Archive for category: Social Media Marketing

Facebook Ads Rejected: What to do now? It’s normal to see this message “Facebook Ads: Rejected” while creating ad campaigns on the social media giant. This typically implies that you should edit something inside your ad or change the targeted audience settings which you might have selected at the time of the campaign creation process.

 

 Once you have fixed these issues, you can resubmit the advertisement, which usually doesn’t take more than a few minutes for your campaign to go live again. 

 

However, a few ads get rejected for good reasons, while other ads might get rejected because they might not go under the ad policies of Facebook. 

 

So, in this blog post, we’ll direct you through all the circumstances in which you might discover your Facebook Ads rejected. In addition, we’ll cover where to track down the rejected ads, how to set them up, and what estimates you can take if none of your revisions settles the issue. 

 

Why Facebook Rejected your ad

 

Facebook has an extensive list of confined and prohibited content in its arrangements. Facebook allows restricted content. However, you should observe certain rules, frequently based on your locale. The app never allows prohibited content. 

 

There’s a longer list, yet here are some of the main reasons why Facebook might have rejected your ads?

 

• Illegal content of specific gatherings.
• Prejudicial content. 
• Ads that use Facebook brand assets. 
• Ads that infringe on copyrights or brand names. 
• Ads with information like criminal history, health, or sexual orientation.
• Ads with bad positioning of a product or service offering and descriptions or poor quality images. 
• Ads that aim to discriminate against people. 
• Confined content for specific areas and people, as with digital forms of money, social issues, or drugs.

 

Where to look to figure out if/why your Facebook Ad got rejected? 

 

The first step in taking care of a rejected ad is to sort it out in case it got rejected in the first place. We’ve seen that we get an email for a rejected or pending Facebook Ad, so it is quite possible to publish an advertisement, leave Facebook, then, at that point, realize the fact whether ads are live or not. 

 

That’s why we suggest you stick around on Facebook for a couple of moments to check whether your new ad has passed Facebook’s underlying test. It’s ideal to check back with Facebook until you’re sure the ad has reached the “Published” or “Live” level. 

 

Along these lines, suppose you just tapped the Publish or Boost Post Now buttons. You also feel that you’ve followed every Facebook rule and crafted an appealing advertisement campaign for the right audience. 

 

Still, do you have doubts about whether your Facebook ads will get rejected or not?

 

So, where do you hope to sort out if the Facebook Ad has been rejected or passed? 

 

Start by looking at your main Facebook profile dashboard. There, search for the Ads Manager button and click on it. 

 

There are a few alternative approaches to seeing your previous ads on Facebook, such as the Business Suite page or the Ad Center. We feel the Ads Manager is by a wide margin the most straightforward alternative for dealing with new, old, and future ads, yet the Business Suite has some additional devices for planning bigger missions.

 

Now let us understand: what to do when Facebook Ads get rejected?

 

• Know why your ads get rejected

 

Before you begin with your dispute, you need to realize a few key snippets of data about your objected ad. 

 

To begin with, search for clear reasons why it might have been objected to. In Ads Manager, go to the ad level and click on Edit on your ad. 

 

Facebook will frequently tell you why the ad has been rejected from a general perspective. However, understand that occasionally that reason is off-base. 

 

For instance, Facebook might say that your ad has something to do with cryptocurrency, and if that is wrong, you can quickly dispute that. 

 

If the explanation isn’t clearly wrong, you might need to analyze Facebook’s ad strategies and terms all the more closely. A portion of the major restrictions incorporate medications, betting, and guns. Past that, different restrictions that become possibly the most important factor involve lodging, credit, work, and legislative issues. 

 

Probably the most compelling motivation Facebook ads get objected to is a result of personal attributes. Facebook doesn’t care for you to get down on the explicit attributes of the viewer in your ad. To use Facebook’s model, you can say, “Meet Buddhists close to you,” yet you can’t say, “Meet different Buddhists” since that accepts that you’re a Buddhist. It tends to be a scarcely discernible difference about phrasing. 

 

One way to address this issue is to use customer tributes or stories in your ads. This approach allows you to depict the sort of individual your item or administration is ideal for without explicitly focusing on personal qualities.

 

• Resubmit the ad

 

If you need to debate an opposing advertisement, you can request a review in multiple ways. 

 

The least demanding way is to go to the advertisement level of your mission, click Edit, and afterward click on the Request Review button. On the off chance that for reasons unknown, that option isn’t accessible to you or you’ve effectively requested a review, the subsequent stage is to go to Facebook Business Help at business.facebook.com/business/help. When you’re there, the chat option might be accessible when you click on Get Support. If it’s not, you’ll need to submit an email request. 

 

Past that, you need to tell Facebook why your advertisement was objected to and why you accept the promotion conforms to Facebook’s policies and terms. It’s helpful to show Facebook that you comprehend their terms and policies and can unmistakably express why your advertisement is inconsistent.

 

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How to schedule your posts on Instagram. Managing and managing social media is one of the most required skills today. Both advertising and marketing agencies take care of billing thousands of clients to create content and schedule posts. But what about these customers who cannot delegate their networks to others?

 

Working in social media is tiring and requires perseverance and a lot of time. However, programming tools can make this much easier. Planning your content, publishing your post, and doing everything at the most appropriate time for your target audience without spending a lot of time on your cell phone isn’t impossible.

 

Today, we will discuss the benefits of scheduling your posts on Instagram, how to do it easily, and some extra tips for making social media management easy.

 

How to schedule posts on Instagram? (For company profiles)

 

The biggest benefit an account, entrepreneur, or even a freelance community manager can get from scheduling Instagram posts is the time they save. If the designs are complete, it takes less than an hour to place them all in an orderly and planned way in an application or tool. This way, you can publish on Instagram and then just keep checking that everything goes perfectly.

