Tag Archive for: Email marketing

How to prevent your emails from going to the spam folder? As time goes by, email marketing has become very relevant to carry out advertising campaigns in Korea. In fact, many companies have opted for this marketing tool, obtaining great results. However, a big problem is that many of these emails are spam. Because of this, it’s essential to know how to prevent your emails from going to spam.

The truth is that doing an email marketing campaign takes time, especially if you want to perfect your newsletter. That’s why it’s so annoying when your emails end up in the spam folder. Therefore, you must know what you’re doing to end up there. In short, what’s in your emails makes them reach the spam folder.

What is spam, and what causes it?

Knowing what causes your emails to arrive in the spam box can go a long way in solving this problem. That’s why today we’ll show you some ideas to avoid falling into this spam folder. Thus, allowing you to achieve all your objectives by using this medium.

Now, if we talk about what spam means, we must first have to understand its meaning. When we mention the word “spam”, we mean those messages we get without asking for them. Many brands (and shady individuals) send these massively for advertising purposes.

The most common way to send this type of message is through email. Although they can also be present on social media and instant messaging services.

Similarly, we can refer to fraudulent emails by mentioning the word spam. In general, these types of malicious messages contain scams. Their goal is usually to obtain the recipient’s private information, such as their personal data, bank account password, etc.

Why are emails going to the spam folder?

Following on from the previous point, there are a few reasons your emails land directly in the spam folder.

Why are emails going to spam?

In the world of email marketing, this question is more common than you can imagine.

That’s why we must answer it before moving on.

So, let’s see the reasons why your emails may be arriving in the spam folder:

• Can’t get past spam filters. Some emails don’t manage to pass through the anti-spam filters created by the ISPs (Internet Service Providers). These filters are responsible for evaluating how high the quality of incoming emails is. They work as an algorithm made up of different elements to determine which messages can reach the inbox.
• Each ISP has its own restriction criteria. Which makes it difficult for emails to reach your inbox as each ISP has its own level of restriction. That’s why in some cases, an email can reach the inbox without any problem, while others can be illegal and will arrive in the spam folder.
• Certain email providers mark the email as illegal. This is very common, as many emails arrive in the spam folder without being spam. After all, many providers like Outlook, Yahoo, and Gmail mark them as spam. This is either because the IP has a bad reputation, there is little interaction from the recipients, or other factors.

What to do to prevent your emails from going to spam?

To carry out an email marketing campaign, you need to know how to prevent your emails from going to spam. Therefore, take note of all the tips that we will give below so that your emails pass the spam filters of the ISPs successfully:

Use an email address with your own domain

When using a generic email account like Gmail or another free provider, it’s common for your emails to be marked as spam. In other words, these types of accounts are convenient to use as personal mail and not for a company.

For example, imagine being contacted through a store with a generic email like “mystore@gmail.com”. To tell the truth, an email like this can seem very suspicious, especially for ISP filters. So, we recommend creating your own domain address to convey professionalism and confidence to all your subscribers.

Besides, with your own domain address, you will avoid falling into spam.

Have quality contact lists

Since this is a very useful advice post, we want to give you a very important one. For any reason, “NEVER” buy an email list, as this is considered illegal, and you would be attacking yourself.

Regardless of how useful your digital advertising may be, some people will often unsubscribe. They can also stop using their email, and your emails remain unopened, negatively affecting their deliverability.

That’s why you should focus on having quality contact lists. Forget the number and start removing inactive email addresses from your lists. This way, you can see your open rate grow and your emails land in your contacts’ inboxes.

Maintain your IP reputation

This point is very interesting if you want to know how to get emails to the inbox.

Using a shared IP is normal when you don’t have a large volume of shipments. And when this happens, certain controls must be in place to guarantee the reputation of the said IP addresses so that your emails reach your contacts’ inbox. For this, in a marketing agency, you will be able to find experts who know how to make an email not become Gmail spam. Thus, maintaining the reputation of your IP through the related programs.

