Competitive advantages of telemarketing. Today, companies aspire to have direct contact with their users to show their products and services without downsizing. The reason is that the customer’s opinion lets us know if there is any fault to be resolved, so effective communication must be generated. Therefore, marketing specialists recommend that a strategy based on telemarketing can be carried out for this.

 

In fact, in Korea, many companies have relied on telemarketing. This is a crucial business decision. And if you have a company, we will explain the advantages of this tool that you can take advantage of in this post.

 

What are the advantages of telemarketing?

 

BluCactus - Competitive advantages of telemarketing - people workingKnowing the competitive advantages of telemarketing helps you to see if it is the proper method for your business actions.

 

For example, if one of your objectives is the international expansion of your brand, rest assured that it is easier to achieve with telemarketing.

 

Best of all, for a comfortable cost, you will reach your potential clients and generate good communication results between your company and your clients.

 

Let’s see what the advantages of telemarketing that you can take advantage of within your company are:

 

It is an excellent way to generate income

 

Telemarketing has become a very effective tool for companies to generate income. Not only that, but it also shows excellent results regarding increasing sales. Of course, when contacting a contact center, an initial expense must be made. It is an economic investment that you will appreciate as a business owner in the long term.

 

BluCactus - Competitive advantages of telemarketing - people workingWill make use of modern management systems

 

Telemarketing allows you to acquire personnel to communicate with your clients.

 

A contact center supports modern and innovative management systems and organizes information.

 

They streamline processes so as not to lose sight of data, increasing company productivity significantly.

 

Saves time and resources

 

When discussing telemarketing’s competitive advantage, we must mention saving time and resources. Hiring a contact center to handle your sales is a great option. This allows you to spend more time directing your resources or activities that generate more income for your company.

 

Marketing actions can be left to an expert so that the company’s objectives are met on time. Saving time and resources results in better stability.

 

BluCactus - Competitive advantages of telemarketing - people workingWorks as a flexible method

 

When we say that telemarketing has excellent flexibility, we mean that the different campaigns that you carry out in your company can be structured based on what works best. This way, once the metrics are analyzed, a comparison of the results can be made to make any necessary changes. However, to take advantage of telemarketing, the contact center must have the experience to contribute knowledge and give companies the appropriate advice.

 

The flexibility of telemarketing can also be applied to the scalability of projects according to your requirements. In fact, by outsourcing telemarketing services, you can increase or reduce staff without interrupting the flow of operations.

 

It is a direct contact tool

 

During the pandemic, you likely have lost contact with several customers or consumers. In this case, it’s time to generate contact again, and telemarketing is the perfect tool for direct contact with your potential customers. A well-designed campaign can be carried out to achieve the objectives you have set for yourself, allowing you to feed your database.

 

Telemarketing also provides secure information and specific data because it comes from the same client. You will also know which sales cycle the client is in. This is an excellent opportunity to determine the best form of interaction, what can be offered, when, and how. As a result, the customer can be provided with immediate, personalized service.

 

Importance of telemarketing in the company

 

BluCactus - Competitive advantages of telemarketingAs you can see, the advantages of telemarketing can be used by your company. The reason is that it provides a telephony infrastructure, including physical capacity. Thus, your pocket and your company will not have to worry about this aspect. Likewise, being an entirely personalized service, it not only encourages customer loyalty but also allows generating new ones.

 

It doesn’t matter if you are just starting out as an entrepreneur or have a consolidated company. Telemarketing brings benefits to everyone. That is why we will briefly mention below the advantages of using telemarketing:

 

  • Sales can occur in real time, so there is no room for losses. This is because calls not converted into sales can become leads for future campaigns.
  • Concerns can be resolved immediately.
  • Professionals can carry out all interactions.
  • It can generate positive experiences in potential customers to strengthen their loyalty.
  • Its agility allows for increased sales and higher income.
  • Savings are achieved concerning expenses in structure, personnel, and technology.

How can telemarketing help your business?

 

BluCactus - people workingNow that you know the competitive advantages of telemarketing.

 

What are you waiting for to apply it in your company?

 

After a lockdown.

 

All businesses deserve to achieve their goals and can do so largely through telemarketing.

 

If you need help starting this service in your company at BluCactus, we are here to assist you.

 

Ken Schreck BluCactus +1 469 206 5510We have a team specialized in marketing.

 

Ready to work as a team and meet your goals regardless of your sector.

 

Contact us right now and tell us about your project we will explore together which marketing strategies are best for you to implement to reach your potential customers and generate sales in Korea.

 

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How to run a successful telemarketing campaign in Korea. Today, the immediate response of the customer is of great importance for any company. That is why telemarketing has not ceased to be a trend in an effective campaign. In Korea, this is the preferred communication channel for many companies successfully selling their products or services.

 

Therefore, this channel must be part of any strategy created to position a brand or for customer loyalty. This post will explain how to achieve telemarketing campaigns that meet your goals and fit into a successful category.

 

How to plan a telemarketing campaign?

 

The structure of a telemarketing campaign has some organized steps that must be followed for successful planning. What are these steps?