 

Besides, it’s proven that spending a lot of time on social media harms our mental and physical health. This is because it makes us more sedentary and predisposed to compare ourselves. On the other hand, it also makes us deviate from our reality to spend hours on the internet. Scheduling your content will not only help you free up a little time, but will also benefit your health.

 

Next, we will give you some steps to schedule your publications. Ideally, you can do it with a tool or application that connects to your account, but you can also do it with the help of Facebook business by following the following steps.

 

• Convert your account into a company profile

 

The first step is to switch your account to the company profile version.

 

To do this you must go to your account profile, go to the menu at the top right of your profile, go directly to the button that says settings, and then click the account button.

 

Finally, just select the switch to a professional account, and voilà, you will already have a business account.

 

This facilitates many tasks, such as analytics, better understanding your audience, their preferred hours of interaction, where they come from, their behaviors, and statistics for each publication.

 

• Add your Instagram profile to your social media management platform

 

Some many applications and platforms have very good reviews from their users. Select the one that best matches what you are looking for with the set of functions you need for your business.

 

Some only allow you to mount a photograph and caption. Meanwhile, others will enable you to edit the picture from the platform. Others are even automated and publish at the exact time that your clients or followers are most active.

 

Once you determine which platform best suits your needs, add your profile, create an account, and connect to your Instagram account to start scheduling your first post.

 

• Create your Instagram post

 

Now comes the fun part of this whole process. Take funny pictures, create carousels, or even if you want, you can use a program to post a video on your social media. Let your imagination, creativity, and the arts you make be as impressive, real, authentic, and unique as your brand. Then, write a copy of the text that goes under the photograph. Each marketing guru or expert will give you different information. While some tell you to write the minimum, others assure you that the best way to maintain a good interaction is with a long, emotional text with a touch of comedy.

 

Don’t listen to any of them. Dare to experiment to find what types of content work best for your audience. The worst thing that can happen is that one publication isn’t as successful as the next or the previous one. This doesn’t mean that your account won’t continue to grow and gain visibility.

 

• Schedule your post

 

Ready! The most straightforward moment of this whole process has arrived. Now, you just have to schedule your first post. Again, each application and platform is different and has different processes and systems to carry it out. However, most are very intuitive or offer you a guide to doing it easily.

 

• Wait for your post to be published on Instagram

 

Once you schedule all the publications that the platform allows you, you just have to wait for these to be published gradually. Enjoy free time because you no longer have to worry about social media management.

 

BluCactus Korea, your ally in Digital Marketing

 

BluCactus is an international marketing agency serving clients worldwide. Our specialty is creating web designs and optimizing for online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

 

BluCactus Korea will accompany you in every step of your brand’s creation, from branding your business to creating content. Our focus is on supporting you with the creation of your website or the administration of your social media accounts.

 

This online marketing agency, based in Seoul, KR, seeks to strengthen your brand image and take it to the next level. Don’t wait any longer to get the help of the best digital marketing specialists. Contact us now through our social media or website!

 

If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

Social media platforms for your marketing strategy in Korea. In recent years, social media has grown exponentially, to where we almost can’t live without it. Thanks to The Global State of Digital we now know that about 3.484 million people use social media. This study comes from the hands of Hootsuite and We Are Social. From them, we can see that at least during 2020, 45% of the world population uses some kind of social media platform.

 

Experts expect these numbers to continue growing this year 2024. However, not only new people are starting to join social media. New brands that seek to position themselves are also becoming part of it. Because of this, some of these new accounts need to create marketing strategies for their social media. This is if they want to stand out from the competition.

 

In this blog, we will explain to you which social media platforms are the best. For this, we will take into account your type of business. We will also explain how you can use them properly to attract new followers and potential customers.

 

What is a social media platform?

 

Many of us have already used social media and still use it. These are digital platforms that aim at creating communities with people who share the same interests.

 

Most times, these people already know each other in real life. They may be friends, family, classmates, and co-workers, etc. Thus, social media promotes an alternative to get in touch with people.

 

However, social media users don’t have to know each other to connect on the same platform.

 

They just need to share the same tastes. This way people anywhere in the world get in touch and start interacting.

 

Types of social media platforms

 

Today there are two types of social media platforms:

 

Horizontal or generic social media platforms:

 

These are platforms whose main theme is not clear. They seek the union and participation of users around the world.

 

All this without discriminating against their interests. Because of this, they are a great way to talk with other people.

 

Through them, users can share information and offer entertainment and leisure. Some of the most popular platforms related to this are Instagram, Facebook, and Twitter.

 

Vertical social networks:

 

These, unlike other types of platforms, are those that relate to people with the same interests.

 

For example, music, photography, and gastronomy among others. An example of them is LinkedIn.

 

This platform focuses on those people who share the same work environment.

 

Flickr is also another platform that focuses on users whose passion is photography.

 

Advantages of social media platforms

 

All social media platforms have benefits and disadvantages. However, their cons have more to do with personal accounts than business ones. That’s why today we will show you the pros of social media as part of your marketing strategy.

 

They are immediate:

 

Social media platforms work in real-time. As a result, every piece of information shared by all users’ moves very quickly without anyone noticing it. In just a second you can make a funny comment and then in the next it will be viral all over the world. Another important point is that for companies, this factor is an important benefit. This is because thanks to it, they can know if their followers like their content or not.

 

They are massive:

 

Social media has the characteristic of allowing users to reach thousands not matter where they are in the world of tastes. What’s important is to grab the attention of new people who might like your content or products. Then, you must focus on turning them into your loyal followers.

 

Increase the visibility of brands:

 

Many social media platforms have created new updates focused on advertising. Thanks to them brands have been able to improve their visibility. That is, people are now more aware of them. Besides, this also allows them to improve the impression they leave on users. All this because tasks such as customer service are now easier and more customized.

 

They allow to share relevant information:

 

For your followers, this is very important. Users like the kind of content that manages to entertain them or offer important information. For example, videos, texts, and images among others. These are what will really grab the attention of your target audience to your brand.

