Archive for category: UGC Marketing

How to create a user-generated content strategy in Korea. Every time you take a selfie and upload it to social media, you make this type of content. In fact, there are overwhelming statistics supporting this strategy that brands of all sizes can use.

 

As time passes, both marketers and companies are looking for new ways to connect with their target audience. In Korea, if you have an online store, you can search for users of your products. This way, you can take advantage of their endorsement to build credibility.

 

In this post, we’ll offer key tips for maximizing the potential of a user-generated content strategy.

 

What is user-generated content?

 

User-generated content (UGC), in a nutshell, is content created by people who use your products. Likewise, it is a type of content that can be presented in different formats such as podcasts, blogs, photographs, and more.

 

Typically, a brand’s users create user-generated content to showcase or recommend a product to their community. The most important thing about this content is that it is usually very beneficial for brands that want to promote themselves.

 

However, marketing user-generated content often requires a well-prepared, high-quality post, as is the case with YouTube. The content created by users is kept on the platform so that other people can use it. It is a type of content more related to marketing and entertainment.

 

Now, when we talk about driving sales, the idea is to be able to create user-generated content that helps you market your products. Therefore, it is convenient to create a strategy that allows users to produce content that highlights the presentation of your products and shares their usefulness.

 

Why is content generated by an impartial person important?

 

User-generated content is one of the best ways to increase conversion rates. It helps build your brand’s reputation. A user who supports your products online and demonstrates how they work builds brand awareness by making it known to new audiences.

 

Indeed, UGC must generate confidence so that new potential buyers are encouraged. A person who creates content related to your products recommends and endorses them. In many cases, they will be an important option because they are considered to be more authentic, generating trust.

 

Similarly, user-generated content also helps you understand your audience. This means you can make the best decisions regarding your marketing strategy. In addition, UGC allows you to obtain information on why users use your products and their most compelling features.

 

How to design a content strategy for your online store

 

As we’ve already mentioned, a user-generated content strategy helps your community feel more confident in your brand. Now, learning how to use it in your favor and when it will be useful is essential. This is the most practical and effective way to create this type of marketing strategy:

 

Select platforms that are adaptable to your audience

 

We start with this point since it is important to consider it in marketing user-generated content. Whether you want to publish a testimonial video or a contest, you must choose your target audience’s social media. Similarly, to easily understand where your target audience is, you can analyze the data you find on social media.

 

Monitor the platforms where your followers hang out and see how they engage with your brand. Also, investigate where the most traffic is generated to your website and your visitors’ behavior. This way, you will understand which user-generated content campaign you can apply.

 

Request permission from users to share your content

 

It is common for many users to appreciate it when you include them on your social networks or website. However, it would help if you remembered that user-generated content remains the property of the person who created it. We clarify this since taking the content without permission can cause future inconvenience.

 

However, you should also consider that many people, even those who want to be future influencers, may feel unhappy if you share their content without any compensation. Therefore, do not forget to ask permission to publish this content. Furthermore, do not rule out the possibility that these users might want to be financially compensated.

 

Create a strategy with a purpose

 

A strategy with purpose will be well–valued in social media and any communication channel. Best of all, a user-generated content campaign allows you to showcase your brand identity and story to create a community.

 

For example, if you defend a cause, let your audience know.

 

Those who support the same cause will identify with what you are promoting. In addition, it is a more original way to determine the profiles of users aligned with your brand’s values.

 

Do not forget to create an authentic strategy

 

Knowing what the competition is doing is essential, but copying what they are doing to reach your target audience is a big mistake. A large number of users consider user-generated content to be more natural than content created by brands.

 

However, it would help if you were also careful about displaying content that looks authentic but isn’t. Customers can detect counterfeits. For users, it is disappointing to know that a brand has lied to them. This is why you must ensure that user-generated content is genuine, not sponsored.

 

When a brand actually does sponsor an influencer to promote their products, this should be made clear.

 

Take diversity into account

 

User-generated content marketing is an excellent opportunity to include a wide variety of people who use your products. This strategy is perfect for showing your users the inclusivity of your business. In fact, world-renowned brands take this strategy into account.

 

An obvious example of this is the Calvin Klein brand, which, through its advertising campaigns, has promoted body positivity by including photographs of people who break the stereotype of what, for many, would be a perfect body.

