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Reasons To Animate Your Fashion Content. The fashion industry is alive and thriving. The 2023 Paris Fashion Week show brimmed with dynamic models that used their movements to tell the stories of some of the most brilliant designs. For example, Dominique Jackson dominated the runway at the Mugler Haute Couture show and left an imprint on social media. 

 

How does one effectively market such fabulousness?

 

Clearly, the fashion trend of the year is all about being bold and daring. This means that fashion marketers must also be bold and daring.

 

Therefore, when thinking about your fashion marketing strategy for 2023, consider the following: 

 

What are the benefits of animated content? 

 

BluCactus - Animate Your Fashion ContentMarketing is a competitive industry. It requires staying up to date on technology and trends, as well as having the willingness to learn new styles of communication. 

 

Online users tend to block any form of advertising so it’s important to capture their attention swiftly, and using animation can help you do that by engaging your customer base across multiple channels and adding an extra flare to the typical text email campaigns, ads, and social media postings. 

 

This essential digital tool offers options ranging from animated gifs to animated reels. You can create short stories for Instagram and Facebook, or 1-min animated videos for TikTok

 

Want to enhance your logo?

 

Use animation to highlight the meaning behind your symbol. 

 

With animation software you can create fantastic backgrounds and scenarios that are not accessible in real life, thus providing total freedom in the creation and execution of your work. And it is less expensive than recording live actors in real locations.

 

Want to make quick edits and tweaks to your campaign?

 

No problem. With animated content, you can edit and adjust your message as often as you’d like. 

 

Why is animated content important? 

 

BluCactus - ideas for your brandViewers seek quick, attention-grabbing content that is relevant to their needs. Animation provides that with an instant burst of data delivered in a fun and engaging manner. 

 

In fact, a research study found that people spent roughly half of their waking hours thinking about something other than what they were doing.

 

This means that the wandering mind coupled with the short attention span of a busy society requires marketers to think both inside and outside of the box when creating memorable content.  

 

 

Why is animation important in branding?

 

BluCactus - Animate Your Fashion ContentReasons To Animate Your Fashion Content. By incorporating animation into your branding strategy, you will be able to capture your audience’s attention and boost recognition, while showing your brand’s creativity, and willingness to connect with them. 

 

Animated campaigns shine a light on the personality of a company. It highlights a brand’s passion, humor, and level of imagination. 

 

Consequently, conversion rates are higher for animated content than the usual ads circulating online.  In one report, 87% of marketers claimed that using animations increased traffic to their websites. 

 

Furthermore, companies that market brands utilizing fun and exciting new tech gain what we call BFL sustainability. 

 

Brand awareness →Familiarity →Loyalty

 

If your animation should go viral, achieving BFL increases tenfold. 

 

How does animation attract an audience?

 

BluCactus - ideas for your brandMost people prefer visual over text and action over static advertising. A story, movement, and visual relatability all elicit an emotional response and engagement from your audience. 

 

And, if your target market includes Generation Z and Alpha, animated content is a sure way to grab their attention and garner engagement with actions such as likes, shares, and comments. 

 

In addition, when creating explainer videos or showing statistics, animating such content can increase participation from your audience as well as leave a lasting impression. 

 

Is your mind buzzing with interesting and exciting ideas yet? 

 

We hope that by the end of this article, you have found a new level of motivation. If you need further guidance, BluCactus marketing is here to assist you in bringing your ideas to life.

 

Need more reasons to animate your fashion content? 

 

BluCactus - Animate Your Fashion ContentOkay, 

 

1. Fashion must no longer stay hidden between the pages of magazines. Fashion content should be as creative as the clothing designs and as captivating as the fashion icons who wear them.

 

   Bring that design to life! 

 

2. Expand your target market by creating alluring animated fashion campaigns that entice viewers to know more about your brand

 

3. Give consumers control of the content. Imagine it, an animated version of the customer walking down the runway during Fashion Week wearing the design of their choice. 

 

The possibilities are endless as software programs and AI become more advanced and accessible. 

 

Are animation programs expensive?

 

BluCactus - ideas for your brandReasons To Animate Your Fashion Content. Creating animated video content does not have to be an expensive venture. There are free animation programs online that you can choose from as well as some with a low monthly fee.  

 

Here are a few to start with:

 

  1. Animaker- provides free and paid options. Good for beginners. You can create animations, infographics, 2D, whiteboard, and typography. Add background audio, and sound effects, create echoes, and use voice overs in your campaigns. 
  2. Renderforest – an online video, animation, logo, and website maker with 50,000 graphics to choose from, and mobile-friendly templates. 
  3. Toontastic 3D- is only available on mobile but is an excellent program for beginners wanting to get their feet wet in the world of animation.  It also works offline so you can create while on the go.

 

BluCactus - Animate Your Fashion ContentNote that most programs offer a tutorial to help you get started. 