 

Importance of advertising on social media

 

The importance of social media advertising lies in its ability to reach new clients and create more sales.

 

Added to this is the fact that it allows you to enhance your organic content once you know them.

 

Here we will show you how important is having social media as part of your marketing strategy.

 

• It allows notoriety in the long and short term.
• You have options to perform micro segmentations.
• It enhances the branding of brands and personnel.
• Metrics allow you to measure and analyze how the brand is doing in terms of interaction and engagement.
• The convergence of digital media should be considered to achieve a greater reach of your promotional actions.
• You can carry out a marketing strategy by implementing various platforms to reach new audiences.

 

To create a good social media strategy you must take into account the most important algorithms. These are what will allow you to improve your reach on different platforms. Besides, this also offers you an increase in your account engagement.

 

The benefits and workings of each social media platform

 

Facebook

 

As the most popular platform, it has the largest number of users. Besides, this also your best option to ensure the success of your marketing strategy.

 

Facebook offers you the best options to reach your audience through posts and paid ads.

 

With it, you can share photos, videos music, opinions and reach out to your followers.

 

Because of this, Facebook is perfect to share information, as well as motivational and funny content.

 

 

Why use Facebook?

 

It provides visibility:

With this platform, you can gain new visits from potential followers interested in your products or services.

Brand image:

By creating a Facebook business account you can easily see how your followers perceive your brand. This way you can study how your content spreads among users.

Easy dissemination:

This platform has a lot of active members, near 1 and a half million people. This means that is a great channel to advertise and promote your brand. Not only that but thanks to it you can also let people know about products and services much easier.

Conversation:

One of the most important elements that every platform seeks to reach is finding a way to encourage conversation.

Customer service:

The functions that you will find on this platform to create relationships will also offer you a great service to help your clients.

Cost reduction:

By using a free platform as a marketing strategy, you will lower your advertising costs. This is thanks to the fact that digital advertising isn’t as expensive as other traditional forms of advertising.

 

Instagram

 

One of the most popular in recent years among the young and millennial public.

 

In this platform, most of its users share their daily lives as part of their routines and their ways of living each day.

 

Instagram now has over 15 million business profiles. At least 60% of users discover new products on it daily.

 

This platform is ideal for publicizing new services or products through posts or stories.

 

Why use Instagram?

 

• It gives you real-time results on the performance of stories and posts throughout the day. For this, this platform offers you metrics. These allow you to know how the interactions are going in your post.
• It lets you know the number of people who click on the links in your description of your company. This can boost traffic to your website or online store.
• Its large database, also collected from Facebook, allows you to use that information for advertising. This also has high targeting power to offer your users custom ads for their tastes.
• The use of images is a strong component. If you want to tell stories through images this is perfect. Another important element is that this platform allows you to be creative for your branding. This way you can explain the values ​​of your brand in the images’ description.
• It’s a great platform for personal brands and branding of creative companies. Its feature to share images and stories make Instagram the best option to let your imagination run wild.

 

TikTok

 

Created in the Asian continent, this is a very famous platform among the younger generation. It allows users to share up to 60 seconds long videos with music or dialogues.

 

On the other hand, its fame comes from its ability to create short and creative videos.

 

TikTok is a social media platform that has been involved in the eye of the hurricane due to different criticisms and complaints. All of them about its security regulations. However, it remains a great platform to promote brands and new products for its way of storytelling. Besides, a favorite type of content on it is comedy videos and a lot of humor.

 

Why use Tik Tok?

 

TikTok is gaining a lot of fame and becoming more brand-friendly. For example, users used to not be able to add a link to their biography, nor could brands run advertising campaigns. Because of this, this platform used to only work for branding and business visibility. However, it didn’t allow brands to grab the attention of customers.

 

Today, both are possible and now you can get the most out of using TikTok for business. On one hand, the link in the biography allows you to drive traffic to your business website. This way, you can convert potential customers into actual customers.

 

On the other hand, through Tik Tok Ads you can set up ads for your brand. This way you can enhance your conversion strategies. In fact, the platform is going further and is now experimenting with the incorporation of the “shop now” button in tiktoker videos.

 

Another important aspect of using TikTok for companies is that its niche market is primarily young people. In this sense, its age range is between 16 and 24 years of age, or in other words, Generation Z. It’s essential to remember that this generation will have the greatest purchasing power in the coming years. Thus, being able to grab their attention from now is an investment with almost ensured long-term benefits. All of this depends on the nature of each business.

 

In this sense, we must highlight that the level of engagement reached by posts on TikTok is quite high. Also, it isn’t saturated with advertisements yet, nor are there many companies with registered profiles. As a result, there isn’t yet a lot of competition remains. All this context makes right now the ideal time to start using TikTok for business.

 

X

 

This is one of the 10 most visited social media platforms in the world.

 

X is known for being an ideal platform for sharing short texts of no more than 240 characters. Thus, it’s perfect for news sites or mini-blogs.

 

X is a platform known for its followers of strong and volatile opinions.

 

Many brands use this platform to give small advances to their products or to promote their services. Others prefer to recount their development and success stories early on.

 

Why use X?

 

To advertise you have X Ads and X Cards

 

One of X’s main advantages is paid ads, which allow you to segment your followers based on their behavior within the platform. Besides, it groups your content consumers according to their interests. This is a great strategy to get new followers and redirect them to your website to gain more traffic.

 

Another extra element is X Cards. These are “cards” loaded with additional information within the platform. With this, your follower will be able to know much more about you without the need to leave the platform. The cards give you an element of greater interaction with the user. This is because by not having to leave the platform to learn more about your business, they spend more time looking at your profile.

 

Share the content you produce and news

 

We know that this platform is known par excellence as the ideal one for people to only read and comment on events.  Thus, if your brand has a blog or is a personal brand, this is the right social media platform for you. Here you can share content about what happens every day in an interesting way. Added to this you can also follow up with companies and their projects. It’s one of the best platforms to share your progress on the products or content you produce and keep up to date with news and trends in the world.

