analyze a large number of data in seconds.

 

pros

  • Offers automatic event tracking
  • It has conversion funnels
  • Its heat maps are complete
  • Has light session recordings

cons

  • Its configuration options are limited
  • Has minimal online API support
  • Record playbacks are not clean or maneuverable

 

  •  StatCounter

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - statcounterStatCounter is specifically designed for small businesses. Its approach to tracking visitor statistics is intuitive and individual. You can learn the visits per day, page views, bounce rate, and much more. This information helps you determine which parts of your website are most popular.

 

pros

  • It has a basic plan and a free one.
  • Its Premium plan is one of the cheapest

cons

  • Your reports are in real-time
  • The visitor journey is accurate
  • Its control panel is easy to use
  • Its of easy integration

 

  •  FullStory

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - fullstoryThis is one of the best online marketing web analytics tools. It is ideal for those companies that want to understand how their customers behave in each communication channel. In this way, they can improve their experience digitally.

 

Through this platform, marketers can create custom landing pages or emails. Thus, they can target each customer based on their interests. In addition, it offers recommendations for creating quality content, infographics, blog posts, and other content that promotes products or services.

 

pros

  • Offers a free trial
  • It’s easy to use
  • It has video playback of user sessions

cons

  • it’s expensive
  • Session review is for a limited time

 

  •  Hotjar

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - hotjarThis tool allows the analysis of heat maps and behavior analysis software to break the scheme of traditional web analysis. This is the most direct way to know what users are doing on your website.

 

If you use Google Analytics and don’t want to replace it, Hotjar Web can serve as a plugin for conversion rate optimization and user experience. Thanks to this platform, you can obtain a lot of information to reorganize your website or identify if certain elements are distracting or redundant.

 

pros

  • Its integration with other tools is very easy
  • It has a wide range of heat maps to know the user interaction
  • Your registration is free, so you do not need a credit card
  • Bring a feedback polling feature
  • Allows you to monitor the types of device usage
  • Focuses on user experience by exposing pain points

cons

  • It is missing the filter options for session recording
  • Does not allow downloading of session recordings
  • UI customization is limited

 

  •  Woopra

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - woopraWoopra and Google Analytics store similar data. Therefore, they both provide various information on visitors, the number of visits, and other information that allows you to make better decisions about your company.

 

Although this tool has a basic web version, the full experience comes from the desktop client. It can also track visitor activity in real time. For this reason, you will need to wait for Google Analytics updates to use them together.

 

pros

cons

  • Data storage is limited
  • Customization options are limited
  • Their pricing plans have a minimum term

 

  •  Plausible Analytics

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - PlausibleBeing an easy-to-use tool, anyone can use it without prior knowledge. Thanks to Plausible Analytics, you can easily access all website traffic and metrics in a simplified way on the same page.

 

You can get 100% ownership of your page data through this platform. This helps to take care of your site and maintain the privacy of your visitors. Also, you can improve your web performance without slowing down the site’s loading time. You will no longer have problems improving the performance of visitors.

 

pros

  • It is easy to integrate
  • It has privacy oriented
  • It is lightweight

cons

  • Its update occurs every 24 hours, so all users who enter your page are considered new.

 

  •  Amplitude

 

BluCactus - Top 19 Best Google Analytics Alternatives (Free & Paid) - AmplitudeIf you are looking for an analytical tool, Amplitude is a good option. It helps you better understand user behavior through predictive analytics. It also provides web and mobile analytics with data that enables business growth.

 

Through this tool, companies can determine what they can improve to make the customer experience meaningful. To find out which behaviors benefit the business’s conversion, you can perform real-time user analysis and other actions.

 

pros

  • Their service is free for up to 10 million user actions per month
  • Its configuration is very easy
  • It is helpful for product managers
  • Provides efficient analysis

cons

  • Their paid plans are expensive
  • Maintains a steep learning curve

 

  •  Adobe Analytics

 

BluCactus - Adobe AnalyticsThis platform is based on the cloud, allowing marketing professionals to know user behavior. Also, you can analyze the campaigns from multiple devices.

 

Like Google Analytics, Adobe Analytics provides basic functionalities. Although they differ in their advanced capabilities. However, Adobe Analytics offers a real web analytics solution.

 

pros

  • Allows access to personal data of visitors
  • Data storage is for life
  • Offer customization of your conversion funnel
  • You can track more than 100 goals

cons

  • Does not offer a free version
  • It has a delay of about 2 hours
  • It does not have support for real-time decision making
  • Lacks structured reporting

 

  •  Lucky Orange

 

BluCactus - lucky orangeThis toolkit enables conversion rate optimization. It allows you to learn your audience’s behavior patterns. The goal is to achieve this through A/B testing and content experimentation.

 

The disadvantage of Google Analytics in terms of its percentage of open data can be remedied by using Lucky Orange. This tool helps you understand what works and what doesn’t to convert visitors into buyers. In the same way, it is an excellent help to improve your conversion rate.

