11 ways to perform a competitor keyword analysis for SEO

11 ways to perform a competitor keyword analysis for SEO. Knowing who your competition is and how they work is crucial to boost your own business. Because of this, today you will learn how to perform a competitor keyword analysis for SEO.

 

You should look out for some specific aspects when analyzing your competition. Another element that you cannot stop constantly checking is the SEO of their websites. That’s why here we’ll teach you 11 ways to conduct competitor keyword analysis for SEO. Once you learn them, you can use them in your favor.

 

What is a keyword?

 

Before anything, you must first understand what a keyword is. These are the terms or set of words that users use to search on Google.

 

Many believe that it’s a single word, but in many cases, it goes beyond that. Some can be over three words and form a small sentence. This allows people to find some type of information or content on the Internet.

 

Without these keywords, users couldn’t find the kind of information or content they’re looking for. As a result, you must work on them as part of your SEO strategy.

 

The process of creating SEO techniques for keywords can be either very easy or very difficult. However, it’s vital to position yourself among your competition.

 

How can a competitor keyword analysis for SEO help you?

 

The analysis of keywords has great benefits, especially in your content and its dissemination.

 

Some other advantages from keyword research can be

 

• Find out which keywords aren’t working.
• Know what keywords you need to use to attract new readers are.
• If you study your competitors’ keywords, you will be able to know which ones work best for them. As a result, you will begin to use them within your content.

Why should you carry out a competitor keyword analysis for SEO?

 

Knowing what your competition is doing has always been an important element when creating an SEO strategy for your business.

 

What they do will be a basis to define how you will do things.

 

For example, if you should think about them or copy some patterns and improve them. Besides, these will allow you to know and understand how your market works and what your audience wants.

 

Analyzing your competition’s keywords and SEO works will help you understand their weak points.

 

This way, you can start working on them for your website. Understanding your competition’s facts and figures is a great way to know whether you’re on the right track.

 

Carrying out an SEO analysis will help you maintain your added value

 

If something works for your competition, why not try it yourself?

 

By carrying out a competitor keyword analysis for SEO, you will be able to determine their strongest points.

 

Once you know this, you can work on using them in your own business or adapt them to your needs.

 

What’s important is to know who you’re up against.

 

This way, you will have nothing to worry about and will be one step ahead of the competition.

 

Elements to take into account when carrying out a competitor keyword analysis for SEO

 

These are some of the factors that we must bear in mind when conducting your study and analysis:

 

• What are your usual channels?

 

First, you must discover your competition’s most used communication channels from which they address their audience.

 

Some have web pages with blogs and social media accounts or use email marketing campaigns.

 

By doing this, you will find out which channel best attracts the most traffic.

 

As a result, you will also figure out how they lead users to your competition’s website.

 

Besides, within these platforms and channels, you will know which kind of content attracts the most attention.

 

• Type of content they use the most

 

Your competition’s content speaks a lot about the type of market they work with.

 

They may use webinars, social media posts, or prefer YouTube videos.

 

Some even use the content within blog posts or directly in their customers ‘or subscribers’ email entries.

 

However, you must not only look at their content. You must also know the hours and frequency of each publication and content shipment.

 

This is another crucial factor in understanding the SEO strategy your competitors use.

 

• What kinds of themes do they usually use?

 

Pay close attention to the topics they handle the most within their texts. Thanks to these, you will be able to define your keywords easily. You will also be able to figure out your website’s content categories. This will allow you to plan better what you will publish.

 

After this, study the percentage of engagement these posts have. It doesn’t matter how good the content is if it isn’t relevant to your website’s followers or visitors. Because of this, your content must be on par with the mission and vision of your business.

 

The content strategy is fundamental to the conversion funnel in inbound marketing. This is what will bring you closer to success or failure. Because of this, you must clearly define each of these previously explained elements. Study your competition’s factors very well and then define how you want yours to be.

 

How to analyze competitor keywords

 

We already know the essential elements that you should know when studying your competitors’ SEO strategies. Now is the time to start analyzing your competition’s keywords to discover which are the best and which you can use within your strategy.

 

Today, thousands of keyword research tools will help you analyze or study any domain.

 

You can use them for your own business or your competition.

 

However, you must know that many of these tools aren’t free. Because of this, you’ll need to invest a little capital in them to begin the analysis.

 

These analytics platforms do professional work to discover each of the elements of your competition and be one step ahead of their tactics. Some free keyword analysis tools are SEMrush and Ahrefs. These allow you to see which of these terms attract the most traffic to the web of others.