 

Easy adhesion

 

Thanks to its limitation of short texts, users are more comfortable spending hours checking it. This way they can learn the most important information in just a few words. On the other hand, another attractive element for your followers is the use of videos of up to 2 minutes.

 

You build relationships easily

 

X also allows your brand to create a strong relationship with your users. Users find it very comfortable the fact that they only need to write your @ to tag you.

 

On the other hand, they can also easily message you in private.

 

As a result, this allows you to communicate with your followers at once and add new users if needed. Besides, it’s great for building a link between your followers with other potential stakeholders. Thus, when a person likes your tweet, that person’s followers will see it and maybe like you.

 

Ideal for business branding

 

You can create your tone of voice to present yourself to your followers in a closer and more relaxed way. This in comparison to other platforms. On X, the creation of branding as a form of self-promotion gives room for new ways to reach the public. This way you can create a unique personality to connect with your target audience.

 

Easy monitoring of metrics

 

The help of the X analytics tool allows you to know what the thoughts of the followers about your brand are. For this, all you have to do is check the statistics of the interaction on your website. Don’t forget that you can post daily on this platform, but if you don’t get high interactions it’s because they are not working. With this monitoring tool, knowing which are the weak points of your account and which are the content that does work helps you to enhance it a lot more.

 

LinkedIn

 

This is one of the latest platforms to join the world of social media. However, it already has over 433 million users in over 200 countries.

 

LinkedIn is a professional platform that seeks to unite people with the same field, careers, and goals. Added to this, it’s also an excellent tool to promote work connections between companies and workers.

 

LinkedIn is perfect for your company if you want to make it known as a company focused on the professional growth of its staff. In it, you can also share your company’s achievements. For example, articles, press releases, awards or simply share its growth.

 

Why use LinkedIn?

 

You will gain a presence on Google

 

This platform has the characteristic of being able to redirect users who follow you from your profile to your website.

 

This will bring more traffic to your page and Google will reward this increase in visitors to your website.

 

By gaining a presence in Google, it’s more likely that your website will be positioned among the first links of the search engine. For this, you must keep both your LinkedIn account and your online site optimized and up-to-date.

 

It empowers your brand

 

Social media platforms have more and more business accounts every day. As a result, this increases the number of competition that your business can have. By having a LinkedIn account, your business will have another platform on which to support itself and show a new facet. This allowing you to add new added values ​​to your brand.

 

You will find partners

 

As we mentioned previously, this is a platform for professionals. That’s why you will be able to connect with professionals or ideal personalities to promote your business. If you seek the support of partners who are experts in the area where you need more promotion, this will give your brand more credibility.

 

Get new clients

 

You will get new quality clients interested in your company. LinkedIn is the perfect platform for carrying out B2b business, that is, business to business. This by giving you new interested clients interested in your business either to buy your products or services or to make alliances.

 

Cutting edge information

 

This platform’s contents are very innovative and it aims at keeping the user information updated. Besides, for your marketing strategy, you can add relevant content on business topics or new knowledge within the work or business world. This way you will be able to grab the attention of your followers.

 

YouTube

 

This is the second most visited site in the world after Google. Created in 2005, this platform has had unstoppable growth as a social media and entertainment platform for users. Although YouTube has been growing in recent years, the growth of its number of users and accounts won’t stop any time soon.

 

YouTube is a digital platform in which its users can share videos of all kinds. They can be about music, entertainment, tutorials, classes, talks, or comedy. On the other hand, its audience is, for the most part, young, especially Millennials.

 

This social network is ideal for promoting audiovisual campaigns and sharing extra content that is too long for other platforms.

 

Why use YouTube?

 

• They allow you to attract customers who have similar interests related to your business.
• It’s a way to promote your products or services in a creative and fun way.
• With the help of tags and video locations, you can attract people close to your location.
• It’s one of the platforms with the highest number of active members. This means that your business can reach many more people in the world.
• It helps you create content for your other channels. The videos from your YouTube channel can be used within your website or social media. This will also attract people to these other channels.
• Encourage relationships between brands or influencers. These are people with a huge following how can then become the spokespersons for your brand. For this, they can show themselves as customers of your services or try your products for the first time in a video. This is ideal to create real reviews of your brand and win the potential customers you may have.

Other reasons to use YouTube

 

• Use the power of streaming. Streaming allows users to watch videos without the need to download them. This element has made YouTube what it’s today, a video giant.
• Take in your favor the live broadcasts that you can do of your brand. This is ideal for your business events or the prelaunch of a new product. You can also offer special shows through your YouTube account as a way to promote this new channel and then redirect them to others.
• It is accessible from any device. It doesn’t matter if the behaviors of your users are more than checking YouTube from their computers, this platform adapts to it. If, on the other hand, they spend more time on YouTube from their mobile devices, this app also adapts to them. This allows you to have your content everywhere.

Extra support for your marketing strategy

 

Google My Business

 

This is a Google tool that aims at helping businesses manage their online presence. It allows you to join and link your business with the place where it’s located.

 

As a result, this encourages local purchase sales. It also helps you add new information related to your business. For example, who you are, what your goals are, what you do, among others.

 

The main goal of this tool is to attract greater visibility for your business. This will allow your customers to find you easily. Google My Business brings together different tools that are useful for your business if you have a physical store or office.

 

Why use Google My Business?

 

Positioning in Google

 

We know the importance of ranking among the top positions on the Google search engine page. This is also very important in physical store businesses. Thus, Google My Business is ideal to help you with geo-positioning. If a person looks for a company in the same area where your store or office is located, you will be among the first results. This means that you will be one of the first companies to stand out for your client regardless of which device they are browsing from.

 

This is a business tool that uses Google Maps. It tells the user where the company is located and how to get there. It also shows your numbers, contact information, and online business score.