 

Once you have decided on a program, incorporate the following techniques: 

 

  1. Personalize your video by uploading original content.
  2. Customize the video templates to echo your brand style and voice.
  3. Apply transitions and other effects.
  4. Add trending audio along with the animation.

 

In closing, it is time that fashion enthusiasts receive modern-day advertising that reflects the brands they cherish using animation because, for web consumers, animation equates to high-quality marketing.  

 

Ken Schreck BluCactus +1 469 206 5510Not every business has jumped on the animation train, but it is growing in popularity with 55% of video marketers creating animated videos in 2022, according to Wyzowl.

 

As a result, you absolutely must include this tactic in your arsenal of digital marketing tools.

 

Feel free to contact our professional marketing team if you need further assistance with your fashion marketing strategy and incorporating animation into your campaigns

 

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What is Victoria’s Secret Marketing Strategy? Victoria’s Secret is one of the world’s largest women’s clothing companies. There can be many, but one of the most apparent reasons is its marketing strategy. The fact is that marketing has become a crucial element for any business model, especially connected to the digital world.

 

But not only that, but marketing is a skill today necessary for any company. Therefore, it is likely that Victoria’s Secret marketing strategy can serve as an inspiration for you as a business owner in Korea.

 

Let’s see how the Victoria’s Secret brand has evolved and become a leading brand today.

 

Victoria’s Secret as a Company

 

Blucactus Korea - underwear model - victoria secret marketing strategyVictoria’s Secret is a company headquartered in the United States, and its beginning was thanks to Roy Raymond in 1977 in San Francisco.

 

Today it is the most popular lingerie retailer in the world, operating through franchises in Europe, Asia Pacific, Canada, and the United Kingdom. Notably, this company has inspired local brands as they are considered pioneers in the lingerie industry.

 

Today, the brand has more than 1,000 stores in the United States alone. Additionally, it controls a third of the world’s lingerie market. For example, the Pink brand is a lingerie brand for ladies and is the main product line of this company.

 

Victoria’s Secret Marketing Strategy

 

Blucactus Korea - underwear modelIt is worth noting that different marketing strategies have guided Victoria’s Secret for many years. Regarding its segmentation, targeting, and positioning, these are the elements that stand out the most:

 

Segmentation

 

  • As a business, it follows a B2B and B2C model.
  • It has many collections and accessories for men, women, and children.
  • Victoria’s Secret is a company that offers a variety of ethnic and western clothing. It also has various accessories such as clothing, sunglasses, bags, etc.
  • Its price range varies from mid-high to premium to fit the consumer’s budget.

 

Orientation

 

Blucactus Korea - underwear model - victoria secret marketing strategy

  • In general, their target group remains in an age range between 16 to 26 years and 20 to 40 years.
  • The company targets populations who want to wear fashionable clothes at the beginning of their university studies. Also, they aim at people who usually attend events and need new clothes at a high price range.

 

Positioning

 

  • It offers designer clothes.
  • Their collections cover different sizes and styles.
  • You know how to meet the emotional needs of your target audience.
  • Its position in the market allows it to satisfy the needs of the public by offering personalized services.

 

Victoria’s Secret Marketing Campaigns

 

Victoria’s Secret has been a very creative company when it comes to unleashing its campaigns, and these have been some of the most interesting:

 

Blucactus Korea - underwear modelEmail Marketing

 

Email marketing has become an exciting Victoria’s Secret marketing strategy. Furthermore, email marketing lets you preview your new collections to your email subscribers. However, your email marketing campaign has attracted more people to sign up for the newsletter, which translates into more sales.

 

Liquidations

 

What customer does not like liquidation? The company carries out two annual sales to prevent losing customers, including perfumes, cosmetics, lingerie, etc. Also, offer prices with tentative discounts of up to 50%, and weeks before the liquidations, they use their marketing strategy to the maximum through social networks.

 

Social Media Marketing

 

Blucactus Korea - underwear model - victoria secret marketing strategyVictoria’s Secret lives on social networks such as Facebook, Pinterest, YouTube, Twitter, and Instagram.

 

They have acquired a significant commitment to these communication channels, with Instagram being the social network with a substantial number of followers.

 

Its content is promotional, mainly to show the launch of its products.

 

The company’s objective is to use social media where more visual content is required.

 

Influencer Marketing

 

Blucactus Korea - underwear modelFor the year 1997, the brand launched a product called “Angel’s underwear,” marketed through a TV commercial in which supermodels participated.

 

The so-called “angels” have been the brand ambassadors and influencers for the brand.

 

They are the spokespersons for the brand by participating in fashion shows, talk shows, marketing campaigns, and much more.

 

Some angels who have become popular influencers are Rosie Huntington, Heidi Klum, and Kendall Jenner.

 

Content Marketing

 

Blucactus Korea - underwear modelFor its content marketing strategy, Victoria’s Secret has been active on social media. Notably, your sales are conversions from your social media posts and engagement with your content.