 

pros

  • User tracking is done in real-time
  • Allows optimization of conversations
  • It has a wide variety of conversion plans
  • Its interface is very easy to use

cons

  • Their price plans have mobile days
  • Store unnecessary recordings

 

  •  Pendo

 

BluCactus - pendoPendo is a free service platform through which companies can see how their visitors interact. It stores data using cookies and creates reports based on them. Indeed, these reports are beneficial for marketing campaigns and conversion rate analysis.

 

This platform’s main components are data collection, reporting, and marketing. Therefore, this service is an excellent way to understand how the audience interacts with your website.

 

pros

cons

  • Its segmentation could have improvements
  • Not a beginner-friendly tool
  • Does not have the customization option

 

  •  Heap

 

BluCactus - heapIt is true that Google Analytics is one of the analytical tools for online marketing with advertising spending. However, Heap also helps marketers understand the user journey for better optimization of their conversions.

 

It offers automatic capture of each user’s interaction. Likewise, it allows monitoring events through an easy and intuitive interface, by which applications and web pages can be tagged without coding.

 

pros

  • Its service is free
  • Its installation and configuration are very easy
  • The information provided is real-time regarding the user’s actions.

 

cons

  • Its integration is limited
  • Basic knowledge of HTML is required
  • Requires a learning curve for setup and user falsification of reports

Do you have any Google Analytics alternatives for your online business?

 

BluCactus - Contact us - Ken Schreck - +1 469 206 5510We have presented the top 19 of the best alternatives to Google Analytics. You can choose the one that you consider most convenient to collect essential data about your online business. But first, do not forget that you will need:

 

  • Ensure that your personal data is protected.
  • Choose the option that fits your budget.
  • Consider the types of data you should collect.
  • Analyze the integrations offered by each platform.
  • Check its ease of use to get the most out of your chosen tool.

 

If you don’t have experience using these alternatives, don’t worry because, at BluCactus Korea, we can help you. We are marketing specialists, and we will provide you with the necessary advice to ensure that the user experience on your website is always the best. Contact us right now, and we will talk about your company’s needs.

 

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What is SEO, also known as Search Engine Optimization? It is a process of optimization for your website. Through SEO, you will improve your site’s ranking in the search engines and improve the UX (user experience) of the visitor. For this reason, sites with search engine optimization take a higher percentage of the top sites in the search ranking index. Learn how to position your website in Google with the marketing and SEO experts of BluCactus.

 

How to position your website in Google? What should we do to improve the Web Positioning?

 

The basis of an effective classification in Google is in 2 basic key elements:

 

  1. Optimization On-page SEO
  2. Optimization Off-page SEO

 

Although they are old concepts in the SEO world, there are many times when these two elements are not implemented correctly. How can you position your website within Google? Keep reading to learn more.

 

We’ll introduce you to the 10 best strategic SEO factors to consider when internally optimizing your website. How to position your website in Google? If these 10 factors are properly executed, Google will undoubtedly reward your site. They aren’t ordered, but they are all necessary to effectively and efficiently optimize your website.

 

How to position your website in Google? Let’s begin introducing the 17 best strategic SEO factors to consider

 

1. User experience (UX)

 

BluCactus - User experience (UX)

Currently, it is the most important factor that Google considers when deciding where to position a website in the SERPs (Search engine results page). The user experience is a compendium of web design strategies to persuade users to stay on the site. Afterward, the objective is to retain them on the website for as long as possible and to have them interact with the site.

 

¿How does Google evaluate the quality of the user experience?

Google uses a metric known as the clicks CTR (clickthrough rate) to measure the user’s experience before our site. The CTR or clickthrough rate is the number of clicks that a link to our website receives in the SERP for every 100 times that this link appears.

 

How to position your website in Google? When the CTR is high, Google will see that our website is important for users and, therefore, brings more relevant value to their searchers. This will give Google an incentive to improve our web positioning.

 

Undoubtedly, website design holds immense significance. Ignoring the diverse range of devices in today’s digital landscape is simply not an option for any company or designer. Restricting your site’s design to cater solely to desktop computers would be a grave oversight. Ensuring accessibility from mobile devices is crucial for enhancing the user experience.

 

Hence, an adaptive web design that seamlessly caters to contemporary electronic devices like tablets and smartphones is essential. This ensures optimal visualization of your website, offering users a plethora of options to navigate through its pages.

 

Additionally, loading speed plays a pivotal role in delivering a stellar user experience. Imagine a visually captivating site that not only entices visitors but also loads swiftly. This winning combination has the potential to transform mere visitors into valuable customers, propelling your business toward success.

 

How to position your website in Google Search?, What factors must be considered when improving the UX?

The structure of the site, creating an experience that persuades your visitors to navigate and interact with the site, and quality content are very important factors in ensuring a pleasant user experience.

 

All of the previous factors and more are very important. That’s why you must have a relevant and useful website for your audience. The site structure will include factors such as loading speed, responsive design, colors, and web visualization.

 

2. Quality content

 

BluCactus - Quality contentHow to position your website in Google? One of the most important points is the user experience, and this is to reach a good position in search engines. The publication and updating of original quality content that is useful to the user is a determining factor in your site’s position in the SERPs.

 

You must write to the user. Write a good amount of text and give the expected value to the users, capturing their attention. They should be your priority.