 

  • Campaign Objective

 

What do you want to achieve through a telemarketing campaign? We start with this point since it is essential to determine the objective of your campaign. You will have to carry out different actions to sell a product or make it known to the audience. Likewise, it is important to consider updating your database to include new clients.

 

However, for your objective to be clear enough, you must do a market study together with your marketing team to find out the trends in your sector and adjust to the audience’s needs. Lastly, a good objective will not be well defined without step-by-step planning.

 

  • Market Segmentation

 

A marketing plan should target an audience based on what you want to obtain with a campaign like this or the characteristics of your products or services. Likewise, the most relevant data you can find are age, location of residence, and social status.

 

Sometimes it is necessary to collect more data and investigate other details: gastronomic tastes, favorite clothes, leisure activities, etc. Everything will depend on the sector to which your business belongs.

 

  • Company Database

 

Yes, you can use your company’s database for a campaign based on telemarketing.

 

However, investing in a database belonging to a specialized company is available. If your company is just starting out, choose the correct option, considering that it will not have its own database as a new company.

 

Now, if the main objective is to update your clients’ data, the company’s database is enough to do so. Indeed, if we need information on the needs of consumers in our product segment, it is preferable to consider the correct alternative.

 

  • Decide the first offer

 

Your business’s first offer must be a hook. In general, when we launch a campaign, we aim to sell a specific product or service. However, the campaign does not have to be about the product offered to customers from the beginning.

 

In this case, the secret is segmenting your customers. This is achieved by knowing their characteristics of interest.

 


  • Hire a telemarketing company

 

Who can bring your campaign to life?

 

This is the one million question.

 

It is common for small companies to settle for hiring an external service. In contrast, larger companies can afford to have their own marketing department.

 

However, some companies have successfully left their campaigns in the hands of an effective telemarketing company, especially if it is a specific campaign.

 

  • Carry out a call test

 

Before the start of a campaign, it is a good idea to carry out a call test. To do this, we can select a specific number of contacts and write down the details of their responses. This requires a series of steps, but the final stage consists of analyzing these answers to obtain the conclusions that will be put into practice later. In this way, the results of the campaign can improve considerably.

 

  • Campaign Tracking

 

BluCactus - How to run a successful telemarketing campaign - telemarketingThis is the last step to understanding how to create a successful telemarketing campaign, but it is just as essential as the others.

 

It will help you know how to make a campaign that works and adapts to your company’s objectives.

 

Thus, the campaign’s results must be analyzed periodically, either once a week or every 15 days.

 

This is the best way to determine the flaws, what can be improved, and whether the return on investment has been rewarding.

 

Keep realistic expectations for your telemarketing campaign

 

Although many companies advertise high expectations of success, there is nothing better than being grounded. This type of advertising can often be misleading for the following reasons:

 

BluCactus - How to run a successful telemarketing campaign - telemarketingResults cannot be guaranteed

 

A reputable telemarketing outsourcer never commits to a guaranteed result. These dynamic outbound call campaigns are often uncontrollable by many external factors. Therefore, a telemarketing specialist focuses on reaching or exceeding those realistic expectations the team has set before the start of the campaign.

 

Expectations must be based on real data

 

If you have never been encouraged to conduct an outbound campaign, the time may be now. To do this, you can get a list of more than 25 clients and make the corresponding calls. The next step is recording and monitoring the data, which must be carefully reviewed. In the end, this campaign can also serve as a learning experience to determine what can happen at a higher level.

 

Does your company need a telemarketing strategy?

 

Ken Schreck BluCactus +1 469 206 5510These points cannot be overlooked if you are interested in creating a successful telemarketing campaign. However, these strategies can be evaluated and adjusted according to your company’s objectives, products, and services.

 

If you need a telemarketing campaign for your company at BluCactus Korea, we can help you. We have a team of marketing specialists who will determine the tools that cannot be missing throughout your campaign. You can contact us right now to tell us about your company, and we will gladly tell you the steps to follow.

 

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Telemarketing: How to Sell Over the Phone? If you have a company in Korea and want to learn how to sell by phone, you need to know some strategies to get successful campaigns. However, it is essential to consider that it is not an easy task. Because there are different types of users, and not all of them want to hear what you have to say about your products.

 

Additionally, many customers every day prefer to answer questions by phone. Many people are willing to communicate like this, and it is an action you should take advantage of to benefit your brand. Do you want to sell your products or services over the phone? In this post, we give you the best suggestions.

 

How to Sell Over the Phone?

 

Many companies use this direct marketing technique to reach their potential customers. However, to obtain good results, the following factors must be taken into account:

 

Focus on Connecting From the Start

 

This point is essential since you need to capture the attention of each of your customers. For this, a good presentation will be critical, that is, take care of making a simple but friendly introduction. Likewise, said presentation must include your name, the name of the company, and of course, the client’s name.

 

When you use a person’s name, a bond is created, generating a feeling of proximity. However, to get the customer’s name when selling over the phone, you can ask for it once you have introduced yourself. You can also use a contact center platform to get this information. Indeed, knowing the user’s name is more important than you can imagine, creating a greater connection.