 

So, the brand does not want to share boring content with its audience, and for this, it publishes images and videos with unique models, incredible landscapes, catchy hashtags, and subtitles.

 

As a result, these types of content have effectively increased engagement with their target audience. Most social media platforms are about visual appeal, and brands need to understand this to get noticed and increase revenue.

 

Did You Like Victoria’s Secret’s Marketing Strategy?

 

Blucactus Korea - underwear modelVictoria’s Secret’s marketing strategy is effective. The company has used content and digital marketing to maintain communication with its target audience. The clothing industry is leading with methods like these. Do you think these strategies can be effective for your lingerie brand?

 

If you are a business owner and it has been challenging to reach potential clients, at BluCactus, we can help you. Our marketing and content creation experts will design personalized strategies that fit your business. In addition, we have different long-term service options for you to increase your sales and obtain a higher income. You can contact us right now to talk about your project and needs.

 

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What is Maybelline’s Marketing Strategy? Maybelline New York, LLC, is a registered trademark of L’Oreal USA, Inc. However, it is traded as Maybelline New York. This American manufacturer is dedicated to producing cosmetic and beauty products and was founded in 1915 by Thomas Lyle Williams in Chicago. Years later, it became the property of the French company L’Oréal, and it remains so to this day.

 

Currently, it is a leading global brand in the cosmetic industry. Notably, this is because it offers the highest quality products, and its marketing strategy can serve as inspiration in case you have a beauty brand in Korea.

 

What is Maybelline’s Target Market?

 

Blucactus Korea - professional modelsIt can be said that the Maybelline brand is one of the most popular in the world. However, its target market is led by women between 15 and 45 years of age.

 

Additionally, it includes women of all backgrounds, as it is a contemporary brand. In general, 16-year-old girls start using certain makeup products, so it is a specific age group that the brand has also served.

 

Furthermore, its makeup products reach different groups through different marketing strategies and focus on the needs of women of different ages. Also, their strategies are based on a very effective marketing mix that you should know.

 

Maybelline Marketing Mix

 

When we talk about the marketing mix, we refer to a business model focusing on marketing a product to generate more customers and higher sales. Therefore, this market combination is carried out to meet the objectives set by the company.

 

In the case of Maybelline, this is how they go about a 4 Ps marketing mix:

 

Product Strategy

 

Blucactus Korea - professional modelsMaybelline’s target market has been focused on those women who are makeup lovers and prefer this brand.

 

Being one of the largest beauty brands in the world, it offers a wide range of products for the face, eyes, nails, and lips.

 

Likewise, there are many makeup and cosmetic products so that each woman can choose her favorites.

 

Furthermore, this cosmetics giant knows how to interact in today’s competitive market. This is why they often launch new products to gain an edge over their competition.

 

Promotion Strategy

 

Blucactus Korea - professional modelsMaybelline makes use of traditional and digital media to promote its products.

 

These two types of advertising combined with marketing help the company increase its brand recognition among its target market.

 

Moreover, some of its digital content is generated by the user on platforms such as IGTV and YouTube.

 

In turn, traditional advertising focuses on traditional media: broadcast media, newspapers, and magazines.

 

Placement Strategy

 

Blucactus Korea - professional modelsCurrently, Maybelline is present in 129 countries.

 

Likewise, it has been present in different market segments, including electronic commerce, pharmacies, specialized channels, and traditional mass commerce.

 

Notably, during the Covid-19 confinement, it had a 47% increase in e-commerce sales.

 

 

 

Price Strategy

 

Blucactus Korea - professional models - maybelline's marketing strategyIt is important to note that this Maybelline marketing strategy has brought much success to the company.

 

Not only has Maybelline brought success for its products, but also for its performance.

 

Its strategy is based on standardized prices for all its products with demand.

 

As a result, Maybelline has seen remarkable growth and has kept its roots in providing value for all its consumers, not just those who can afford its products.

 

These are the Maybelline Brand Ambassadors

 

Blucactus Korea - professional models - maybelline's marketing strategyMaybelline’s marketing strategy has also included ambassadors. This way, it markets its products globally by signing essential ambassadors and celebrities. Also, among these celebrities stand out:

 

 

The brand made an important collaboration with Gigi Hadid to create a variety of products inspired by the type of makeup used by the model. Indeed, the launch of this collection called “Maybelline x Gigi Hadid” was a real success.

 

Major Maybelline Marketing Campaigns

 

Blucactus Korea - professional models - maybelline's marketing strategyMarketing and advertising campaigns are fundamental issues for Maybelline. They work for brand revitalization and awareness building. Also, to exalt brand loyalty, let’s look at 2 of the company’s most popular marketing and advertising campaigns:

 

  • Fit Me As I Am

 

This campaign encouraged people to make a change in their lives. It had the collaboration of celebrities since they are the ones who show the trends and values ​​of what is being talked about in the world. Moreover, this campaign was carried out with stars such as Aisha Ahmed and Jonita Gandhi, who shared their story by telling what their obstacles to fame were.