 

Quality content is well-written, relevant, and useful and must guide visitors through the site. Each part or paragraph must take the user to the next one. Continue like that until the visitor has read our entire Web, and thus the user’s desire to take action grows.

 

So, do not do things lightly. How to position your website in Google? Get the best quality content you can offer to your visitors. Why? The longer they stay on your website and interact with it, the rebound rate will decrease by increasing and improving our CTR. The longer a user stays on your website and interacts with it, the better for Google.

 

How the positioning will be obtained?

 

Google’s web crawler will obtain SEO and positioning. Google will deduce the purpose of your web, providing a lot of important and quality information to its users.

 

That means that if your website tries to sell uniforms, add a lot of content about the subject to your website. Talk about the type of fabric (there are many types, and you should mention them all or most with an explanation), sizes of uniforms, colors, and buttons. This is part of the relevance that Google currently gives your site. It’s all thanks to its new RankBrain change, which uses semantic content and synonyms.

 

Remember an old tip: ” Add the keyword in the content without exaggerating.” Google should see the keyword with which your site relates very naturally. Be careful, don’t use the keyword too many times, and avoid degrading your site’s density.

 

Remember that the density of keywords varies, but from 1% to 2% is the best.

 

3. Title tags H

 

BluCactus - Title tagsSo far, this article has talked about keeping the user’s attention on your website and captivating them with quality content. Well, another very important factor, the key to your SEO success, is the titles of your website. Creating unique titles and relevant descriptions are starting points for SEO success.

 

How to position your website in Google? Try to start the titles always with questions that make the reader think and want to continue reading. Maintaining the H1 and H2 architecture and including our keywords in these titles greatly value your content.

 

If you add descriptions to the phrases or concepts that expand the information, try to answer your questions as clearly as possible.

 

4. How to position your website in Google Search?, Text style

 

BluCactus - Text styleWell, this is more closely related directly to the use of keywords and the so-called “keyword density”.

 

Why? Well, because the more text you have, the more careful you should be. You should always add the keywords for which you are trying to position yourself in Google.

 

The text should be on keyboards in a preferred range of no more than 1% to 3%.

 

If the keywords are from the beginning of the text, they will have more relevance.

 

5.  Title of the objective / Description of the objective

 

BluCactus - organic advertisement - description of the objectiveThis is really what I call an “organic advertisement.” It’s different from Google Ads ads because the title and description of your website are part of the “ads that Google does not pay.” These will be seen in the search results. They’re the first interaction between your site and the client, again related to the User Experience (UX).

 

How to position your website in Google? Use “Discover, know, how or use numbers: 10 Tips, 3 points, 8 factors, 9 things, etc.” Always remember to answer the questions that users look for in titles and meta descriptions. This method will increase your website’s CTR and improve the number of clicks it receives on the results.

 

The first interaction is between clicking on your website and entering it or forgetting it and looking for another site. You should devote some time to creating titles and meta descriptions that comply with the objective of your Web and are relevant to users in the SERPs and Google.

 

6. Map of Links

 

BluCactus - Map of LinksLinking the pages of our site internally in an orderly and clear way facilitates the work of the search engines.

 

The convenient thing is that each link that leads to articles, internal pages, or any other page should be a click away.

 

A “site map”, besides generating the options for your users, gives it to Google to indicate the internal pages with which your website counts so that they’re indexed.

 

This facilitates the tracking of Googlebot and accelerates the indexing of your website.

 

7. Establish that order within your site

 

For this reason, many use “bread crumbs,” or bread crumbs, to tell the user where they are. This also guides the search engines. When implementing this, always try to find where visitors and search engines want to arrive. Always keep them one click away from the main site.

 

8. Link keywords

 

BluCactus - Link keywords - Position your website in GooglePreviously, this was ignored internally on the web. However, now your address creates hyperlinks that might contain the keyword. It is important to consider this both from your home page to an internal page and vice versa, it is important.

 

Remember that Google positions pages, not sites.

 

So, imagine an internal page that you optimize. Then, you do the job of building links.

 

You improve that page’s reputation through that method, and this page starts to get better positions in Google.

 

The authority of that page will increase. Therefore, having a link to your main website will make your main site acquire part of that authority.

 

The same happens from the main page to an internal one.

 

BluCactus - Google positions pages - Position your website in GoogleTry not to use the “don’t follow” links to your internal pages. However, don’t overload the pages you want to position with many outbound links.

 

Try to ensure that the number of links outside the website does not exceed 10 links, such as using Social Networks, which many sites have in their majority. The links to the internal pages of our Web do not negatively affect the positioning since the main domain also receives authority.

 

A very good technique is linking the main page to an external page that is representative, important, and with a large DA and PA. This page should be similar to yours; that’s talking about the same business niche as your company. This link should be “do follow.”

 

9. Images and Videos

 

BluCactus - Images and VideosUse keywords in the title and an alternative label on all images and videos used on the site. In addition to optimizing the images you use on your website, do not forget to add the ALT tag that indicates the name, preferably with your keyword included.

 

Currently, many websites incorporate videos on their site, increasing the user’s time of permanence in it. This is a dangerous gambit.