In addition to a shared IP, dedicated IPs are also available. This IP needs good practices to achieve a good reputation and gain the trust of email providers.

One of our best recommendations using the double-opt-in (opt-in process). This way, you can be sure that your new subscribers are really interested in receiving your messages.

As good news, most email providers allow you to track your IP reputation, so you can catch any anomalies early. Therefore, tools like Talos Intelligence or Sender Score can greatly help.

Don’t use URL shorteners

URL shorteners are often widely used in marketing. However, they can have disadvantages in certain cases.

Shortened URLs for an email marketing campaign trigger many red flags because they’re used by spammers when they want to hide the real destination page of a link.

Besides, it’s important to note that this can also happen with the sending of emails made up of images only. This is a practice frequently used by spammers to hide information. That’s why the abuse of images will only make the message unreadable by ISPs and considered spam.

How to prevent your emails from going to spam?

Work to regain the interest of your contacts

This is a common reason your emails end up in the spam folder. In some cases, your readers won’t be interested in your content, and when that happens, they delete the emails without opening them or cruelly mark them as spam.

Of course, this is an action that discourages anyone, and you will surely wonder why this can happen. When a user doesn’t care about your emails, it may be because they aren’t being relevant, because the frequency of sending them isn’t the most appropriate, or because their language is very commercial.

Similarly, not including a link to unsubscribe can be another reason for this to happen. So, to prevent your emails from going to spam, give visibility to the link to unsubscribe. This can be of great help so that your subscribers don’t resort to the practice of spamming.

Be careful with misleading words

In the world of email marketing, there are words that you should avoid. This way, the email platform won’t mistake you for a spammer. Words like “lottery” or “urgent” are very striking because they encourage users to open deceptive emails that aren’t what they promise.

These types of emails are usually spam, and when this happens, unfortunately, it won’t exist for that user.

Do you want us to prevent your emails from going to spam?

These are often the elementary practices to know how to prevent my emails from going to spam. However, when hiring the services of a marketing agency, professionals in email marketing campaigns will use other tools so that this doesn’t happen at any time.

For example, at BluCactus, we prevent your messages from going to the spam tray in the following way:

• We validate email addresses from your database.
• Using the best authentication tools.
• We update your DNS settings. (DKIM, SPF, and DMARC)
• Managing and controlling your email reputation.
• We optimize the sending of emails.
• We guarantee the optimization of the HTML structure of the emails.

Through our service, we also manage all the statistics corresponding to an email marketing campaign for better performance. If you’re already tired of your emails getting into the spam folder, contact us, and we will gladly help you. You can also subscribe to our weekly newsletter. 

Top 5 email marketing tools. Versatility is one of the characteristics that most attracts companies that make the decision to carry out their campaigns through email marketing. And it is that this type of marketing works in large and small companies, and there are many tools to start. Therefore, in this post we will show you which are the 5 best tools you can use to get started in email marketing.

What is an email marketing tool?

Before going on to know the 5 best tools for an email marketing campaign, it is important to know what all those benefits are that they can provide. First of all, these types of tools allow you to target only those people who have shown interest in your brand, which will result in a good high conversion rate and more opportunities for your company.

In the same way, these are the advantages of email marketing:

They show action, reaction

Impulse purchases can be exploited through email marketing. This is because there aren’t many marketing platforms right now where customers can see an offer and make a purchase with just two clicks.

Thanks to email marketing you can add a call to action and a direct link to the payment page in your newsletters, and as a result, your sales rates will increase.

They offer personalization and segmentation

Through email marketing, messages can be personalized by adding the customer’s name, company logo and other relevant information. Likewise, you can segment your contact list so that they only receive messages of interest, so that the commitment to your brand is greater.

They are easy to use

The use of an email marketing tool does not require a team of experts to manage its functionalities properly. The advantage is that there are many templates and other options that you can find on this platform to make successful campaigns very easy.