 

  • #SoBoldSoColossal

 

The objective of this campaign was to publicize its new range of eye makeup. Specifically, it was the launch of “Colossal Eye Makeup.” The brand created a range of bold, waterproof shades to meet the needs of its target market.

 

What Do You Think of Maybelline’s Marketing Strategy?

 

Blucactus Korea - professional models - Maybelline's Marketing StrategyMaybelline’s marketing strategy has been very effective. Above all, its relationship rate with the consumer has been very high, which has allowed it to be one step ahead of the competition.

 

If you have a beauty brand and have been inspired by Maybelline’s marketing, at BluCactus, we can design the strategy you need as a business owner. Our team comprises content creators, SEO specialists, and marketing experts to increase your brand’s visibility and sales. You can contact us right now to talk about your project.

 

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What is Calvin Klein’s Marketing Strategy? Although Calvin Klein first became famous for its underwear line, the company now makes even more apparel — such as perfumes and undergarments for women — that has caught the attention of its target audience. There is no doubt that this brand knows how to become popular — and its marketing strategy has everything to do with it.

 

blucactus - calvin klein model - fashion brandIts action plan has allowed this fashion brand to position itself with quality products in various parts of the world.

 

They also have a team of professionals in the marketing area that helps Calvin Klein maintain differentiation from the competition.

 

Do you have a fashion business in the United States?

 

Calvin Klein’s marketing strategy can serve as inspiration to make yourself known, reach your potential customers, and increase sales.

 

Who is Calvin Klein’s Target Audience?

 

Calvin Klein customers are primarily the younger generation — particularly men and women between the ages of 15 and 40. However, anyone with a high income may be interested in fashion and brand trends.

 

Calvin Klein Marketing Strategy

 

To understand Calvin Klein’s marketing strategy, here is a breakdown of what its marketing mix consists of:

 

Product Strategy

 

Blucactus Korea - calvin klein model - fashion brandAs you might expect, Calvin Klein is a leading brand in the world of fashion. It sells clothing and accessories that meet the needs of its premium customers worldwide.

The brand has a wide range of products in its portfolio, including:

 

  • Sportswear
  • Denim Clothes
  • Fragrances
  • Home Products
  • Accessories
  • Cosmetics

 

Price Strategy

 

Blucactus Korea - calvin klein model - fashion brandIn general, Calvin Klein manages high prices in its marketing strategy because it targets middle-class and upper-class people. For example, their clothing and accessories designed in the black label category are priced higher than products in the white label category.

 

Direct competition from Calvin Klein, such as Hugo Boss, Giorgio Armani, and Ralph Lauren, also set high prices. However, Calvin Klein tries to keep costs lower than its competitors to gain market share.

 

Additionally, its pricing strategy has captured its customers’ attention so the brand gains significant popularity. Calvin Klein competes with market players by lowering its prices and reducing costs to obtain higher profits.

 

Thanks to these competitive prices, customers become attached to the Calvin Klein brand and become loyal customers. What does Calvin Klein do to maintain its pricing strategy? Products available to sell online often have sales. It also allows its customers to purchase old-stock products at reduced prices, leading to higher sales volumes.

 

Distribution Strategy

 

Blucactus Korea - calvin klein models - fashion brand - calvin klein marketingAs we have already mentioned throughout the post, Calvin Klein is a brand with a global presence. His first store got established in Dallas, where customers could buy clothes, cosmetics, home linens, fragrances, etc. Today, their flagship store is on Madison Ave, New York. Independent stores, department stores and high-end stores also sell their products.

 

In addition to having a solid presence in the United States, the brand has a presence in more than 21 countries. Depending on the location, some brand products have become more popular than others. For example, in Asia, Calvin Klein is focused on selling fragrances and other products that get adjusted to the income level of the citizens of that continent.

 

Calvin Klein maintains its presence in physical stores and online, so it has to define its distribution channels so its products remain available anywhere in the world using licenses.

 

Promotion Strategy

 

Blucactus Korea - calvin klein model - fashion brand - calvin klein marketingTo this day, Calvin Klein has used many marketing strategies to promote its products, including direct marketing, social media marketing, television commercials, personal selling, and promotional offers.

 

 Calvin Klein has collaborated with entertainment personalities to demonstrate its products in visual advertisements. Scarlett Johansson, Eva Mendes, Alexander Skarsgård, and Justin Bieber have been some of its ambassadors. It has also adopted a monogram represented by the “CK” emblem to establish its brand.

 

For effective mix marketing, the brand targets its teen audience via emails in its ads. When a follower of Calvin Klien sends in a query, their address gets stored so the brand can later use their email to send the client information about models and their lifestyles. Then, they’d read the information, get interested in the products mentioned, and be more likely to purchase them because they’re connected to famous models.