 

If your website is in slow accommodation and with little space, it will cause client losses since users won’t visit it if it’s too slow. If your site because the page does not load or takes too long, you’ve failed.

 

10. Web analytics, How to use Google Analytics on my website?

 

BluCactus - Web analyticsFinally, after doing all of the above, follow up with methodical analysis- Using Google tools is essential.

 

Among those you can use are Google Analytics and Google Search Console.

 

It is recommended that whenever you have done the above points, measure the effort of your work and review the visits, the time of the stay, the place of origin, etc.

 

You can do this with tools that provide this data and help you make decisions or guide your marketing.

 

A strategy where a greater presence of users is required.

 

It is better to leave this analysis to those who have been entrusted with these 10 key SEO factors. Each month, the employee in charge of the SEO or independent agency you hire should keep you informed about the work’s development. You should also talk to them about how it is improving and increasing your website visits and conversions.

 

11. Get High-Quality Links

 

BluCactus - High-Quality LinksAccording to the research done by Sparkto, a content marketing and creation tool, backlinks are the number 1 ranking factor on Google. Without having a good quality link to your site or content, you cannot think of ranking on top of Google. 

 

So, always ensure that you build high-quality links from authority websites that will take your website to the next level. A link will not only help you position your site on Google but also build your authority, drive referral traffic, and grow your site. 

 

Following are some most genuine techniques that will help you in making links. 

 

  • Guest posting
  • Article submission
  • Profile links
  • Link exchange only with relevant domains

 

Always try to focus on making contextual or editorial links. These links are most valuable and will skyrocket your ranking of the website in no time. 

 

12. Updated your content

 

BluCactus - important informationDo you like to read outdated information on the web? No, right? How can you expect your blog or website readers to be satisfied with the outdated information floating on your site? 

 

Not updating your content for more than six months might result in Google de-ranking your site or you losing some organic traffic. To avoid this situation, you need to update your old content regularly. 

 

Check the content you uploaded 8 months ago and see what information needs to be updated or changed. Updating will ensure Google and your readers that your website is fresh, unique, and up-to-date with the most unique and new information. 

 

13. Improve the speed of your site

 

Whether you agree with us or not, a website’s speed is now a ranking factor, and Google has made this official in its webmaster guidelines. Today, you’ll hardly find a website that does not load in under 4 or 3 seconds. 

 

Google always focuses on giving its users the best experience. For this, it has taken website speed very seriously. Most websites ranking on the first page of Google load easily in under 3 seconds. So, make sure that your site has good speed. 

 

A fast-loading website will not only help you in getting better rankings on Google, but it will also improve your conversion rate. 

 

14. Secure your website

 

Blucactus - website securityThe next ranking factor on this list is your website’s security. This is another ranking factor that Google made official in 2014. Before 2014, only eCommerce websites enabled SSL. After 2014, Google made it mandatory for all websites to have an SSL certificate.

 

So, ensure your website is secure with an SSL or TSL certificate. Contact your hosting provider for the same to get one free SSL from the Cloudflare network. 

 

Having an SSL certificate enabled will increase your site’s trust, credibility, and authority. This will also help you in increasing your conversion rate. 

 

15. Create long content

 

Gone are the days when the content of 500 words could rank on Google. SERPs have become more dynamic today, and Google focuses on giving its users the best information. 

 

So, to win Google’s and your users’ trust, make sure to create long content. Generally, your content should be more than 2000 words. 

 

No, you don’t need to write a book of 10,000 words or anything like that. Whatever content you create should be readable, informative, and valuable to the readers. 

 

16. Avoid spammy techniques

 

BluCactus - computer with important information - Position your website in Google

SEO thrives on patience and perseverance, as it is earned media rather than paid media. It’s important to acknowledge that visible results from your SEO campaigns usually require around six months of dedicated efforts. However, impatience can sometimes drive bloggers, webmasters, and SEO experts to manipulate search engine bots.

 

These individuals may resort to negative SEO practices, going against Google’s guidelines. While such techniques may yield temporary high rankings, they ultimately prove ineffective in the long run.

 

To achieve the best results, avoid spammy tactics and embrace genuine and ethical SEO practices. By following these principles, you can build a solid foundation for sustainable success in the ever-evolving world of search engine optimization.

 

17. Have patience 

 

We already mentioned that SEO is not a paid media. It is earned. Getting results from SEO takes time. It generally takes around 6 months to 1 year to get positive results from SEO. So, SEO is not your cup of tea if you don’t have patience. 

 

You should then try your hands on paid media. But if you have patience, then you’ll surely see positive results from your SEO campaign. It orders to do so. You must maintain consistency on your off-page, on-page, and other SEO tasks. 

 

What are the different levels of SEO?

 

BluCactus - What are the different levels of SEO?Nowadays, the way your page is optimized is the most important criterion for SEO. These are the factors that can affect your visibility in search engines.

 

1. The quality of the content:

 

Good quality content is now essential for your SEO. In fact, if Internet users appreciate your articles, this means for Google that your content is worthy of interest. Therefore, it will be considered a guarantee of authority and trust.

