Is email marketing dead?

Is Email Marketing Dead in Korea? There is a new debate in the world of digital marketing, and this one revolves around email marketing. For many, email marketing is dead due to the rise of new technology and the use of social media. While for others, it can be a great opportunity to position companies.

 

The truth is that this digital marketing tool is not dead and is far from dying. On the contrary, we can see how it strengthens over time. In fact, today, many brands still use it to carry out effective campaigns.

 

Because of this, today, we’ll show you why you can still use email marketing.

 

Email marketing is not dead yet.

 

These are some of the arguments that show that email marketing is not dead:

 

It has become the favorite channel of marketing experts.

 

Email marketing has become the preferred communication channel for marketers. It is a perfect medium for optimizing awareness, acquisition, conversion, and retention stages.

 

This is why companies interested in this channel look for email marketing professionals. After all, according to statistics, this is a highly valued skill within digital marketing.

 

A large percentage of companies carry out their campaigns through email marketing. This is due mainly to the income generated by this channel with sales.

 

Many business owners prefer this option to carry out their campaigns.

 

Even today, many people want to use email marketing because they trust its viability. It has become one of the safest options for business owners and consumers to stay connected.

 

Customers need information, and there’s nothing better than email marketing for this. In truth, many look forward to these campaigns from their favorite brands. This way, they can visit their local store or access their online store.

 

A recent study found that many shoppers in the United States tend to subscribe to store messaging lists to get the latest news. Other studies found that American mothers prefer to subscribe to emails if offered offers and promotions.

 

When it comes to marketing studies, Sherpa Marketing revealed fascinating data. In it, we can see that 72% of consumers prefer email marketing as a method of communication. Additionally, 61% of consumers prefer to receive messages via email weekly, while 28% prefer to receive them more frequently.

 

The data of email marketing exceeds that of email marketing.

 

We can’t deny the growth that social media marketing has had. So, even if today’s marketing efforts focus on social media, we must consider some details.

 

For example, non-paid publications (organic) on Facebook only reach 2% of their followers. So, in terms of sales, the rate of purchases from email marketing recipients (24%) is higher than the rate of purchases on social media (0.59%).

 

If we look at the conversion rate, email marketing is 16.05% higher than social media.

 

Offers better relevance to consumer engagement

 

For those who wonder if email marketing is dead, this is essential information that companies that want to gain more visibility should know. The commitment achieved through email marketing keeps growing, and it’s something that companies can use. This way, they can increase their annual deliveries, open rates, and CTR.

 

When looking for statistics related to email marketing, experts in the field see active growth in the number of subscribers. As a result, a significant number of people check their mail daily.

 

Today, marketers make the common mistake of assuming millennials only live on social media and don’t use email. Of course, we cannot deny millennials’ attention to social media. However, when communicating with companies, they prefer to use email.

 

Similarly, in email marketing, the conversion rate is usually higher than the conversion per person. This route provides a positive ROI. After all, for every $1 invested in email marketing, you can generate around $37 to $38 of income.

 

It’s a communication channel with a higher degree of personalization.

 

Advances in technology and access to big data are becoming more common every day. Today’s marketing specialists use it to create more specific communications. This is all while considering how email marketing allows us to send automated and 100% personalized messages.

 

If there is something you must know, people like to see their name in the message sent. We don’t say this just to say it. In fact, a study carried out by the Stanford Graduate School of Business revealed that the probability of opening rate increases by 20% when the recipient’s name is added to the subject line. This means higher chances of sales and fewer people unsubscribing.

 

 

BluCactus Korea, your ally in Digital Marketing

 

BluCactus is an international marketing agency serving clients worldwide. Our specialty is creating web designs and optimizing for online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

 

BluCactus Korea will accompany you in every step of your brand’s creation, from creating your business’s branding to creating content. Our focus is supporting you in creating your website or administering your social media accounts.

 

Based in Seoul, KR, this online marketing agency seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!

 

If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.