 

Step 1: How to know who your competition is

 

First, you have to find out who your competition is. You may have a vague idea of who they are. For example, they may be companies or businesses with products, services, or strategies similar to yours. However, the internet is a vast world full of endless domains you don’t know. Somewhere, there may be another business like yours that you need to know about.

 

Here, we recommend a tool to find web pages or domains similar to yours. This tool is called SimilarWeb, an app that helps you determine the traffic on each website. This way, you will determine how much traffic your competition’s website gets. As a result, you will know how many and from where their users come from. For example, it can be found in social media, organic search engines, paid advertising, inbound links, and other SEO strategies.

 

To use this tool, you must first enter your domain in the application’s search box. Then, you will start your search by clicking on the magnifying glass. Once you have different results, you can see each of your competitors by clicking on the sidebar. There, you will find all the pages that, according to the application, are similar according to their algorithm.

 

What if you don’t have a website or domain?

 

If you want to carry out keyword research and know who your competition is, but you don’t have a website, don’t worry.

 

You can carry out a market study through those who you think, by experience or subject, could be some of your competitors.

 

On the other hand, you can use keywords in different search engines to know which ones are positioned within those contents.

 

In other words, if you have a business focused on veterinary medicine, you can Google who could be your competition using words related to this type of business.

 

Step 2: Find your strengths

 

By analyzing your content and keywords, both of your website and your communication channels, you can study your highest peaks within the tool. That is where you can find out what the actual positioning job entails.

 

With different SEO tools, you’ll be able to learn the URL or website’s position number. You can also see the most important keywords within their content. Besides, you can order each result that has changed.

 

Some keywords you find will be your allies when entering a new market or being more efficient in your current one. You must also study those penalized words or those who have lost their position on the web. This can be from either your website or your competition.

 

This step will allow you to excel as a business where your competition couldn’t. Some tools allow you to download a report with the percentage of traffic the same URL gets. This is when it comes to its highest keywords and best positioning.

 

Another element to consider when carrying out competitor keyword analysis for SEO is your website’s structure. In addition, consider the design of your and your competition’s websites. Walk through your website and social media to see if your content and its categories are attractive to your customers.

 

Step 3: Which Keywords Give Your Competition Organic Traffic

 

If you already know which businesses are your competition, you can start working on studying the keywords that bring the most traffic.

 

You can use a tool called Ubersuggest for this. In it, you can select the country, domain page, and keywords you will focus on.

 

This tool is great for carrying out competitor keyword analysis for SEO.

 

You can also do it by the region or sector you want to work in.

 

This application analyzes your competition’s entire domain and shows the keywords that get them the most organic users.

 

Step 4: Take your content strategy to the next level

 

This is when you must show that all your analysis and studies paid off. Now that you have all the information you need, it’s time to work on positioning yourself with your keywords and being as relevant to your target as your competition.

 

One element that you must focus on is inbound marketing. This will be the protagonist of your online marketing campaigns. Thanks to its techniques, you can create different successful content and obtain new ideas.

 

Each piece of information you have stored will be vital when creating your SEO campaign. This is because it won’t only be the basis for your knowledge but also be the main source of inspiration when creating attractive content. This way, visitors will see you as a valuable and relevant business. You can easily create an effective keyword strategy by knowing what kind of content they like best.

 

Step 5: Document and execute your next steps

 

When conducting competitor keyword analysis for SEO, it’s also vital to keep a record of the keywords you’ll use.

 

You must do this as soon as you start planning and creating your content strategy. Write down all the ideas you get from your competition analysis, and then start with your own.

 

You can also use tools to help you create monthly reports on your website’s traffic and reader behavior.

 

For example, Google Analytics and Google Search Console are great options. These tools will be your allies if you have a company, e-commerce site, or blog.

 

Don’t miss the opportunity to get started with these tools to track your improvements across search engines. Learn how your readers get to know you and carry out up-to-date position tracking.

 

How can you write a text for your users?

 

Once you’ve completed your competitor keyword analysis for SEO, it’s time to start creating content that matches these keywords.

 

You already know your competition’s strategy based on the content they publish and the campaigns they carry out.

 

That’s why you must carry out an SEO strategy with unique content that adapts to what your readers seek on the Internet.

 

Next, we will teach you how to write the best content for your users.

 

We hope you will know the best ways to position yourself on the web after this.

 

Be the best

 

Thanks to your competitor’s keyword analysis for SEO, you might have seen some flaws in their strategies or found a better way to use them.