 

2. How to position your website in Google Search? Keyword in the title

 

How to position your website on Google? The title is one of the most important signals of relevance for a search engine.  It is intended to give the most accurate description of the contents of the pages. Search engines use it to display the title of your page in search results. That is why it is extremely important to integrate (ideally at the beginning) in this tag the keywords in which you want to place your page.

 

3. The H1 tag

BluCactus - metadescription - Position your website in Google

 

The H1 tag is another relevant factor, which serves as a description of the content of the pages. Despite an ongoing discussion about its importance, it is always a good idea to include your keyword in an H1 tag on a page, as long as this tag is unique.

 

4. The Meta description

 

The importance of the meta description tag is often discussed in SEO circles.

 

However, getting more user clicks on the search results pages is still relevant.

 

BluCactus - density of keywords - Position your website in Google5. The recurrence of the keyword in the content

 

The density of keywords is an important factor in effectively positioning your page in Google search engines.

 

Be careful, however, not to over-optimize.

 

You must find the correct balance of keyword density in your content by also varying when using synonyms.

 

6. The lexical field of the content

 

Today, the lexical field is a key part of the positioning criteria. In fact, your content must be the most semantically related to your main keyword.

 

7. The length of the content

 

Internet users always want to know more and will not be satisfied with the basic information. It makes sense that the longer the content, the more possibilities it will have to cover all aspects of a topic.

 

Obviously, Google takes these criteria into consideration and favors the pages that are the most exhaustive.

 

8. Unique content

 

Do not have a duplicate content copy of all or part of other content, either within your site or from other sources of external content.

 

Many websites are penalized by search engines due to a large number of duplicate pages.

 

Make sure you have unique and original content for each of your pages.

 

9. The canonical beacon

 

Sometimes, two URLs with similar content are inevitable. One way to prevent this from becoming a duplicate content problem is to use a canonical tag on your site.

 

This tag does one simple thing: it tells Google that one URL is equivalent to another and that between all these pages whose content is very similar. We must consider in the search results that only this canonical URL will appear.

 

10. How to position your website in Google Search? Optimization of the image

 

BluCactus - Optimization of the image - Position your website in GoogleIt is not only the text that should be optimized on one page but also the other details.

 

Images, for example, can send signals of relevance to search engines through their label, title, and alternative description.

 

It is also a good way to position yourself in Google Images.

 

11. The freshness of the content

 

Google’s algorithm prefers regularly updated content. This does not mean that you have to edit your pages all the time, but doing a small update from time to time is not bad.

 

12. Outgoing links

 

BluCactus - Outbound links - Position your website in GoogleOutbound links to external content with high authority send trusted signals to search engines.

 

Remember to make your links so that your visitors want to learn more about a topic.

 

In addition, one study showed that outbound links impacted Search Engine Positioning Services.

 

However, having too many outgoing links can drastically decrease the PageRank of your page.

 

 

13. How to position your website in Google Search? Internal links BluCactus - internal links - Position your website in Google

 

Thanks to its internal links, you can interconnect pages of your site to create synergies.

 

Internal links play an important role in SEO since they allow the home page’s popularity to be transferred to deeper pages.

 

Still, they also increase the PageRank of the strategic pages through the “content link.”

 

 

 

14. Keyword in the URL

 

BluCactus - Keyword in the URLHow to position your website in Google? Domain names that contain precisely the keywords, called “Exact Match Domains,” were very popular at the beginning of the Internet age.

 

Why? Because the search engines favored them in their results.

 

Fortunately, this is no longer the case today.

 

However, Google takes into account the presence of the keyword selected in the URL, but this criterion affects SEO positioning very little. Still, it can give a slight boost in case of strong competition.

 

How to position your website in Google Search? Conclusion

 

Ken Schreck BluCactus +1 469 206 5510The job of positioning SEO services is more complex than it seems. How to position your website in Google? Many aspects are at stake, and it does not consist merely of filling in the keyword page. The quality of the content and the semantic density are key pieces. If you need the support of a digital marketing team and professional SEO positioning, BluCactus has everything your business needs.

 

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Subscribe to our weekly newsletter

 

We’d love to hear from you!

Introduction to the Paramount Influence of Outbound Links in Marketing and SEO.

 

Do you know the true meaning of outbound links? Indeed, many of you can attest to recognizing the purpose of back and internal links, but are you entirely aware of outbound links functions? 

 

BluCactus Outbound Links in Marketing and SEOAdditionally, there is much need to pay more attention to this crucial aspect of marketing because a majority believe it to be useless when writing. However, there is a more excellent and quiet factor that delivers and impacts a user’s total experience and SEO rating. 

 

Furthermore, leaving it undervalued and put into the spotlight for many businesses to introduce into their enterprise strategies. As we highlight The Paramount Influence of Outbound Links in Marketing and SEO, you will grasp enlightening expertise! 

 

Moreover, gaining an appreciation for this underrated element can help you weather the competitive storm of the digital marketing industry. In summary, prepare to delve into the rooted abyss of discovering The Paramount Influence of Outbound Links in Marketing and SEO!

 

What Are Outbound Links?