 

Offer information about your key business to the potential client

 

This point is related to the previous one. As we said before, Google My Business allows you to offer valuable information to your customers. For example,

 

• Where you are
• How to get there
• Your contact information
• Your office hours
• When you’re open to the public

 

It also offers a link to your website and your customer service numbers if they need them.

 

 

Create promotions for special dates

 

For a lot of brands, holidays are a great opportunity to increase their sales. With Google My Business, you can offer local promotions during these dates. On the other hand, you can also offer important information about the days your business will remain open on these dates. Added to this, you can give your clients up-to-date brand information.

 

Better positioning with Google My Business

 

Searching for local businesses can help you move up on Google’s search results list. Thanks to this tool, you can take advantage of different marketing opportunities. Added to this is the ability to create localized backlinks. As a result, this together with your client’s good reviews will help you grow your brand and position yourself.

 

Information of value for your business

 

Google My business as another important Google tool, has many interconnected benefits that add a lot of value to your business. This will help you know the statistics and data about the behavior of your customers. Here you will know how they found your website or your social media, what are the keywords that helped them find you, and what is the performance of your website.

 

Relevant data such as clicks, bounce rate, and other types of analytics will help you master your digital strategies. Besides, you will also find out who are the people who are looking for you, what is your age range, gender, and any other data that will help you boost your business and obtain a high return on investment (also known as ROI).

 

How to choose a social media platform for your company?

 

Choosing which of these social media platforms is right for your business can be a bit complicated. However, marketing experts say that it’s best to make a strategy that uses several of these social platforms to enhance your brand in every way. Next, we explain some steps that you should consider to know which of these platforms the best is for you.

 

Study each social media platform

 

In this blog, we explained what each platform is for and what their functionalities are.

 

This, together with the description of your business, the products it sells, and the people to whom they are directed, may be good indicators to know which the right social media platform is for you.

 

This also depends on what your goals are for each platform and what you plan to achieve when implementing them.

 

 

 

Meet your target person

 

Who is your audience? What are your online habits? In which social media platform are they on?

 

These are questions that you should ask yourself before starting to work on social media.

 

The person to whom you want to sell, either a product, a service, or a whole lifestyle, will be your research guide to what they want, what they like, and how they spend their free time.

 

All this information will be of great help to choose a social media platform.

 

Keep an eye on the competition

 

Your business is not the only one that exists, you will always have competition.

 

What’s important here is to investigate what they do on their social media, how they target their followers, and how they plan to attract them.

 

You must watch what the competition’s strategy is to offer something relevant to your customers.

 

Succeed where your competition fails, offer what they lack, and always pay attention to our client’s needs.

 

Think about logistics

 

This is a very common mistake among new brands. They think that they should be on every social media platform to reach more audiences. However, it’s about having active platforms that adjust to what your customers really want to see.

 

It’s better to be part of two platforms and have a solid strategy with good marketing, excellent content, and good interaction with your users than to be part of every platform and not offer good content or leave them out of date. Social media platforms. The best thing is that you find out which are the platforms that your client uses the most and focus on them. If in the future you see a market opportunity on other platforms, start venturing into them without losing your quality of content and consistency.

 

BluCactus Korea, your ally in Digital marketing

 

BluCactus is an international marketing agency serving clients all over the world. Our specialty is creating web designs and SEO positioning in online searches and social media platforms. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

 

BluCactus Korea will accompany you every step of your brand’s journey, from branding your business to creating content. Our focus is on supporting you with the development of your website or the administration of your social media accounts.

 

This online marketing agency, based in Seoul, KR, seeks to strengthen your brand image and take it to the next level. Don’t wait any longer to have the help of the best digital marketing specialists; contact us through our social media or website.

 

Subscribe to our weekly newsletter.

How can you offer car insurance services on social media?  Currently, social media have taken a lot of power. That is why they have become one of the most important marketing tools. Like other sectors, auto insurance can use social media to offer its services.

 

While this is true, finding clients through social media for car insurance may not be as easy. However, this doesn’t mean that it’s impossible. All you have to do is be clear about your strategies to get a leading role.

 

Many people value car insurance, and auto insurance owners should take advantage of this opportunity. To understand what users want, they must know what users are looking for when browsing social media.

 

Facebook, Twitter, Instagram and Pinterest are social media platforms that you can use to offer different services successfully.

 

Why do people use social media?

 

Millions of people use social media daily, and there are many reasons for doing so. First, they seek to entertain your mind and obtain information on goods and services.

 

That’s why good content is essential regardless of the type of services offered through social media. If a car insurance company wants to use social media to provide its services, it must add value through helpful content that is easy for the user to understand.

 

In this sense, when users are interested in the content, they find it entertaining. Another factor is that it can answer their questions.

 

Is social media useful for car insurance to offer its services?

 

The answer is yes. The problem is that most car insurance companies don’t know how to use this very effective tool. Car insurance companies can use social media very efficiently.

 

Most car insurers don’t know how to use social media because they lack experience in digital marketing. However, this isn’t a big problem, as many marketing agencies are ready to help them. This way, they will be able to find the potential customers they need to be successful.

 

In general, users or future customers don’t care about information that is directly related to a sale. Much less do they find a message appealing that offers only a quote for services. If you’ve been doing this, you should know you’re making a big mistake.

 

Just as car insurance has objectives, so do customers. That’s why people can’t create content without marketing experience.

 

On the other hand, Facebook is a good place to start offering your car insurance company’s policy services.

 

How can car insurers use social media to offer their services?

 

Present your car insurance in an attractive way

 

This point is one of the most important since you must show users or future clients interesting content.

 

Users use social media to find attractive content that responds to their needs.

 

Besides, you must focus on letting your users know about the benefits they can get when buying a policy.

 

Thus, don’t talk about your car insurance company’s size; instead, talk about what it offers.