 

What Do You Think of Calvin Klein’s Marketing Strategy?

 

Blucactus Korea - calvin klein model - jennie from blackpinkCalvin Klein’s marketing strategy also helps the company continue to grow and differentiate itself from the competition. Calvin Klein’s direct marketing also keeps them connected to their customers by subscribing to the brand’s newsletter to publicize their promotional offers.

 

You can also make your fashion brand known with a good marketing strategy.  At BluCactus, we can help you do just that.

 

We have the best specialists to design a plan based on your goals. Do you want to reach your target audience and increase your income? You can contact us right now to learn about our long-term services.

 

Do you want to be up to date with topics related to the world of marketing? Subscribe now to our weekly newsletter to share the best digital content.

What is Mango’s Marketing Strategy? Mango’s Marketing Strategy has aimed at a precise marketing blend that has acquired positive results. Moreover, its enterprise strategies centered on culture, price focus, and luxury become responsible for the franchise’s success. 

 

In Korea, many competing fashion brands in the market provide worthy challenges to gain revenue. Additionally, can Mango’s marketing strategy fit your business needs? 

 

Let us explore it more in depth and decide if you can apply some facets of it to implement them successfully. 

 

History of Mango

 

 

BluCactus Korea - fashion brand Mango - clothing models To begin, Mango became established by Turkish Jewish Immigrant brothers Isak Andic and Nahman Andic in 1984. While the Brand is headquartered in Barcelona, Spain, and retains its largest market in the country, Turkey rates second. 

 

Moreover, Mango is a luxury brand that provides products like clothing for men, women, and children. Along with this, there are also accessories like glasses, hats, bags, scarves, and jewelry present. 

 

Aside from this, the company’s logo becomes recognized for its bolded and edgy design as the letters have white slants. With this said, many can easily identify the logo around the globe. 

 

Additionally, another detail worth noting is the founding brother’s progressive success that they have experienced with this company. To illustrate, the business’s first website became created in 1995 and its first online store soon gained a presence in 2000. 

 

BluCactus Korea - fashion brand Mango - clothing modelsInterestingly, Mango was originally crafted for a female audience, but this changed with a men’s line introduced in 2008. As time passed, the brand grew with the help of Brand ambassadors like Kate Moss, Queen Leticia, and Zinedine Zidane. 

 

Without a doubt, sales revenue and international attention grew by these actions. By 2020, the company expanded into a teen line that invited new customers through a Tik-Tok stage in Barcelona stores.

 

In sum, with the help of celebrities and hard work, Mango has generated and sold millions of products globally. 

 

Targeted Audience

 

BluCactus Korea - fashion brand Mango - clothing modelsFurthermore, Mango’s targeted audience consists of predominately young women between the ages of twenty to thirty-five. To add, they make up the largest percentage because young women are more likely to be concerned with fashion trends. 

 

Apart from this, Mango’s second largest percentage of targeted audience is young men in the same age group. Interestingly, there is no shortage of diversity as the company’s stores can be found in over one hundred countries! 

 

Moreover, customers seek value and want to emulate a positive and lively image. Indeed, individuals are drawn to this refined and relaxed reputation that becomes easily adapted into everyday life.

 

Mango’s Marketing Strategy

 

Additionally, Mango’s Marketing Strategy has prepared the company to meet its goals in a competitive market. With this said, let us examine how your marketing blend works across your product, pricing, advertising, and distribution strategies: 

 

Product Strategy 

 

BluCactus Korea - fashion brand Mango - clothing modelsOne important element to consider is that Mango products are of fine quality which generates attraction from the wealthy and middle classes of society. In its early days, the company engrossed itself in creating clothing and accessories for women including bags and dresses. 

 

However, its expertise grew over time as fashion lines became created for Men, Children, and Teens offering more diverse items! To illustrate, in the men’s line, tailoring services become available for items like suits, blazers, waistcoats, pants, and shirts.  While most accessories from shoes, bags, and glasses are common among all age groups there are some differences. For example, the children’s line has hair accessories or the Men’s line has ties. 

 

The last significant variation can be witnessed in the teen line as scarfs are not offered there. Even though there are features that offer opposite items in brand lines of Mango, they all promote the same refined result.  With this being the rough surface of various products offered by the company, there are always new collections to seek! In essence, when becoming adaptable to age groups and gender differences plus providing seasonal collections, you can also gain prosperity.

 

Price Strategy

 

BluCactus Korea - fashion brand Mango - clothing modelsWhen it comes to the pricing strategy, the company provides a well-executed approach to its customers. As mentioned before, Mango is aimed at audiences of the Middle and High Classes of society. 

 

Indeed, these groups create a result of diversity by having access to quality clothing and accessories at reasonable prices. While wearing this symbol marks a symbol of refined taste. 