They have task automation

Thanks to this option, you can activate the sending of emails to clients, based on an action carried out on your website. This way, you can send a welcome email the moment a user signs up, or a discount when you realize a user has abandoned the shopping cart.

They are measurable

This is a very important advantage of email marketing, and through them you can easily see where you are failing to improve campaigns. Most email software offers the option to track click-through rates, open rates, and conversion rates. In this way, any failure will be detected in time.

They allow you to see the scope

Until now there is no other marketing platform by which you can instantly send a message to thousands of people no matter where they are in the world. Similarly, despite the fact that social networks are a great communication channel to promote yourself to a global audience, the number of users who read your content is not known with certainty. Instead, through email marketing service if you can.

What is the best email marketing tool?

Surely you are wondering which is the best email marketing tool, and in this post, we will comment on 5 of them:

Mailchimp

This platform cannot fail to be mentioned in the first place as it is considered one of the best email marketing tools on the market. In fact, it is the best tool for those who are starting to use email marketing, although it can also be used by users who have more experience due to its advanced system.

Thanks to MailChimp, you can carry out three very important actions within email marketing:

• Create fully customized lists.
• Start targeted campaigns.
• Measure the results of each action.

Similarly, regardless of whether you have knowledge in design, you will have predefined templates to create attractive and eye-catching emails. This tool has a drag-and-drop system; that is, you only have to drag and drop to carry out the design of emails.

Design is usually the most worrying part of creating emails since not everyone is an expert in programming. Therefore, this tool is very useful because it has many templates, and thanks to the editing tools, you can feel like a professional.

Another important feature is its integration. If you have an e-commerce site, this platform can be integrated with Magento, Woo Commerce, and Shopity. It can also be integrated with Google Analytics for the complete management of a campaign.

As for its free email marketing version, it allows you to send up to 12,000 messages per month, and to 2,000 contacts. Therefore, if your database has less than 2,000 emails, this tool will be the most convenient to immerse yourself in the world of email marketing.

Mailify

If you are looking for a tool that is easy to use, this email marketing tool may be your savior. And it is that in addition to being able to send emails, you can send many SMS and carry out an automated emailing sequence in a matter of minutes.

In the same way, Mailify has one of the best advantages of this type of tool, and it is its very modern graphic editor, “Email Builder.” It also has a wide demo of templates that can be customized to facilitate the efficient creation of multi-channel campaigns.

Additionally, these are other options that may be important in this tool:

• It has 67 customizable responsive templates.
• It allows the management of contacts, blacklists, and the correction of emails.
• Its graphic editor has a drag-and-drop system, allowing you to design a newsletter quickly.
• It brings together more than 1,000 royalty-free images, “Getty images”.
• You have the option to create automatic multi-channel campaigns: welcome message, update message, and birthday message.
• This tool has many options, allowing you to configure automatic responses, monitor campaigns in real-time, and design landing pages and custom forms.
• Its technical support is available in Spanish, English, French, German and Portuguese.

Activecampaign

ActiveCampaign is a very effective paid tool. It focuses on creating 100% efficient marketing automation flows and is considered one of the most powerful tools in email marketing. Large companies often use it to carry out successful campaigns.

This tool has a complete email editor, allowing users to manage their contacts through a CRM integrated into the platform to create communication flows. Likewise, this will work based on the actions of the contacts to whom emails have been sent or through its website.

Similarly, it is worth noting that Active Campaign is a difficult tool to use. Although it has many functionalities, it is important to understand how each one can be used. Therefore, if you are new to email marketing, taking a course to understand this tool will not hurt.

The good thing about this tool is its many options; once you know how to use them, you can powerfully activate your campaign. Here, we will explain everything you can do through this platform:

• Do contact segmentation with labels for Shipping emails to the email segments with one or more of them.
• Create contact lists and then send each email marketing campaign you want to launch to one or more.
• Send email marketing campaigns according to the behavior of users who have previously opened other emails.
• Automate all functions in an orderly flow. This way, the user who will receive the mail or not can be assigned a label, added to a list, or sent an email.
• You can track email contacts based on their visits to your website or social media.