 

BluCactus Outbound Links in Marketing and SEOFirst, outbound links pose as a channel to direct your website to another online. Moreover, these links serve the purpose of verifying sources of information and facts presented on a site. 

 

While inbound and outbound links are considered internal, keep this clear because each poses different purposes. For instance, inbound links provide a connection from other websites to yours. 

 

On the other hand, outbound links derive from links on your website to someone else’s. Overall, an outbound link for you becomes an inbound for someone else. 

 

Mostly, they are beneficial because they spread visibility and helpful information needed to grow your online presence! When you write articles, blogs, landing pages, or more media, outbound links prosper and benefit both parties. 

 

It is like creating a digital library for future individuals to seek knowledge amidst networking on various sites. In brief, you can thrive with these tools as you continue learning The Paramount Influence of Outbound Links in Marketing and SEO.

 

Why You Should Use Outbound Links in Marketing

 

BluCactus Outbound Links in Marketing and SEONext, we introduce the core principles of why you should use outbound links in your marketing strategy. As you become familiar with The Paramount Influence of Outbound Links in Marketing and SEO, the following illustrations highlight their significance. 

 

One of the main reasons to apply outbound links in marketing is because they add value to your content. For instance, when you write an informative piece, you want to make sure resources support this information. 

 

Thus, bringing the main ingredient of outbound links to verify your presented data for readers to learn more about additional concepts. Another reason is that outbound links increase your enterprise’s relevance! 

 

While links deliver hints of knowledge on pages online, this becomes paramount for search engines which bring visibility for attracting new audiences. Moreover, with the correct number of backlinks, your site content becomes credible and easily referred to by other sites.

 

In short, we are gaining quick results of engagement that highlight The Paramount Influence of Outbound Links in Marketing and SEO.

 

Best Practices to Follow for Stronger SEO

 

BluCactus Outbound Links in Marketing and SEOFurthermore, as you better understand The Paramount Influence of Outbound Links in Marketing and SEO, we present the best practices to emulate. Even though outbound links may not affect SEO as vital, they boost an overall user experience. 

 

Moreover, one highly recommended practice in your strategy is writing in a natural tone that does not force links in the text. Additionally, by overcoming this common issue, you can implement links by providing illustrations to a point or referring to the origin of collected information. 

 

Another tip for best practices is to have few outbound links on your page. Indeed, this can annoy some readers but make sure to feature a decent amount that makes the experience informative. 

 

Interestingly, the average top rating pages on Google possess a number between 30 to 230 words per link!  The last best practice to follow is performing periodic audits on your website because, as time passes, links break. 

 

Thus, causing damaging effects on your SEO and overall online presence. Following these three steps, you can benefit from The Paramount Influence of Outbound Links in Marketing and SEO!

 

Linking to Valuable Sites

 

BluCactus - womanEqually important is linking to valuable sites for bettering your business’s strategy and visibility. Furthermore, as The Paramount Influence of Outbound Links in Marketing and SEO continues to shine, you will discover the key to success

 

Aside from this, you want to maintain credibility and respect when implementing outbound links into your written media online. Indeed, we highlight linking to influential and esteemed sites because they increase your business’s authority. 

 

Usually, if you link to forums, subreddits, or personal blogs, search engines, and audiences will not consider your information with regard. Also, remember never to connect to spam sites that have nested directions or are not very informative and unorganized. 

 

More than anything, choose wisely and enjoy reaping the results of your enterprise hard earned efforts as revenue and status progress! On balance, The Paramount Influence of Outbound Links in Marketing and SEO is vigorous when appropriately followed!

 

Significance of The Paramount Influence of Outbound Links in Marketing and SEO

 

Ken Schreck BluCactus +1 469 206 5510In conclusion, from uncovering purpose and function, following best practices, and linking to valuable sites, outbound links shine with brilliance! Indeed, The Paramount Influence of Outbound Links in Marketing and SEO is worth embracing because the principles deliver a promise. 

 

Moreover, whether you are looking to develop or create your business, these principles will help you grow and thrive. If you have further questions or concerns, contact us at BluCactus, as we can assist with your marketing needs. 

 

Stay in touch by subscribing to our weekly newsletter and staying up to date with all topics related to digital marketing.

Introduction to Four Simple Yet Effective SEO Practices in Writing.

 

When you write in Digital Marketing, you aim to carry out an organized and efficient approach to presenting stable information. Moreover, receiving a positive following from audiences also becomes highlighted, ensuring credibility in your work. 

 

However, are you fully aware of SEO strategies’ significance in writing? With this said, an uplifting path unfolds as we focus on Four Simple Yet Effective SEO Practices in Writing! 

 

Furthermore, a new approach to composing knowledge emerges to guide you in successfully stabilizing your brand’s online presence. Indeed, this marks a beneficial result because as you continue growing as a writer, additional skills will flourish to aid you. 

 

Aside from this, an inspiriting illustration of commonly overlooked script marketing practices comes to light! On balance, let us explore the refreshing and advantageous universe of Four Simple Yet Effective SEO Practices in Writing!

 

Why are Links Important for SEO?