 

The most important thing for this type of content is to have a good representation of diversity to encourage the support of many people.

 

 

Focus on boosting your conversions

 

Seeing that many users publish positive content about your brand, it is normal to be tempted to post everything so that others can see the value you are generating. However, using content without a predetermined strategy will not bring you closer to potential clients or fulfill your objectives.

 

We recommend that your UGC is linked to specific campaigns. Suppose that, at this moment, you want to sell a particular product. In this case, you can publish explanatory videos, reviews, or other content that recommends that product and is helpful to the customer.

 

Would you use UGC to promote your products online?

 

As you can see, a user-generated content strategy will help you build a community that supports and continues recommending your products. Of course, this type of content must be guided by a strategy that properly raises brand awareness to build trust.

 

The idea is that you reach a larger target audience with genuine content so that users are impressed by your products. This marketing strategy works perfectly to increase your brand awareness. At BluCactus Korea, we can advise you and help you create a strategy specific to you. Our marketing specialists are well-versed in creating strategies for small, medium, and large companies. Contact us, and we will help you publicize your products through subtle, effective advertising.

 

Stay in touch with us by subscribing to our weekly newsletter, which will keep you updated on all digital marketing topics.

15 Examples of User-Generated Content to Inspire Your Campaign in Korea. Today, user-generated content cannot be missing from a marketing strategy. This is the most impressive content you can use in your business to increase your visibility and empathy with the audience. This is because it is the most engaging and honest content you can use. Also, famous brands generate this type of content to fulfill their objectives.

 

If you have a business in Korea, you must first make yourself known on social media to create an effective UGC campaign. And if you do not know how to do it, we leave you 15 examples of user-generated content in this post.

 

15 Examples of User-Generated Content Campaigns

 

We have put together 15 real-life UGC campaign examples that can serve as a reference for creating a successful campaign for your brand:

 

• Bruno Mars

 

Bruno Mars is a great artist recognized for his music. Some of his songs have more than 1 billion streams on Spotify.

 

With tools like Flockler, this artist selects feeds on Instagram and other platforms to later be displayed in a web format, both on other social networks and on his website.

 

In fact, Bruno Mars and his marketing team can change feeds or hashtags in real time to announce new concerts or publish new albums.

 

A campaign like this attracts a large audience since it increases the number of followers on Instagram.

 

• Chipotle

 

Chipotle is a chain of restaurants.

 

They organized a TikTok challenge called #ChipotleLilFlip. As the name implies, the participants had to try to flip an aluminum foil lid on top of their plate.

 

This way, the videos were shared on TikTok with the brand’s hashtag.

 

This challenge has been very interesting, considering that the hashtag has more than 300 million visits. However, some say the figure could be somewhat misleading because not all videos have included the challenge.

 

• Acon

 

This is a trampoline and sports equipment company.

 

Its campaign is based on the presentation of videos recorded by its clients on Instagram social media.

 

Likewise, it launched a campaign where people could share their sporting moments.

 

To do this, the user could send their video through the hashtag #beatrillseeker at the time of publication.

 

This way, the company can find the content to be included in your account later.

 

• Hilton Grand Vacations

 

If there is one thing you need to know, it is that travel marketers need user-generated content.

 

A travel study found that 95.5% of travelers tend to trust the recommendations of third parties more than the content offered by the brand.

 

Hilton Grand Vacations’s #MyHGV feed features its best Instagram images. The goal is to inspire customers to book their next vacation with them.

 

If you have a travel agency, you should know that many use social media and CGU in their marketing strategy.

 

• Lululemon

 

This is a clear example from the Try On Haul video (test sample) on YouTube.

 

In said video, you can see a girl trying on the clothes she bought at Lululemon.

 

It is worth noting that this brand is not sponsoring the content creator.

 

However, the girl does her best to show videos with quality content. This speaks volumes about brand loyalty, which is why some commenters have expressed their liking for the videos and the encouragement they bring to browsing the official Lululemon site.

 

• 
  

  Fazer x Novita

 

Frazer and Novita are two Finnish brands that decided to join forces to organize a knitting contest.

 

To do this, users were asked to design personalized socks with Novita’s yarn but inspired by the variety of candies produced by Fazer.

 

As a result, the winning designs were included in a special issue of the magazine.