 

For example, Mango’s prices are higher than Zara’s, but they stick to their objective of creating clothes for every occasion. Additionally, this captures the beauty and essence of Mango because you can find lines from casual sporting or everyday wear. 

 

With this said, your pricing strategy with your marketing blend approach becomes recognized as a premium pricing strategy.

 

Distribution Strategy

 

BluCactus Korea - What is Mango’s Marketing Strategy

Equally important, Mango becomes recognized as a steadily growing brand as there are over one hundred locations in different countries.

 

While the company is large in Spain and neighboring European countries, there is a crossover presence currently occurring. 

 

For example, this autumn, Mango will be expanding its international presence in North American Markets as additional stores open doors.

 

While other locations in Oceania, Asia, and Africa have access to this company’s expertise, this demonstrates capability. 

 

BluCactus Korea - What is Mango’s Marketing StrategyMoreover, Mango’s distribution earns success by carefully choosing locations with high traffic sales. Besides this, if a customer does not have access to a shopping center, the use of online resources creates flexibility. 

 

One can see this in the online exclusive collections of clothing offered or special events where free shipping becomes offered. To add, most sales offer a return policy of sixty days through in-store returns or USPS shipping. 

 

Another detail is having the chance to ship products to most countries around the globe. All in all, Mango continues to provide a fine example of distribution strategy as the company blossoms across international markets.

 

What do you Think of Mango’s Marketing Strategy?

 

Ken Schreck BluCactus +1 469 206 5510Mango’s Marketing Strategy uses luxury brands to develop a marketing strategy for a selected audience where individuality reigns. Moreover, the goal is not just to create clothing but to make the customer satisfied by being understood and appreciated. 

 

With this said, we hope you have gained insightful and motivating methods to further develop your fashion company.

 

If you want to progress your fashion brand further, please don’t hesitate to contact us now, as we are happy to help! Our capable and proficient team is here to aid you in creating a profitable strategy that positions your brand to attract an audience.

 

In addition, subscribe to our weekly newsletter to keep up to date with the latest happenings and steps to succeed. We hope you have gained insightful and motivating methods to develop your fashion company further.

The 9 best fashion marketing strategies. Every iconic fashion brand that you see today has an origin story. Now, these fashion brands have taken the world by storm and created the most unique fashion trends. How did they succeed? Well, with only the best fashion marketing strategies, of course. So if you came here, it’s because you’ve spotted an opportunity to grow your business. And you’re looking for a way to take your fashion brand to the next level. This is the perfect blog for you if that’s the case. Keep reading and discover all you need to know to have the most successful fashion brand.

 

How to start a Clothing Brand?

 

First, before launching a fashion brand, you need to have a clear fashion brand strategy. In other words, you should follow some basic guidelines. These will allow execution and compliance, and you owe it to yourself to do whatever you can to accomplish your dream of owning a clothing line. So without further ado lets begin with the basics:

 

Create a well-thought-out business plan with the use of these fashion marketing strategies

 

BluCactus Korea - fashion marketing strategies - professional personWhen creating the structure of your project, you must clearly define these 3 aspects.

 

  • Opportunities
  • Market niches.
  • Means

 

From there, you can determine your target and keep it in mind as you develop your brand. Alongside this, questions like what is truly my ultimate goal for this product? Do I really want to launch a high-end line that will be sold in a boutique on Melrose Avenue in Los Angeles? Or maybe you just want a well-known brand that can be found in stores like Nordstrom. These questions are so vital to understanding what you want to convey and what you want to achieve. This is essential to ensure that you apply only the best marketing strategies for your fashion brand.

 

Besides all this, you should remember that the fashion industry is notorious for being unpredictable. So you’ll have to be flexible with your plans because there are no promises, but we know you’re up for the challenge.

 

Create your designs

 

BluCactus Korea -fashion marketing strategies - professional personThis is one of the most exciting stages and is probably your forte. This first collection will depend on the inspiration and creativity of the designer. However, the piece should always reflect your clothing line´s essence while also introducing your distinct style aesthetic. Generally, this is the first step in establishing your brand identity. Thus, every piece should showcase the logo of your company.

 

In other words, we advise you to stay true to yourself as a designer. And never be afraid to take that extra step. Remember, originality and authenticity is what it takes to make your clothing line stand out in this competitive fashion industry. Only in this way will you be able to capture the attention of your consumers.

 

For this, use compelling and attractive standards to grab their attention. Besides, you must also meet the needs of your website’s visitors. At the same time, keep your both feet on the ground. Whatever you’re planning on designing should always be produced at a reasonable price. To have a successful fashion brand strategy, you need a perfect balance between the ideal and the achievable.

 

We must also highlight the importance of being original and creative again. These are 2 vital factors you shouldn’t ignore if you want to stand out. Remember, for your brand to be successful, you must first think about what you have to do and develop a sharp business sense. But hey, if you feel stuck or uninspired and need help defining and promoting your clothing brand, then contact us right away we can help you fill in those business blanks.