 

Make an Adjustment Based on the Client’s Schedule

 

There’s a very common reason you don’t get the customer’s attention, and you usually call them just when they do not have time to talk. That barrier must be overcome, but how? Ask them when you can talk to them to present a product so you can adapt to their time.

 

After knowing your clients’ times, you can contact them to talk to them when they are willing to listen to you. Thus, customers will be more receptive when talking about a product, and selling by phone will achieve better results.

 

BluCactus - Telemarketing: How to Sell Over the Phone?Remember That the Customer Comes First

 

Telephone sales have one main objective, and that is the customer. This whole process revolves around them. Therefore, we must stay focused on the customer and not the product.

 

Additionally, when making a sale over the phone, you have to allow them to speak and give their point of view since it is a way of building trust. Likewise, knowing their expressions will enable you to understand their needs and determine which product may be more effective for each of them. This way, you will know what product to discuss with the ideal buyer.

 

Do Not Give So Much Information at the Beginning of the Conversation

 

Salespeople typically provide a great deal of information to their customers from the start of a conversation. However, in most cases, not giving complete information generates better results. We mean that it is good to leave the customer with some uncertainty during a sale by phone because it can create more interest. This way, the client will take the initiative and ask for the information he needs.

 

In short, it is best not to tell the client everything. Share some information to make the customer curious and more engaged by asking the questions they really want to know.

 

Take Success Stories as a Reference

 

Attracting the attention of customers for telephone sales can often be tricky. However, this task can be made more attractive by presenting success stories. In this case, take the initiative to tell your potential customers how your products or services have worked positively for some buyers.

 

Similarly, it is essential to know that this step can work with products that have been on the market for some time. If it is a new product, no successful situation can likely be presented. Likewise, remember that you should not invent this type of information because the client can verify on their own. Moreover, determining that it is false will immediately create a negative image of the brand or business.

 

Present Solutions

 

When users buy a product, it is with the hope that it can solve a need for them or provide them with some added value. Therefore, when looking for a benefit, you must mention the most relevant thing your product or service can have for the client. There is no need to put so much emphasis on its characteristics. It is enough to list them to inform the client.

 

BluCactus - Telemarketing: How to Sell Over the Phone?Be Grateful to Your Customers

 

If there is one thing you should keep in mind, it is that customers give you some of their time when they could be doing something else. That is why you should always start and end during a telephone sale with a thank you to the user. Show them that you care, they take the time to talk with you.

 

The client will always be encouraged to feel valued, so it is important to generate a feeling of appreciation. Once the user gains confidence, they will be more willing to purchase the product you are selling.

 

How to Make a Sales Strategy by Phone?

 

We have already explained how you can capture users’ attention to convert them into potential customers. Now, after learning to sell by phone, the next step is to implement the strategies that we will mention below to sell by phone successfully:

 

BluCactus - Telemarketing: How to Sell Over the Phone?Plan the Calls

 

Preparing calls is an action that works very well in telemarketing. Collect as much information as possible from the client so as not to ask as many questions and achieve better fluency in the conversation. As we have already mentioned, there are now contact center platforms that you can use to obtain important user data.

 

Prepare for any Scenario

 

A telephone sales call can lead to any scenario, and you must be prepared for any circumstance. Remember that there are all kinds of customers, and while some are friendly, others can be very rude or just hard to understand. In this case, mentalize yourself and try to be patient. Patience will ensure that you never lack kindness with any of your users when speaking.

 

Use a Good Tone of Voice

 

When contacting your customers through telemarketing, the way you communicate with them is of great importance. The best thing you can do is use a pleasant and enthusiastic tone of voice. Likewise, do not lose the coherence of what you want to communicate and speak with your clients clearly.

 

BluCactus - Telemarketing: How to Sell Over the Phone?Try Short Speeches

 

Sellers who know the products very well can simply explain their features. In the same way, this helps to use a concise speech so that the user stays animated and does not get bored with so much information. As a recommendation, omit details that are not relevant or do not add interest to the products.

 

Identify What the Customer’s Needs are

 

This is one of the best telemarketing strategies you can use. By identifying your customers’ needs, you can offer your products as a solution to that lack, which is very attractive to users.

 

Make a Compilation of the Most Frequently Asked Questions

 

While it is true, customers will always have questions related to your products or services, and some of them will be constantly repeated. Take advantage of this as a strategy and identify those questions to give them a standard answer and improve communication.

 

Invest Your Time in Interested Customers

 

Some users will not be interested in your products, and even so, they will continue with the conversation because they are nice or have enough time to listen to you. In this case, you must learn to identify which customers are really interested and not waste your time.

 

Would You Like to Include Telemarketing in Your Company?

 

BluCactus - Contact us - Ken Schreck - +1 469 206 5510Each of the telemarketing strategies we have mentioned is effective for learning to sell over the phone, capture customers’ attention, and generate more sales. Selling over the phone is possible as long as you gain the trust of your customers to achieve efficient communication.

 

Do you want to sell over the phone successfully? At BluCactus Korea, we have marketing specialists. We can advise you to capture your customers’ attention and streamline the sales process. Contact us right now to discuss your project and tell you what telemarketing strategies suit your brand.

 

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