Another very interesting feature of this tool is that it can be integrated with other digital tools, such as Dropbox, Shopify, Unbounce, Paypal, and many more.

easy mailing

This tool is considered one of the newest, considering it was released in 2020. Easymailing has stood out, unlike others, for its ease of use and support in Spanish. However, it is important to know that this tool is especially aimed at SMEs, freelancers, and communication agencies.

On the other hand, it has advanced segmentations and an editor with a wide variety of templates. In addition, the free version allows you to have up to 250 subscribers and send 2,000 emails per month. With the paid option, email marketing plans vary in price, and shipments are limited.

At the same time, the Easymailing team offers the advantage of accompanying its clients through its support, which works through different channels such as email, telephone, and chat. 

So that you know a little more about this tool, we will mention other of its functions: 

• Creation of custom forms. 
• Geolocation.
• Subscriber management. 
• Delivery tracking. 
• Import of contacts. 
• GDPR compliance. 

Another of its interesting features is campaign analysis, which allows companies to continuously monitor email bounce rates, real-time conversion tracking, opening rates, and clicks. 

Optin Monster

Companies that use email marketing want to create an efficient campaign. For this, it is important to have the highest-quality contacts, and this tool is considered one of the best for finding them. Why? because through Optin Monster, you can optimize your email campaign by using custom forms.

Also, these custom forms work automatically and jump on your web page, if a user performs a specific action such as scrolling down to read the content, leaving the page, etc.

However, you cannot ignore the fact that this tool is relevant to finding new contacts who are interested in your website’s content. Content can include blog articles, products, or services.

• Optin Monster also allows you to perform the following actions: 
• Perform a large number of A/B tests.
• Create pop-ups in order to grab the attention of visitors. 
• Segment all contact lists. 
• Use an analysis tool integrated in the same platform. 

This tool is paid, and its plans offer basic options to the most complex, so you can create your own forms and perform other custom actions. 

Did you like this post?

An email marketing tool becomes a great option for atomizing and evaluating your emails.

Best of all, you will find free or paid email marketing tools, and you can select the one that suits your company’s needs.

Likewise, at BluCactus Korea we create email marketing campaigns to help brands obtain good results.

If your business needs our help, contact us, and we will gladly assist you. If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

You must avoid the top 10 email marketing errors in South Korea at all costs. We want to start this post by referring to the latest statistics on email marketing in 2024.

According to a study by marketing experts, approximately 4,000 million people worldwide use email. You should consider creating an email marketing campaign if you have a brand. This way, you can obtain significant advantages and directly reach your target audience.

However, you must know the most common email marketing errors when using this tool. By doing this, you will avoid making them when sending an email.

What are the ten most common mistakes to avoid in email marketing?

You must avoid These ten common email marketing mistakes at all costs. Once you see and identify them, you must know how to avoid them:

• Poor quality database.

This is more common than it seems. There are still many brands that buy databases. As a result, you may have already received a commercial email from a brand you’ve never heard of. When this happens, there is a business managing a poor-quality database of poor quality.

To avoid this, your database must have the following elements:

• Explicit data.

This is the information willingly provided by the user. In this case, the user filled out a form with their primary data such as name, surname, email, telephone, etc.

• Implicit data, Email marketing errors.

This would be the information extracted according to the type of material they downloaded, the emails they clicked on, the pages they visited on your website, etc.

Once you have your database full of limited user information, you must figure out how to find what you need. For this, your forms must adapt to the type of data your business needs to meet its objectives.

So, suppose your brand needs B2B clients. In this case, you should add a field where you can ask the number of employees in the company where they work.

Once you have a well-structured database, you must clean it occasionally to keep it relevant. This will help you determine which users are still involved with your brand.