 

Show interest in the concerns of your users

 

Users find it difficult to show interest in car insurance information. Because of this, you must create very relevant content to grab their attention.

 

Users add value to the information they seek and satisfy their interests. Your car insurance company can post many kinds of informative content on social media. For example, you post the advantages of having a car in perfect condition or how to choose the best family car.

 

This way, users and clients will see that the insurance company cares about them.

 

Offer gifts

 

Gifts are a very effective option to get followers faster.

 

Your car insurance company can gain advantages by offering gifts to users on social media platforms such as Pinterest, Facebook, and Twitter.

 

There are many ways to offer gifts through social media.

 

For example, you can offer a cash prize or a free policy year. Once your users see these offers, they will become interested in following you.

 

However, before launching any kind of giveaway, you should review the terms and conditions of social media. This will ensure that your giveaways are legal and keep users satisfied.

 

Let your users know that they can save if they buy a policy from your car insurance company

 

Users and future customers are interested in saving money. Therefore, you must show them how they can save money through your services.

 

Thanks to this, they will be able to use this money to cover other expenses.

 

The best way to do this is by telling a story, but how can you do it?

 

Publish the image of a client telling their story with prior authorization, this way you will show real numbers.

 

Through a real story, the client will see how others saved money and were satisfied.

 

Share relevant competitor information

 

For your car insurance company to be successful, customers must know relevant data from the competition.

 

Let them know the difference between the competition’s prices and your company’s.

 

If the competition increases the prices of its policies, your followers will know and can even share this with their contacts. As a result, they will prefer your services.

 

 

 

 

Offer discounts

 

If your car insurance company doesn’t meet its goals set at the end of the month, you can offer discounts.

 

On the other hand, if a customer isn’t satisfied because they haven’t had access to a discount, you can create specific content.

 

You can explain what conditions apply to the different discounts you offer through it.

 

If you’ve just launched a new customer discount, those in your fixed portfolio will likely want a discount on their next purchase.

 

Announce new services

 

Each client needs a different policy, so they must find the service they need in your company. If you have created new policies, you must talk about them on social media.

 

When you create the content to offer your new services, you must begin by explaining the benefits that the client can obtain through the new policy.

 

If a customer enters Facebook, they won’t have to worry about looking for information on a certain product. What’s important for them is knowing how buying your product can solve their problems.

 

The product description is vital to grab the customer’s attention. This can be either because it’s the perfect service for them or the right one for an acquaintance.

 

Start sharing testimonials

 

Just as you need permission from a client to tell a true story, you also need it to share a testimonial.

 

You can record and upload a video to social media with your smart device.

 

Facebook is one of the best social media platforms to share testimonials. In it, you can even tag the customer for further reference.

 

These types of strategies are charming for customers.

 

Because of this, you can get real clients to talk about the benefits they can get from your insurance company.

 

 

Share stories that touch customer feelings

 

Some clients experience difficult times because they lack sufficient policy coverage or don’t receive the proper advice when needed.

 

These are situations that many users on the internet can go through.

 

For this reason, it’s a good idea to share these experiences online.

 

This way users will find out why is it so important to hire the services of a good car policy.

 

 

Treat your customers as if the sales process were in person

 

Most sales on social media happen online, without face-to-face interaction.

 

As a result, you can have a large portfolio of clients you haven’t met in person. However, human connection is vital for us humans.

 

Because of this and the advancement of social media, it’s logical to create good communication with your customers.

 

Thus, you must show yourself as human as possible to your clients. Try to relate to their needs, as this will make them feel a real connection.

 

Many owners of car insurance companies approach their clients coldly, which becomes a great disadvantage for their business.

 

When do you not use social media correctly to offer the services of your car insurance company?

 

If you aren’t an expert in marketing tools, chances are you have made mistakes when offering car policy services. Besides, having a good design on your social media doesn’t ensure you have a wide portfolio of clients.

 

For this reason, you can’t follow these steps if you want to increase the sales of your services:

 

Create content to sell

 

If your social media content only focuses on increasing your sales, you should know that this is a big mistake.

 

Your social media should only have relevant information that can add value to your company.

 

Your community needs valuable information; nothing will achieve this better than knowing your audience’s demands deeply.

 

 

 

Show news about your company’s growth

 

Nothing will increase your sales more than showing your customers the progress your company has made.

 

To achieve this, inform your audience if you have opened a new office or hired a new employee.

 

These are topics that, even if you don’t believe it, will generate trust in customers.

 

When you show your company’s growth, users will understand that just as you are achieving success, they can also obtain it through the services you offer.

 

You are not clear about what your sales funnel should be

 

All marketing tools come together, and car insurance should adequately use them. Engaging content can attract users who can then join your customer base.

 

In this sense, you must create a strategy that keeps users updated about the content you often create.

 

Once you attract users’ attention and create interest in the type of information you offer, you can more easily obtain their personal data.

 

You can then take other steps to build customer loyalty.

 

And how to do it? See what type of content is most important to your users, and offer information consistent with those topics.

 

You don’t have automated marketing

 

If you don’t have a defined sales funnel, your car insurance company will most likely not move forward.

 

Thus, you must automate the content you want to reach your buyer persona.

 

If your users receive content that interests them automatically, you can get more benefits for your company.

 

For this reason, you must automate the function of your sales emails.

 

 

Are you ready to show your car insurance company’s services on social media?

 

Marketing tools will allow you to use social media effectively to publicize the policy services of your car insurance company.

 

That’s why you must use them well, avoiding showing incoherent content or content that does not add value to your social media account.

 

Customers don’t want content that directly shows “sales,” so your posts should start by showing the benefits they can get from those sales.

 

 

BluCactus Korea, your ally in Digital Marketing

 

BluCactus international marketing agency serves clients all over the world.

 

Our specialty is creating web designs and optimizing for online searches. Our group of experts is also dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

 

BluCactus Korea will accompany you every step of your brand’s journey, from branding your business to creating content. We offer car insurance services. Our focus is on supporting you with the development of your website or the administration of your social media accounts.