 

 

• Windward Software

 

Windward Software handles the display of customer reviews and testimonials on its own website.

 

Additionally, if potential customers are browsing your website, these testimonials would increase their trust in your company.

 

These reviews increase their effectiveness by having full names and often featuring images of real users in their profiles.

 

In particular, these types of reviews are displayed with a dynamic widget, which adds an element of surprise to the website and is attractive to all visitors.

 

• 
  

  GoPro

 

GoPro works as a marketing company for both photography and video equipment.

 

Its marketing strategy has been based on a series of challenges through which its clients can participate to win different prizes.

 

However, the rules and instructions are clearly on a separate page.

 

Truth be told, the results of this campaign have been incredible.

 

• 
  

  University of Wisconsin

 

The user-generated content included in educational marketing allows for cultivating social interest in students.

 

The University of Wisconsin uses Flocker to collect and display social media feeds on its website.

 

In this way, you can share with the student’s different experiences.

 

As an advantage, this campaign saves the creative team time and reinforces the already published content.

 

•  40 Hours Against Famine by World Vision

 

World Vision organized a campaign called “40 Hours Against Famine.” The objective of this campaign was to raise awareness regarding the scarcity of clean water worldwide.

 

The main idea was to launch a challenge where 40 hours of something determined was included.

 

It could be 40 miles, 40 hours, etc. In turn, it was a challenge related to a fundraising campaign.

 

Similarly, people could create their own challenge alongside the hashtag #40hfnz. For example, a football team played 40 hours of football.

 

•  Apple

 

Apple is one of the best examples of user-generated content.

 

Through its “Shot in iPhone” campaign, Apple has highlighted a key feature of its iPhone lineup: high-resolution cameras. This tech giant uses stunning photos users have taken from their Apple devices.

 

These photographs are published on billboards, television commercials, and social media for this campaign. The official Apple account on Instagram is full of user-generated content.

 

Furthermore, Apple’s page bio invites users to tag their photos with #ShotoniPhone for inclusion. Thus, it is a call to action that many people accept and use.

 

•  Design for ChangeUSA and Hasbro

 

Design for Change USA is an international organization that helps young people develop empathy for social action. For this, a phrase has been used that can transform minds: “I can.”

 

Design for Change also collaborated with Hasbro to encourage parents and children to share social kindness.

 

Likewise, for each act of kindness shared with the hashtag #DoGoodFromHome, people donated a game or a toy to those organizations that offered their care to the children of workers during COVID-19.

 

Charities that use their social media can attract their audience and increase their donations. Therefore, it is an example of CGU that cannot be accepted.

 

• 
  

  Georgia Power

 

The algorithms of Facebook, Instagram, Twitter, and other social media platforms promote brands or accounts with the highest number of mentions, comments, or likes.

 

In this case, boosting your clients’ content is an excellent way to increase the number of mentions of your brand.

 

For example, Georgia Power’s community page highlights mentions of its Facebook page and its campaign hashtags.

 

This encourages other groups of people to participate in your next campaigns.

 

• 
  

  Vivadogs

 

Vivadogs works as a monthly subscription service for nutritional products for dogs.

 

It has identified an average of 50,000 happy dogs and owners through the UGC shared on social media.

 

Likewise, its website has integrated a magnetic grid of Instagram images to convince its visitors to subscribe.

 

Above all, to increase your CGU, add calls to action in the different points of contact you use for your clients.

 

• New Zealand National Cricket Team

 

Sports teams also need user-generated content for their fans.

 

This time around, the New Zealand national cricket team showcases a social media feed with tweets, Instagram images, YouTube videos, and much more.

 

Moreover, it is a team that receives mentions from fans, players, and reliable regulatory sources.

 

Also, their website’s social media wall uses a very creative feed to welcome their visitors.

 

Do You Need a User-Generated Content Campaign for Your Brand?

 

As illustrated by the list above, there are many examples of user-generated content. For these types of campaigns to be effective, the most important thing is to communicate what you want clearly and, in most cases, offer incentives. Indeed, challenges will always be one of the best ways to get content.

 

Are you interested in a CGU campaign? BluCactus Korea can help. Our marketers know how to align user-generated content campaigns with your brand identity. Contact us right now, and we will bring your project to life.

 

By subscribing to our weekly newsletter, you will receive a summary of topics related to the world of digital marketing.