• Errors in personalization and segmentation, Email marketing errors.

This is one of the most common mistakes in email marketing. Most brands find sending the same email to the entire database easier. The truth is that this is a bad idea. All it will achieve is poor interaction. That’s why we’ll tell you what you can do to prevent this.

Working on the personalization and segmentation of your emails will make your content valuable and adjust to the interests of each person who will receive the message:

• Personalization.

When discussing personalizing, we don’t mean saying hello or putting the user’s name in their emails. This goes further and is related to segmentation. For example, within the most common personalization criteria, we can see the contact’s name, previous interactions with emails, and previous purchases.

• Segmentation.

Having a database with the correct categories and a sending history will make sending relevant emails easier, as you can adapt them to different groups of contacts.

For example, if you want to promote a product for a sector or provide more information to your potential customers, go directly to them. This way, you can add more value by sending your message. 

• Ill-advised planning.

As experts in digital marketing, we can tell you that improvising in marketing has many disadvantages. Although 99% of brands want users to hire their services and increase sales, not all emails have to focus on this matter.

The goal is for the user to feel interested in opening and reading their emails. Then, what should you do? Find the best way to add value to your recipients through email marketing campaigns.

Focus on having a generic strategy in the automated flows and the sent emails. Similarly, you must first define your audience to have an excellent approach to determine what type of users you plan to target. In this sense, you must know their purchasing process and what kind of messages you can send them.

• Unattractive emails, Email marketing errors.

Once your email is in the inbox, what happens next? If the recipient doesn’t open the mail, it doesn’t matter if it’s flashy or truly disastrous.

In reality, thousands of emails are sent daily, so you will have limited time to convince the recipient and achieve relevance in their inbox.

Therefore, for opening rates to have a direct influence, it is vital to take into account the following elements:

• Sender.

Do not use an interpersonal email address such as “no-reply,” as open rates will benefit more if the sender is familiar with the recipient.

• Preview text.

We can see this text under the subject before opening the mail. Whether it’s through an HTML code or defined directly from an email marketing platform, those first lines of the preview will be essential to attract the user’s attention and know what they will find once they open the email.

• Business.

The optimal size for the subject should be no more than 41 or 50 characters. This ensures that it will look complete on both desktop and mobile devices.

• Shipping time.

There is neither the exact time nor the particular day to send an email. This will depend on your target audience as B2B or B2C, country, sector, etc.

• Expectations.

Before sending an email, ask yourself the users’ expectations when receiving your emails. When downloading material as a guide, we must wait for an email to arrive automatically to deliver the download. In this way, the emails have high openings. Still, this level of interaction isn’t always the same. After all, we don’t know if recipients want to be contacted or will see this as an intrusion.

• Bad anti-spam practices.

Even if you have a quality database and prior permission to address your contacts, some practices can cause your emails to end up in their spam folders.

How-to do-good practices to avoid falling into the spam folder?

• Make sure bounce rates aren’t too high.
• Avoid using words that can trigger anti-spam filters, such as discount, free, urgent, offer, etc.
• Activate the SPF and DKIM protocols to be able to authenticate.
• Do not abuse suspicious links and URL shorteners.
• Avoid excessive use of images.

These details are essential even if it doesn’t seem like it. Your domain’s reputation is maintained, and you don’t end up on the blacklist, and your messages are led to the spam folder.

• Incorrect email design and structure, Email marketing errors.

Many details must be taken care of when sending an email, including their design and structure. Ideally, your emails can be viewed optimally on any device or screen, and for this, we will give you some essential tips:

• Check your email’s mobile version to ensure it will look good on small screens.
• Since many clients can’t load images by default, make sure the mail makes sense even if the pictures can’t be seen.
• Look for a consistent style with your brand in terms of colors, typography, icons, images, etc.
• Follow the AIDA methods that guide the recipient through the four stages of reading the mail: attention, interest, desire, and action.
• Do not abuse the textual content since the idea is that contacts can quickly scan the information and interpret the content. Therefore, add bullets, bold, etc.
• Remember to provide the web version so that recipients can view the email from a browser.