 

BluCactus - Why are Links Important for SEO?First, we introduce the importance of Links among the Four Simple Yet Effective SEO Practices in Writing. Moreover, Inbound and Outbound links are tools that are a paramount factor in the total performance of blogs and articles. 

 

For sure, their role in your marketing strategy becomes a priority because they serve as a bridge between online traffic pages. Thus, establishing a steady standing for your business as audiences search and discover the topic you present. 

 

One vital element to inbound links is setting at most five because it can overwhelm search engines. Additionally, this counts for outbound links as well. Moreover, even though there is no official number to limit the links, practice using them in moderation. 

 

Links are essentially the lungs for SEO because of their resourcefulness and establishment of credibility. On balance, this becomes the top practice among the Four Simple Yet Effective SEO Practices in Writing.

 

Why Image Alt Text is Important for SEO?

 

BluCactus - Why Image Alt Text is Important for SEO?Additionally, we cover the topic of Alt Text among the Four Simple Yet Effective SEO Practices in Writing. For the most part, Alt Text has become recognized as a source of information on digital images and logos. 

 

Interestingly, Alt Text also plays an engaging experience for audiences as they provide vivid descriptions of whatever an image presents. Thus, it makes connecting with diverse audiences like deaf individuals more flexible. 

 

Moreover, regardless of the photos’ purpose, this technique highly affects your total SEO performance and website accessibility. Indeed, this is a great advantage because you can receive more online traffic with a simple interaction with photo searches! 

 

Furthermore, did you know that most business websites don’t use alt text? More importantly, we recommend implementing Alt Text in images for your marketing strategies because they pose an enormous advantage to embrace!

 

In brief, this element in marketing makes an excellent technique among the Four Simple Yet Effective SEO Practices in Writing!

 

The Importance of Meta Descriptions in SEO

 

BluCactus - The Importance of Meta Descriptions in SEOFurthermore, the importance of Meta Descriptions in search engine optimization comes to light. Your knowledge expands here as you now have a decent standing of Four Simple Yet Effective SEO Practices in Writing!

 

Moreover, Meta Descriptions become another increasingly crucial element in SEO because they serve as an entrance to your website. Indeed, Meta Descriptions are one the first things clients and audiences see before clicking into your article or blog.

 

Additionally, this gains importance because it establishes an impression that determines overall traffic, thus making it vital to write effectively. For example, we suggest writing in a manner that questions and provides a highlight summary of what to expect inside. 

 

Remember to keep it at a healthy length of between 50 and 160 characters. Another thing is that this may change according to your situation but overall, focus on providing a CTA

 

For the most part, Meta Descriptions identify as the window to engagement among the Four Simple Yet Effective SEO Practices in Writing.

 

Why is Keyphrase Important?

 

BluCactus - Why is Keyphrase Important? - SEO Practices in WritingEqually important, Keyphrase becomes highlighted among the Four Simple Yet Effective SEO Practices in Writing. Indeed, Keyphrases in written compositions become the heart of SEO performance because they determine your business’s visibility. 

 

For example, we recommend distributing the Keyphrase at least thirteen times for an article or blog of 1000-2100 words. While the length may change with the demand for total words, ensure you include enough to rank well. 

 

Moreover, Keyphrases become one of the most critical factors in SEO because they catalyze awareness and action and develop your presence. Additionally, to improve this, use resources like sites like Answerthepublic to establish popular headings that score highly. 

 

Furthermore, if you want the best experience, don’t hesitate to use additional popular keyphrases for more robust results! Keyphrases earn recognition among Four Simple Yet Effective SEO Practices in Writing for their animating and developmental properties.

 

Significance of Four Simple Yet Effective SEO Practices in Writing

 

Ken Schreck BluCactus +1 469 206 5510In conclusion, from Links, Alt text, Meta Descriptions, and Keyphrases, Four Simple Yet Effective SEO Practices in Writing prosper! Indeed, your enterprise’s strategy can experience motivating results that inspire you to create efficient and malleable content further!

 

Moreover, whether you are looking to develop or create your business, these principles will help you grow and thrive. If you have further questions or concerns, contact us at BluCactus, as we can assist with your marketing needs. 

 

Stay in touch by subscribing to our weekly newsletter and staying up to date with all topics related to digital marketing.

Google SEO ranking factors for 2024. Search Engine Optimization is a potent marketing tactic with the ability to expand your brand internationally. 

 

The practice of SEO has been around since the late 90s. It is not a new concept, but it is a tool that is constantly evolving. Staying up on SEO upgrades and tweaks is of high importance if you want your website to remain relevant on search engine result pages. 

 

And when it comes to search engines, Google ranks on top as the one most web users turn to when seeking answers to their questions. To be more precise, Google encounters over 3.5 billion searches per day and 1.2 trillion searches per year. 

 

Not surprisingly, Google continues to outshine itself when creating the most effective AI search engine assistant, as seen with the implementation of BERT and the new MUM or Multitask Unified Model technology

 

As machine learning and NLP power continue to progress, you can expect SEO updates to happen often.

 

What does this mean for SEO ranking in 2024?

