Corporate Identity Design Services

Corporate Identity Design Company

Present your brand with a unique and comprehensive visual concept. At BluCactus, we offer Corporate Identity Design Services. We focus on creating simple, memorable, and enduring brand images that show the biggest strengths of our clients’ businesses. In this way, we help you establish and strengthen your brand image while promoting your product or service.

Our top-notch team carefully determines the specific elements your corporate identity development needs to engage your target audience. These are features that both educate and move your customers. As a seasoned branding company, it’s our job to make your ideas come true. Hence, we engineer whatever concept you think better represents your brand into a striking and unique logo.

Despite the popular belief that “you can’t judge a book by its cover.” As buyers, we often do this whilst making purchases. Thus, BluCactus will make sure your brand’s “cover” is one to remember and irresistible to buy.

Corporate Identity Services

A corporate identity package conveys a unique and memorable image

A company’s corporate identity encompasses all of the visual elements of a company. For example, logo design or all corporate graphic design, which refers to the development of the communicational visual elements of a company. Fonts, colors, and corporate stationery are also part of a company’s corporate identity. Therefore, corporate identity ensures both external and internal communications of the company is consistent.

Through visual means, corporate identity conveys the intangible aspects of a company. For example, the philosophy of the organization, its mission, and its values. Effective corporate identity helps you reach your target audience.

BluCactus, Corporate Identity Agency

Now, more than ever, organizations must take proactive steps to create an eye-catching, modern, and attractive brand image. Our graphic design and marketing team aims to discover a corporate identity that communicates a distinctive and all-encompassing visual concept of your brand, one that leaves a striking impression on your audience. To achieve this goal, we will develop a corporate identity manual for your business to use, enabling you to establish a brand that instills trust and reliability in your customers.

What Is a Corporate Identity?

Corporate identity encompasses everything that contributes to how a company is perceived by its audience, including its image and personality. It involves creative decisions made by a corporation, such as the choice of words in a slogan, and the selection of colors and typography. A professional corporate identity design company specializes in crafting strong and attractive corporate identities that enable businesses to effectively connect with their target audiences.

The role of corporate identity is pivotal in determining the success of a company. It shapes the overall perception that prospective customers and potential clients have of a brand, its products, and services. Consequently, decisions as seemingly small as the color choice for a logo carry significant weight. Colors like black and blue evoke distinct emotions and meanings. Black signifies elegance, boldness, and sophistication, while blue conveys simplicity, freshness, and friendliness. Therefore, a logo designed in black will leave a different impression compared to one designed in blue.

Creative identity design aims to engage your audience

To enhance your business, it’s crucial to efficiently reach your target audience and establish an emotional bond with your customers. Therefore, the most effective approach to developing a corporate identity design is to consider the impression you intend to leave on your customers and how you aim to distinguish yourself from the competition.

What Is Corporate Identity for?

The concept that a corporate identity design reflects

A corporate identity extends far beyond a mere logo; it mirrors a company’s personality and its operational ethos. As a corporate identity design company, our mission is to encapsulate these aspects through a creative visual concept that leaves an indelible mark on your intended audience. While logo design is a component of corporate identity, the domain of corporate identity design encompasses a much broader spectrum. Here at BluCactus, a brand identity company, we provide an all-encompassing corporate identity package that encompasses all the visual elements essential for cultivating a flexible and impactful corporate identity.

Compelling corporate identity design: a strategy to succeed

A corporate identity design includes guidelines for the creation of a web page, brochures, and digital commercial catalogs. Means of communication that are part of a company’s marketing plan. Therefore, a good corporate identity manual is essential for the right performance of a brand. BluCactus’ corporate identity services focus on designing unique and eye-catching visual elements that represent your company’s personality. And, thus, allow you to captivate your customers and succeed in the market.

Brand Identity Design Services

What involves Corporate Identity Development?

The main aspect to consider is the image you want to project and the audience you want to reach. In this way, the corporate identity of a restaurant will not be conceived in the same way as the corporate identity of a clinic. Even though both businesses aim at conveying an image of commitment to high-quality service, the second one must cause a more serious impression than the first one.

Corporate Identity Agency

Corporate identity is the visual representation of a company or organization. This identity will depend on the image or visual concept that a branding agency will develop for the company. Simply put, corporate identity is a company’s cover letter. It’s the image that the company conveys to the world.

Corporate identity not only comprises a company’s logo or business card design. It also includes corporate stationery, typography, corporate colors, auxiliary graphic elements, website design, interior design, and corporate architecture.

Why are corporate identity design services important for a company?

Because a company without corporate identity goes unnoticed by customers or users. Many times, a company without corporate identity conveys a lack of seriousness and commitment towards its customers, which affects its reputation.

In this way, corporate identity is an added value for your business. A company with a corporate identity has intangible values. For example, a mission, vision, and philosophy. To represent these values, it’s necessary to add tangible aspects. For example, brand, typography, corporate colors, and complementary graphic elements to reinforce the brand, which give the company a stronger image.

Having a corporate identity will help your company in several ways

  • Be easily recognized and remembered by customers.
  • Build a positive reputation.
  • Promote your business (through advertising items such as pens, mousepads, pencils, decals, erasers, glasses, etc.).
  • Increase the scope of your brand thanks to engaging corporate identity design.
  • Visually differentiate yourself from the competition.

Corporate Identity Design Services

To design your corporate identity, designers research the background of your company to develop an attractive image. Their goal is to create a design that suits your company’s style, conveys its values, and captivates your target audience. Hence, a well-thought corporate identity is a strategic tool that allows you to achieve a competitive advantage. In this way, a stunning design can lead you to reach your business goals.

What Is a Corporate Identity Manual?

It is a document that CI branding agencies create and deliver along with the brand image design or redesign of a company. A corporate identity manual defines and collects the elements that are part of the visual identity of a brand.

Why Is a Corporate Identity Manual Important?

A corporate identity manual is a set of guidelines for corporate identity applications. In other words, instructions about how to use your corporate graphics to build a strong brand identity. The corporate identity design of your brand should never be left to chance in any context. Hence, every single detail of it must be adapted to a defined style. In this way, showing a coherent and consistent corporate identity you will be able to inspire trust, reliability, and professionalism in your audience.

What Does a Corporate Identity Manual Include?

At BluCactus, we use an extensive corporate identity manual with guidelines for all possible designs. It includes the following sections:

Logo and Logo Formats

Corporate Identity Design Services

The logo of your brand or company is a powerful marketing tool that communicates key information about your business. A corporate identity manual includes instructions on how to use it effectively.


Within the corporate identity development, graphic designers specify a series of font styles that better convey your company’s personality. And also indicate when it is more convenient to use them.

Corporate Colors

Your corporate identity design will have a color scheme that evokes the emotions you want to inspire in your target audience. Both main and complementary colors must be reflected in the manual along with their specific functionalities.

Graphic Line

When creating a brand, its graphic line must be defined. A graphic line corresponds to the layout guidelines for your communication materials, which contribute to building a positive reputation.


executed by your SEO Company

Icons are very useful to describe the functions and features of a website with an interactive approach. Besides, they help you explain the steps of processes and make them easier to understand for users.

Blucactus - Corporate Identity Design Services - Ken Schreck

Contact Us Today for Corporate Identity Design Services

BluCactus offers professional corporate identity design services that can help your business have a professional and unique visual identity. Contact us now and we will develop a powerful corporate identity for your brand or company.