 

Use every piece of information in your favor. Remember that getting your website to the top positions on search engines isn’t easy, but you can do it with hard work, clear strategies, and well-defined objectives.

 

The same happens in the content creation process. If you post texts with 5 tips within your blog, make a list of at least 100. What’s important here is to stand out for how much you know about your industry.

 

Offer your users only the best knowledge, and give them more details or first-hand information from experts. Don’t skimp on informational resources for your readers, they will appreciate the effort.

 

Be unique

 

Always try to be one step ahead of what your followers want.

 

This doesn’t mean you should avoid using popular topics. However, try to offer your readers different and never-seen-before points of view on a trending topic.

 

You could even make a complete series on a topic and work it out in-depth for your readers.

 

Not only will this help you create content, but it will also allow you to show yourself as a connoisseur on the topic. A good way to position yourself in search engines is by becoming an example of authority and trustworthiness. Thus, don’t leave that out of your SEO strategy.

 

Use your user’s language

 

A person who follows you will do so, depending on how you speak.

 

This may sound a bit confusing, but it isn’t. When discussing using the same language as your user, you must know what that person is looking for in your content.

 

The user is one of any business’s bases. Before, each brand only focused on the product, its benefits, and its values. However, that has changed a lot.

 

Today, brands focus on pleasing and approaching their target audience in the most humane way possible. If you want your users to be closer to you, you have to become one of their own. Talk like them, act like them, use their favorite communication channels, and offer relevant content to their daily lives.

 

Offer different kinds of content

 

If you’ve just joined the world of content marketing, you probably think it’s all about writing.

 

However, this isn’t true. There’s more to content marketing than you think. Your business content can be as creative and different as you can imagine.

 

Not only that, but it should be. There is nothing more boring for a visitor than seeing the same content over and over again.

 

That’s why we recommend each business to venture into new platforms.

 

If you have a blog and want to work on new forms of content, you can make short videos with the same information as your written content. Everything will depend on what your audience likes best. If they are older people, perhaps reading is the way to go. On the other hand, if your target audience is young, make striking videos, animations, or images.

 

What’s important here is to work on your content and keywords dynamically to catch users’ attention and keep them there. On the subject of keywords, you must continue to use the elements that will make them stand out.

 

Remember to place bold letters, links, quotes, images, videos, and presentations to make your content more enjoyable and useful. Make each piece of content a surprise for your readers.

 

Share content

 

Content is nothing if it just stays there. You have to move and promote it and spread it through each channel and platform in which you have a presence. Add educational value, and make your followers participate in it.

 

It’s not just about writing an article on your website and hoping people will be drawn to it just because. You must give them different elements to attract their attention and add something valuable. For example, using videos is an excellent strategy if you are talking about SEO tools for marketing newbies.

 

If you’ve already posted it, let time pass and pick it up again. Optimized web content has a great chance of ranking better in search engines than those that stay the same over time. You must also spread it on social media several times, but not one after the other.

 

You could perform A / B tests to get your content’s message across and know how your readers like their content. Many tools and platforms allow you to create this type of test easily. However, if you have a low budget, you can test the same content with 2 or 4 different texts for your chosen platforms and focus on distributing them little by little.

 

Links help you find things

 

Use links that lead to new content. This will help you improve your website’s traffic, lower its bounce rate, and position it in search engines.

 

You can carry out internal link-building strategies with your own website content.

 

Or, on the other hand, with external content written by the page administrator but on other platforms.

 

Both are excellent strategies to improve your web positioning and give followers valuable material to complement their reading. Besides, this also allows you to offer them the best information possible. 

 

Sort your content

 

Last but not least, organize your content. Creating materials, both written and visual, can be a long and difficult task that requires planning.

 

Planning your content must be done internally and externally. Each text must contain titles, h1 and h2, subtitles, Meta descriptions, and be well-thought-out.

 

Conversely, external content planning involves really thinking about what you’re going to write about.

 

Some people use calendar tools to know what they will talk about each day or each week.  This way, they avoid repeating the same content over and over again.

 

BluCactus Korea, your ally in Digital Marketing

 

BluCactus is an international marketing agency serving clients worldwide. Our specialty is creating web designs and optimizing for online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

 

BluCactus Korea will accompany you in every step of your brand’s creation, from branding your business to creating content. Our focus is on supporting you with the creation of your website or the administration of your social media accounts.

 

This online marketing agency, based in Seoul, KR, seeks to strengthen your brand image and take it to the next level. Don’t wait any longer to have the help of the best digital marketing specialists; contact us through our social media or website.

 

Subscribe to our weekly newsletter.