• Shipment may be a few emails.

This question is common to avoid email marketing mistakes since all brand owners want to know the ideal email frequency.

No one solution works for all niches and all types of customers. Suppose we are guided by the trends and studies carried out by digital marketing specialists.

In that case, it is recommended that you send your contacts 3 to 5 emails per week.

However, before sending emails, you must consider your brand and your type of audience to make the right decision.

• Emails not optimized for conversion, Email marketing errors.

Suppose the planning for your email marketing campaign has been correct. In that case, your emails are expected to have clear and measurable objectives. Besides, it would be best to clarify the next step to your recipients. For this, you can include a call to action; in this case, it could be an image, a link, or a button in a visible area so that users can quickly access it.

Now, you need to think about where you will send users to after clicking the call in the call to action. The best recommendation is that they reach a landing page that works as a good conversion point and helps you meet the objective of your email.

• Campaign settings bugs.

Any marketing strategy needs these three elements:

• Measurement
• Comparison
• Settings

Likewise, email marketing also needs this loop so that you can calculate your strategy’s ROI. For this, you can choose a considerable and manageable number of metrics to observe how the evolution of the different campaigns is going.

What do we usually measure? These would be the eight most used metrics in marketing:

1. Openings.
2. Clicks.
3. Low.
4. Clicks on openings or CTOR.
5. Bounce rate.
6. Conversions.
7. Deliverability.
8. Database volume and growth.

Once we get this data, we look at these numbers to see if their results are positive. Everything will depend on the countries and sectors to determine what is being done well or poorly.

Similarly, to be aware of your brand reach, run A/B tests and test with different send times, subject lines, calls to action, colors, etc.

• Mishandling of technology, Email marketing errors.

Today, creating an effective email marketing campaign is difficult without the right technology. Because of this, we recommend hiring a platform for automating email marketing actions. Thanks to this platform, you can also get information related to your contacts’ behavior with your brand, which can then be integrated into your database.

Besides, you don’t have an excuse to use technology. Many tools are available for handling it, all with different difficulty levels and additional adjustable costs depending on the company’s size.

Blucactus Korea, your ally in Digital Marketing

Blucactus is an international marketing agency serving clients worldwide. Our specialty is creating web designs and optimizing for online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

Blucactus Korea will accompany you in every step of your brand’s creation, from creating your business’s branding to creating content. Our focus is supporting you in making your website or administering your social media accounts.

Based in Seoul, KR, this online marketing agency seeks to strengthen your brand image and take it to the next level. Don’t wait any longer to get the help of the best digital marketing specialists. Contact us now through our social media or website!

If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter.

Is Email Marketing Dead in Korea? There is a new debate in the world of digital marketing, and this one revolves around email marketing. For many, email marketing is dead due to the rise of new technology and the use of social media. While for others, it can be a great opportunity to position companies.

The truth is that this digital marketing tool is not dead and is far from dying. On the contrary, we can see how it strengthens over time. In fact, today, many brands still use it to carry out effective campaigns.

Because of this, today, we’ll show you why you can still use email marketing.

Email marketing is not dead yet.

These are some of the arguments that show that email marketing is not dead:

It has become the favorite channel of marketing experts.

Email marketing has become the preferred communication channel for marketers. It is a perfect medium for optimizing awareness, acquisition, conversion, and retention stages.

This is why companies interested in this channel look for email marketing professionals. After all, according to statistics, this is a highly valued skill within digital marketing.

A large percentage of companies carry out their campaigns through email marketing. This is due mainly to the income generated by this channel with sales.

Many business owners prefer this option to carry out their campaigns.

Even today, many people want to use email marketing because they trust its viability. It has become one of the safest options for business owners and consumers to stay connected.