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Identify your Fashion Target Market

 

BluCactus Korea - Brand MarketYay! Your product has finally arrived! so it’s time you spread the word, but who exactly are you telling this to? After all, a great design is useless if it lacks potential customers.

 

This fashion brand strategy is crucial. So start immediately by doing a thorough target market analysis and begin grouping the number of people interested in your product. This way, you’ll be able to identify their tastes, desires, and how they perceive themselves. This will help you grasp a better understanding of your niche.

 

As a result, you can offer them the product that best suits them. For this, you can take advantage of different elements to create a turning point in their decision-making process.

 

So it looks like you’ve got some work to do. First, start by doing a bit more in-depth consumer research if you want to identify your target market. If you need some help with that, don’t hesitate and send us a message we can help you identify your target audience in no time.

 

BluCactus Korea - Time

Take your time

 

Timing in this industry is everything. So you must be patient and wait for your brand to gain importance in the market.

 

You’ve probably already considered how long it might take to make and produce your samples and in what season you should start. All of these questions are essential to ensure that you’re implementing only the best fashion brand strategy to promote your clothing brand.

 

For this, we recommend that you strictly adhere to this industry’s standards and rules, as this is a fast-paced industry that requires you to keep up to succeed. By this, we mean it’s important that you know your deadline but don’t rush it. Take your time and do it right so that in the next season, you´ll easily stand out from the crowd.

 

Also, keep in mind that the fashion industry is unpredictable. Because of this, you must be prepared to move forward and be flexible in the face of any incoming changes.

 

How do you know what type of Marketing Strategy to use for your Fashion Brand?

 

BluCactus Korea - fashion marketing strategies - professional personFirst things first. If you want to know the best fashion marketing strategies to apply to your business. Then the first step is choosing the goals you want to achieve through these strategies. For this, you must know what you want and how far you are willing to go to accomplish this.

 

In this case, what you have to do is do a little research on your own brand. After this, set your objectives based on your target audience and the customer experience you wish to give. So in other words, these objectives will definitely revolve around many things. For example, promotion, sales, expansion, or, if necessary, a whole renovation of your business.

 

Once you’ve set clear, simple, measurable, and real objectives, you can study the fashion brand strategy that best suits your goals. This fashion brand strategy can be set from the point of view of boosting sales, increasing your customer base, or promoting a new product or service. But hey, if you need some help, don’t hesitate to click here, and will advise you with only the best fashion marketing strategies to take your fashion brand to the next level.

 

How to put together a Fashion Business Plan?

 

When building your sales strategy, you need to nail the basics. First, you must consider some guidelines in the project’s organization and focus on the following variables during execution:

 

BluCactus Korea - Sales

Location is everything

 

Have you ever considered where you plan to sell your clothing line? Maybe you’re working from your bedroom and have an online shop, or perhaps you aim to move into a small studio. Choosing the right place according to what you want to offer is important. For this, you must keep in mind the qualities of the merchandise.

 

Also, carefully choosing your distribution networks is essential since they will evidently impact many future decisions. Remember, there are no right or wrong answers. So it’s a good idea to weigh the advantages and disadvantages of each option before making a choice that feels right to you. This way, you can expand the target and increase the number of potential customers. As a result, depending on the location, you will know which fashion brand strategy you should apply to reach more customers daily.

 

The shopping experience, The best fashion marketing strategies 

 

BluCactus Korea - CRM

First, you should understand the importance of setting work rules around the guarantee, payment methods, and refunds. Besides, here is the moment to define if you will sell locally or import your pieces. This way, you can ensure you’re not overlooking any changes you need to make to increase the shopping experience.

 

In the same way, if you correctly start to implement this fashion brand strategy, you’ll be able to build a closer relationship between your clients and your fashion company. For example, if you have a website, try to make the personalization feel as natural as possible, maybe even a bit personal. If you feel it’s a tad awkward and a bit sluggish, then you’ve got some work to do.

 

For this, you can use a CRM that manages user feedback. This way, you will strengthen each interaction and grow your consumer network.

 

Build your budget

 

BluCactus Korea - fashion marketing strategies - professional person

Knowing your budget can build up your company’s position and visibility. However, you must first figure out if your idea is even possible.

 

For this, you must consider your product’s strengths and weaknesses in the fashion industry. That is why it’s best to keep things as simple as possible, at least for the first few months.

 

On the other hand, consider the skill and fashion trends that are developing daily. In this sense, pay close attention to those that can limit your momentum. In short, it’s better and way easier to start with a single concept that has received positive reviews than trying to launch an entire lengthy product catalog. Trust us. It pays to keep things simple.

 

Marketing for fashion brands

 

BluCactus Korea - fashion marketing strategies - professional person

The structure of your marketing plan allows you to reach your target audience in such a way that it creates enthusiasm and interest. As a result, thanks to it, you can achieve better positioning.