 

This online marketing agency, based in Seoul, KR, seeks to strengthen your brand image and take it to the next level. Don’t wait any longer to have the help of the best digital marketing specialists; contact us through our social media or website.

 

Subscribe to our weekly newsletter.

Many, if not all, e-commerce businesses today can take advantage of the benefits that an Instagram Shop offers. Why? Instagram has around 200 million active users, most of which visit at least one business daily. That’s why you must learn how to set up an Instagram shop in 9 easy steps. After all, you really can pass up the countless benefits that this platform offers you and your business.

 

Among all the social media platforms, Instagram has taken leaps for creating and establishing e-commerce. Because of this, it can help you to grow your business. So, what’s exactly an Instagram Shop?

 

What is an Instagram shop?

 

An Instagram shop is a space where you can link your product catalog with your Instagram profile. This way, you will be able to directly promote your products to this platform’s users.

 

For this, you will be able to use posts and stories. You can also use a special store and an explore tab on your profile.

 

But this isn’t all. You can also tag your Instagram Shop’s products on your posts, just like when you tag a friend. On the other hand, a shopping bag will show up in your images.

 

This way, as soon as they touch your image, they will see prices and touch the product labels.

 

What can you see on the product pages of an Instagram store?

 

Learning how to set up an Instagram Shop is a great opportunity for your business for many reasons.

 

Your users can get all the information they need from your product’s page before buying them.

 

For example, they can know:

 

• The names of the products.
• The images of the products.
• Product descriptions.
• The prices of the products.
• The links to view the products on your website.
• Related products.

How does an Instagram shop work?

 

When buying, the user experience can change considerably if you use this tool. The Instagram shop works as follows:

 

• An Instagram user chooses to follow a brand’s account.
• This user will be able to see a product in their feed through a post from the brand they like through Instagram.

 

If the brand labels the product, the user can click on it to view its details. The user can also obtain information on the product’s name and price through that same label.

 

As a result, from this same label, the user can go directly to the brand’s website for its product. This way, Instagram Shop makes life easier for brands since they can reach the conversion stage faster.

 

Another important piece of information is that Instagram Shop is available for both stories and posts. However, even if you post images without the product’s information, the user won’t get confused. This is because they will be able to see a bag icon on those images that do have information. It will show up in the left-hand corner of the image without issues. Next, we’ll show you the steps you need to take to set up your Instagram shop.

 

• Confirm that your company meets the requirements

 

Before setting up an Instagram shop, you must meet all the requirements Facebook sets.

 

This point is important to this company, as it’s the best way to ensure the proper use of their products.

 

Through these requirements, companies must provide real and transparent information.

 

 

 

What requirements must you meet to set up an Instagram Shop? 

 

• Let it be known that you agree to Instagram’s terms of use.
• Sell ​​physical products that comply with advertising and trade policies. The sale of digital products or the sale of services isn’t accepted in the Instagram store.
• Have a reliable fan base to guarantee its reliability.
• Install the latest version of Instagram.
• Comply with community standards, as well as the agreement with the merchant.
• Have a presence in the supported countries. Those companies that use a proxy service or a VPN to set up their Instagram shop may be penalized.
• Being the owner of a website, since from that domain the articles will be sold on social media.
• Have at least 9 posts in your feed.

There are many malicious people on the Internet, and to prevent your information from being wrongly disseminated you must verify your domain. This way, no one will be able to pose as your company.

 

• Convert your account to a business

 

Continuing to set up your Instagram shop, you must first confirm that you have a business profile on Instagram. If you don’t have it yet, don’t have to worry as it’s very easy to do. To activate it you must go to the option:

 

• Settings
• Account
• Change to commercial account.
• Add company information.

 

Once you carry out this step, you will need to associate your business Instagram profile with a Fan page on Facebook.

 

Also, it must be associated with an advertising account. The latter, you can easily set up with within the ad manager.

 

• Link your business Instagram account

 

Linking your business Instagram account to a fan page is also very easy. You just have to follow the following steps:

 

• Settings on Instagram.
• Account
• Linked accounts.
• Facebook
• Enter account.

 

Next, you need to add your Facebook email and password. This will finalize your process.

 

To carry out this second step you don’t need to have a store in Marketplace or on the Facebook page, the fan page will be enough.

 

• Create a product catalog

 

You must have a product catalog linked to your business profile to set up and activate your Instagram shop.

 

As a result, you cannot skip this easy step:

 

• Manual method 

 

You can easily find a catalog creator from the Facebook Ad Manager. You can use it to upload your products’ images alongside their description and price.

 

• Automatic method 

 

If you have a catalog in stock, you can integrate it into any e-commerce platform certified by Facebook. Some of them are OpenCart, Magento, WooCommerce, and Shopify.

 

• Wait for your account’s approval

 

After completing the previous step, you must submit your professional Instagram account for review. To do so, you must follow the following steps:

 

• Settings
• Registration to use the shopping function.

 

After this step, your account will undergo a verification process, during which it will be tested to see if it complies with all the requested requirements.

 

Generally, reviews of Instagram accounts only take a few days, or at least that’s what Instagram discloses. However, there is no exact verification period, as it will depend on the company’s characteristics.

 

Anyway, you can monitor your account’s review status in the configuration option, in the purchases tab. In some cases, companies may receive a notification requesting more information to verify their ownership of their web domain. 

 

• Activate shopping functions

 

Once your account is approved, you will get to the best part of the process. Now, you can activate the Instagram purchase functions by following the following steps:

 

• Setting
• Companies
• Purchase
• Continue

 

This section allows you to view all the catalogs you create in the Ads Manager.

 

Then, you just have to select the catalog with the products you want to connect to in your profile. To make the process easier, Facebook recommends centralizing all your inventory in a single catalog.