Customers need information, and there’s nothing better than email marketing for this. In truth, many look forward to these campaigns from their favorite brands. This way, they can visit their local store or access their online store.

A recent study found that many shoppers in the United States tend to subscribe to store messaging lists to get the latest news. Other studies found that American mothers prefer to subscribe to emails if offered offers and promotions.

When it comes to marketing studies, Sherpa Marketing revealed fascinating data. In it, we can see that 72% of consumers prefer email marketing as a method of communication. Additionally, 61% of consumers prefer to receive messages via email weekly, while 28% prefer to receive them more frequently.

The data of email marketing exceeds that of email marketing.

We can’t deny the growth that social media marketing has had. So, even if today’s marketing efforts focus on social media, we must consider some details.

For example, non-paid publications (organic) on Facebook only reach 2% of their followers. So, in terms of sales, the rate of purchases from email marketing recipients (24%) is higher than the rate of purchases on social media (0.59%).

If we look at the conversion rate, email marketing is 16.05% higher than social media.

Offers better relevance to consumer engagement

For those who wonder if email marketing is dead, this is essential information that companies that want to gain more visibility should know. The commitment achieved through email marketing keeps growing, and it’s something that companies can use. This way, they can increase their annual deliveries, open rates, and CTR.

When looking for statistics related to email marketing, experts in the field see active growth in the number of subscribers. As a result, a significant number of people check their mail daily.

Today, marketers make the common mistake of assuming millennials only live on social media and don’t use email. Of course, we cannot deny millennials’ attention to social media. However, when communicating with companies, they prefer to use email.

Similarly, in email marketing, the conversion rate is usually higher than the conversion per person. This route provides a positive ROI. After all, for every $1 invested in email marketing, you can generate around $37 to $38 of income.

It’s a communication channel with a higher degree of personalization.

Advances in technology and access to big data are becoming more common every day. Today’s marketing specialists use it to create more specific communications. This is all while considering how email marketing allows us to send automated and 100% personalized messages.

If there is something you must know, people like to see their name in the message sent. We don’t say this just to say it. In fact, a study carried out by the Stanford Graduate School of Business revealed that the probability of opening rate increases by 20% when the recipient’s name is added to the subject line. This means higher chances of sales and fewer people unsubscribing.

BluCactus Korea, your ally in Digital Marketing

BluCactus is an international marketing agency serving clients worldwide. Our specialty is creating web designs and optimizing for online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

BluCactus Korea will accompany you in every step of your brand’s creation, from creating your business’s branding to creating content. Our focus is supporting you in creating your website or administering your social media accounts.

Based in Seoul, KR, this online marketing agency seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!

If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

Banner advertising vs. email marketing in Korea: In the world of digital marketing, there are many options and strategies that we can apply as a growth plan to achieve goals. Companies dedicated to this field face a great challenge: capturing people’s attention.

This is the common denominator. Because as long as you get the attention of a specific person or group, you will come to see other objectives. Such as making this target individual well, subscribing to a page or mailing list, and starting following an account on social media and blogs, among others.

Thus, in this same line, attention is necessary, and we are presented with two marketing options. Capturing the user’s interest can become a challenging objective.

We refer to advertising through the introduction of banners and through email marketing. In both, there is no direct interaction with the public. So, the control that can be exercised over the situation is more dispersed and to a lesser degree.

Therefore, today, let’s learn about each one in particular and determine which is the best option when applying a digital marketing strategy for your company.

What is a banner?

Let’s start by defining the figure of the banner, which refers to a segment used in digital advertising, containing texts, images, sounds, and other elements of an interactive nature and whose use is launched within web pages and highlight a brand, name of the company, product, event or any particular campaign that has been designed and that offers the possibility of reaching the page of what is promoted by clicking on the image shown.

To explain this type of advertising, the banner is the equivalent of a street billboard, whose space is arranged to display certain content, but with the difference that it is found on the Internet, through which we can go to another site in a matter of seconds.