 

BluCactus - Google SEO ranking factorsAs AI becomes smarter at learning user searches you must also learn the best ways to garner the attention of Google web crawlers. To remain competitive on SERP, it’s important to follow the algorithmic trend and stay up-to-date with the latest developments. Therefore, we will present to you the current factors to consider when implementing your 2024 search engine optimization plan. 

 

First, let’s quickly review the three steps search engines take to find content to display.

 

  • Crawling- an automated digital bot called Googlebot employs the process of crawling to visit, download, and extract links from your website. 
  • Indexing – the data collected is organized, sorted, and stored in a large database known as the Google Index. 
  • Ranking -when a query is entered into the search engine the algorithms will sort through billions of web pages and content from the Google Index and will display the best answer or most relevant to the query. This is all done in a fraction of a second. 

 

How often does Google crawl a website?

 

BluCactus - Google SEO ranking factorsGiven that Googlebot often looks for new content first, sites that are updated frequently tend to get scanned often. On average, Google may crawl your page every four to twenty days. 

 

Now, let’s jump right into the Google SEO ranking factors for 2024.

 

Trustworthiness

 

With the onset of spreading misinformation occurring, Google has increased its review of content with an algorithm called Google TrustRank. It works by measuring what’s called “trust signals,” which determine the legitimacy of your website

 

Your site’s ranking will be influenced by how trustworthy it is. 

 

How do I get google to trust my website?

 

BluCactus - Google SEO ranking factorsTo gain the trust of Google’s algorithms it is recommended that you provide content free of any false claims, and any claims made should be verified with trustworthy sources.

 

Also, be sure to include on your website the following pages for extra credibility:

 

  • About us 
  • Privacy Policy and Terms of Service 
  • Contact 

Additionally, be consistent with your publishing cadence as Google tends to seek this out. 

 

 

Mobile Optimization

 

BluCactus - Google SEO ranking factorsAccording to Statista, 84% of Americans use their mobile phone to access the Internet.  Google recognized this trend and implemented mobile-first indexing. Google will index and crawl your website using its mobile-friendly bots to determine if it is mobile-ready and prioritize mobile websites over the desktop version.

 

Therefore, it is important to create a responsive design for mobile users because a responsive website will adapt to the device you’re using to see it. 

 

Also, Google offers an online tool that checks if your website is mobile-friendly. Simply type in the search button – Mobile-Friendly Test.  

 

Voice Search

 

BluCactus - Google SEO ranking factorsAs more and more homes are outfitted with digital voice assistants like Alexa and Google Home, optimizing your website for voice search queries will be an important SEO factor for 2024. 

 

Currently, 43% of people are shopping online via voice-enabled gadgets.

 

While 32% of people are using voice-activated search instead of typing.

 

 

 

 

How do I optimize for voice search?

 

BluCactus - Google SEO ranking factorsWell, the good news is that you don’t have to abandon your SEO strategy entirely to take voice search queries into account. You may significantly improve your Google ranking in this area with only a few minor adjustments.

 

Here are some suggestions.

 

    • Use long-tail keywords in your content as most people tend to use conversational phrases when searching by voice. 
    • Test the speed of your website. If a website takes longer than two seconds to load it will likely affect how your site ranks with voice queries. 
    • For local, brick-and-mortar businesses, create a Google Business Profile if you haven’t already, as these profiles are frequently the source of voice search results. 

 

Engaging and Relevant Content 

 

BluCactus - happy woman using smartphoneContent is recognized as expressive works that are delivered through a variety of formats such as text, videos, audio, and images. 

 

Through signals that determine whether content demonstrates expertise, authority, and trustworthiness, Google will choose a website’s place on SERPs.  

 

One of the factors that Google algorithms take into consideration when scanning content is the presence of authoritative website links that mention your work. Google typically takes this as a positive indicator that your content is trustworthy.

 

Are you an authority in a particular niche supplying factual and informative data? If so, Google systems will likely display your site first.  

 

Overall, providing consistent and useful subject matters can have a significant impact on your position in Google’s ranking formula. Longer-form, educational, and helpful pieces have consistently performed well. 

 

UX

 

BluCactus - happy woman using smartphoneOptimizing for UX is another aspect of SEO that should not be overlooked. It might even be the most important as UX directly relates to your target audience and how they experience your website and content

 

UX stands for User Experience and optimizing UX for ranking includes design, page speed, and ease of use. Font size, how long a page takes to upload, and a visible hamburger menu bar, for example, will determine the webpage bounce rate. If a site is difficult to navigate through, chances are you will lose potential customers. 

 

 Not to mention, Google takes UX design and page speed seriously and will not consider your site if it is deemed too slow. Tip: There are free online programs that offer website speed tests. 

 

Ken Schreck BluCactus +1 469 206 5510In conclusion, keeping your website and brand visible and productive requires daily effort. Consistency is necessary, and keeping track of SEO standards is imperative. 

 

At BluCactus, our marketing professionals understand the relevance of SEO and its impact. We offer guidance in the form of SEO online workshops, blogs, and free consultations to help you steer your site in the right direction.  

 

Subscribe to our weekly newsletter to keep up to date with all things SEO.  If you have further questions or concerns, contact us at BluCactus