 

• Label your products

 

Once the shopping option is active in your Instagram shop, you can tag your Instagram stories and posts with products from your catalog.

 

To add product tags to your feed posts, you must upload a photo to Facebook as usual, and then you must find the option to “Tag Products.” To do this, you must touch the photo and then search for the item you want to link within the catalog.

 

Following this step, you must click on the “Done” option and publish the image by clicking on “share.” As you can see, this step is very simple, and it’s even similar to what you should do when you want to tag a person.

 

Also, by using this option, you can link 20 products per carousel and 5 products per image in your feed posts.

 

So once a follower views one of your posts and clicks on the image, the purchase labels with the price will show up at once, along with the product descriptions. As a result, the person will be able to select their preferred product on Instagram and be immediately directed to the linked virtual store.

 

• Add shopping stickers in stories

 

Next, in our guide on how to set up an Instagram Shop, you can also add shopping stickers to your stories. To do this step the right way, you need to do the following:

 

• Upload your story.
• Select your purchase sticker in the same section of stickers.
• Choose the product you want to stand out in your catalog.
• You can move the sticker and place it wherever you want in your story.
• By pressing the sticker, you can change the color of the text.

 

As you can see, this is very easy to do.

 

• Promote your products directly

 

Instagram is the most used social media platform, and it’s great for creating a good connection with the public. So, from the moment you finish setting up your Instagram Shop, you can start promoting all your products. You can do this in your posts and stories.

 

This way, you will avoid inconveniencing your followers when they click on the link to your biography. Once your company has a catalog of products connected to an Instagram store, you can tag your products to promote them directly. So, as you can see, this is one of the best advantages of having a store on this platform.

 

But this is not the only advantage that you will get from having an Instagram store.

 

Advantages of setting up an Instagram Shop

 

Once you have an Instagram store enabled, you can get many advantages:

 

It’s a 100% reliable place

 

An Instagram shop allows you to redirect your users to your website. This process builds trust in users who can then become buyers as it’s a site endorsed by an online store.

 

If your company is an SME, you can get a lot out of it 

 

If you already have a Facebook store and e-commerce, the process will be easier than you imagine. This is because you won’t need to upload certain information, and you will only have to wait for confirmation from different platforms.

 

Besides, this tool is very useful for SMEs because it can generate greater recognition and stand out from the competition. So, if you want to position all products, this option is a great opportunity to do so.

 

You will get more traffic from Instagram to your website 

 

By having a store on Instagram, you can increase traffic to your website. This is because once a user clicks on “buy”, they will arrive directly at your site.

 

Your brand will reach greater recognition

 

Instagram has millions of active users daily, and this is a great benefit for companies. Right now, there’s nothing more important for your company than having an Instagram Shop to reach more people. Besides, you must also take into account your geographic location and your segmentation to achieve greater recognition.

 

It will generate a greater number of orders

 

When an Instagram user is interested in buying, they will appreciate the immediacy. This will allow you to increase sales and know which users are coming from Instagram.

 

It’s easy to use

 

You can easily post your product on Instagram. As we have already told you in one of the previous points, this tool is very useful for companies, especially SMEs whose objective is to position their products.

 

However, to carry out this process, you must comply with some processes. For this reason, you must have an Instagram business account with e-commerce. On the other hand, you should also have a physical store, but it isn’t vital if you’re just entering the market.

 

Works as another source of positioning 

 

If your brand doesn’t have a good Google positioning, this tool can help you achieve greater visibility on Instagram and, as a result, a better social positioning.

 

Sales on social media are very advantageous for your company, and the more media you use, the more likely you are to get new sales. As the main objective of most businesses, we know that getting new clients is vital for its success and joining social media does just that. On the other hand, it also allows you to stand out from others in the market through your products.

 

For this reason, this tool becomes a great addition, even for your physical store.

 

How can you increase your sales through your Instagram Shop?

 

In any tool from the web, you can do different actions to increase your conversions. And here we mention some of them:

 

• You can constantly update the catalog of your products, and by doing this, as long as a catalog is active, you can get more clients
• You can use storytelling techniques to show your followers interesting content.
• Your brand philosophy should always stay relevant, and your store’s Instagram posts should be related to it.
• Be as creative as you can to post high-quality images. For this, try to spend as much time as possible on them.
• Remember to add descriptions to your products so that when users click on them, they can solve all their doubts.
• As soon as one of your products runs out of stock, be sure to remove them from your catalog.

 

By following these steps, you can increase your sales on Instagram. This tool is a must if you want to improve your conversions. So, if you are into e-commerce, you should use this option to stand out from others and optimize your products quickly.

 

What products do not apply for sales on Instagram?

 

In the same section, you can see the requirements you need to meet to set up an Instagram shop and the products you can’t sell on it. You must pay close attention to these unless you want to be penalized or, even worse, meet the cops.

 

Besides, before selling, you should check on Facebook which products you cannot sell. However, next, we’ll show you a list of some illegal products you can’t sell on Instagram:

 

• Tobacco
• Medicines
• Drugs
• Animals
• Alcohol
• Food Complements.
• Products or services for adults.
• Weapons
• Ammunition and explosives.
• Health products.
• Medical supplies
• Betting with real money.
• Dangerous machinery.

 

There are exceptions in some cases, but they will be at Facebook’s discretion since, for example, food supplements are allowed in some countries. If some of these products are in your business, consider other means of selling them.

 

BluCactus Korea, your ally in Digital Marketing

 

BluCactus is an international marketing agency serving clients worldwide. Our specialty is creating web designs and optimizing for online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

 

BluCactus Korea will accompany you in every step of your brand’s creation, from branding your business to creating content. Our focus is on supporting you with the creation of your website or the administration of your social media accounts.

 

This online marketing agency, based in South Korea, seeks to strengthen your brand image and take it to the next level. Don’t wait any longer to have the help of the best digital marketing specialists; contact us through our social media or website.

 

Subscribe to our weekly newsletter.