These spaces have specific measures to adapt to the client’s needs and represent an opportunity for a brand to stand out from all the other advertisements and capture the Internet user’s attention.

They are very common elements. They have a presence on practically all web pages that are interested in obtaining advertising revenue, especially when these pages represent a high percentage of daily visits since they are the perfect place to achieve visibility.

Benefits and advantages of a banner

Among its benefits, we´d like to highlight the following:

• They are easy-to-view ads.
• They offer different dimensions and design models for different needs.
• These can be integrated into web pages, mobile versions, and other apps.
• To request a banner on an external site, this option has very affordable cost rates.
• Its range coverage is wide.
• It is possible to calculate the return on investment previously.

Non-luminous side of the banner

The presence of the banner is already a reality, and we know that you have to deal with it when entering a web page, whatever its type. Due to its effectiveness and scope, more and more pages introduce this type of advertising. So, it will not decrease over time; on the contrary, it will increase.

However, many Internet users perceive this type of advertising as intrusive and annoying. It appears in the middle of a page that is being browsed, interrupting the reading or content found there and even breaking the harmony of that page’s design.

How often have we not been concentrating on reading an article and suddenly come across an ad that comes to interrupt the moment? Given this, many people are also prone to apply an advertising blocker, whether free or even paid, to eliminate these ads and the cookies they generate.

Many others, on the contrary, religiously mark the x to close the ad. Hence, it stops appearing and has a complete vision of the page and its content without interruptions or unnecessary jumps.

While another group ignores it and continues browsing without paying much attention to this matter.

Now, to speak with figures in hand, according to a survey by Hootsuite, approximately 42% of people said they used an ad blocker this year. This leaves us with a clear trend in the face of such a number of user preferences not wanting to run into this type of advertising when browsing. Because people find it annoying and invasive. Leaving us with a bittersweet taste regarding the effectiveness of applying this type of digital marketing strategy. Since although the banner is accessible in terms of costs, offers resounding visibility, and comes with various options for the advertiser, to the extent that the user rejects it, it will not be effective. And will end up being a useless campaign. Because it does not reach the final objective. Which is that the Internet user proceeds to visit another site through the banner.

Email Marketing

Email marketing is a campaign you carry out through an email containing material or content about a product, service, or brand.

It exists for advertising purposes for a list of contacts that are customers and potential new customers.

You can develop it in text or HTML format and contain information, promotions, and news, among others. Its purpose is to capture the customer’s attention to continue building loyalty with the individual or to engage with new friends.

Advantages of Email Marketing

Email marketing is an efficient way of relating to established contacts, clients, and those we want to attract. It can offer valuable information and content and include elements that lead the person to want to learn more about that information. An example could be a limited promotion from a cable television company of premium channels for a special price or a contest for customers who are up to date with their payments, among others.

In addition, in the case of email marketing, there is the possibility of leaving the information for later. We can save the mail to see later when we have more time available without the pressure of losing the information or passing an advertisement. This represents an advantage since it implies that the information received is valuable for the receiver.

Another advantage is that it represents direct communication between the company and the client or recipient of the information. You sent it without intermediaries, thus effectively promoting and disseminating information.

Reinforce your brand image and position yourself in the Korean market

It is also possible to measure the return on investment and thus concretely measure the profitability.

This strategy can bring benefits through the number of emails sent to the open newsletters, their views and readings, the number of clicks on the newsletters, the number of rebounds, and low subscribers, among others.

It implies saving money and resources since compared to big ones, it is a cheaper type of campaign.

The necessary requirement is to have a mass mailing provider.

And a good newsletter design that is attractive to the capturer of information.

The most appropriate marketing strategy will be the one that works for you, your company, and your goals.

Although everything has its advantages and disadvantages, each brand is a world with different needs and diverse customers.

So, what works for a food company will not work the same for a cell phone company. Therefore, lean towards the one that gives you visible, measurable, and adjustable results for successful campaigns.

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