 

This means that marketing needs to be a key part of your overall fashion brand strategy. Since the idea is to grab clients’ attention and make them feel an affinity for what you offer, you must stand out from the crowd.

 

There are many ways you can do this. For example, you can start by retargeting ads or working with influencers such as fashion bloggers and try to constantly engage with your audience and leave them hungry for more.

 

This way, they will want to buy your product and even recommend it or show it to their friends. As a result, more people will be interested in buying it.

 

A quick Fashion Marketing Pro Tip:

 

If you need help finding out who your target audience is. Analytics will do just the trick. In the end, this will assist you when making critical strategic decisions. So if you need help setting up your ad platforms, click here and contact us. We can help you cover the basics.

 

 

How to use Marketing for Fashion Brands?

 

Have you ever asked yourself, how does fashion marketing work? Well, it’s quite simple, if you’re planning your online advertising strategy for a product line, then these are the 9 tools you should always have:

 

BluCactus Korea - SEO

1. SEO positioning

 

The fashion sector is definitely one of the most competitive sectors out there. So it’s about time you start to win that click and close the deal. Through SEO optimization, you can improve your organic positioning in search engines.

 

For this, you need to add specific keywords to your website’s texts. This way, you will improve your presence on Google.

 

In other words, keep in mind that digital marketing in the fashion industry should always consider the wants and needs of its customers to fulfill them and, therefore, better position themselves. So remember to keep your site up to date, define your target, and always analyze what your competitors are doing and how they are positioning their brands.

 

 

2. Incorporate Blogs in your fashion digital marketing

 

BluCactus Korea - fashion marketing strategies - professional person

If you have a website and want your readers to have a smooth fashion digital marketing experience, you must enable the Blog section. Here, you can create content linked to what you offer and have more success on your platforms.

 

As a result, you will create value and knowledge about what you sell. For example, you will answer questions such as why use it? And how does it work?

 

Besides, a blog will establish your expertise as a fashion brand. So every blog that you publish will create a new landing page for your audience to find you. Therefore you need to continuously educate and persuade readers to the point that they trust the brand enough to make a purchase.

 

3. The best Social media platforms for your fashion digital marketing strategy

 

BluCactus Korea - fashion marketing strategies - professional person

You must use social media to reach your customers when promoting your fashion business. The key lies in meeting your audience’s needs through these platforms. 

 

Using the best fashion marketing strategies, you can get feedback from your potential buyers, which is crucial at this point.

 

You can use social media for so many things. For example, this will do the trick if you need to promote your fashion brand or drive traffic to your website. This works because it allows people to communicate with one another on a personal level. You can start by offering single-use promotions that are tailored to your social media audience. This alone would strengthen your relationship with your followers.

 

However, don’t get caught up in social media just for the sake of it. A social media presence needs to be strategic and intentional. So it’s about time you rely on an incredible fashion social media strategy to boost your business to the next level. If you need help with that, then don’t wait any longer and click here.

 

4. Email marketing

 

BluCactus Korea - email marketing

Email marketing is a technique to attract customers who have already approached your website, registered on your page, or bought a product from you before. Therefore, creating diffusive email campaigns can help you to customize your service and keep direct contact with your potential clients. This way, you can shorten the deal and create a close relationship with every user.

 

In other words, getting people to sign up for your newsletter is the start of a fantastic customized journey. This is why newsletter subscribers are such a valuable commodity for so many fashion brands. Customers who sign up actively express their love for a brand and desire to hear more about them shortly. So thanks to the help of email marketing, you will be able to send promotions of new products and newsletters with constant content and offer specialized coupons to your website’s subscribers.

 

Besides, newsletters will always be a reliable method that allows you to shorten distances and keep your audience updated with everything about your brand.

 

 

 

5. Use Paid Ads 

 

BluCactus Korea - social mediaDid you know that fashion is one of the biggest eCommerce segments in the world?  So using paid ads is one of the best fashion marketing strategies to keep up with the highly competitive online fashion ads. In fact, this can increase purchases of your product really fast. In other words, you’ll start to see immediate results, and you’ll even be able to start reaching consumers when they’re in desperate need of your services.

 

First, start by using different ads on platforms such as Facebook and Instagram, and start programming a set of actions to reach your target audience. From this, you can organize different guidelines to increase your visibility and improve your fashion digital marketing strategy. This, in return, will increase your income through purchases and online payments.

 

 

6. Brochures 

 

BluCactus Korea - fashion marketing strategies - fashion trends

A well-designed fashion brochure is an essential part of any marketing strategy. In them, you can include information about your products, values, and any changes made in your clothing line.

 

This is the go-to fashion strategy if you are on a tight budget and want to get the customers’ attention. Plus, since it is so cost-effective, you can easily keep your customers up with the latest trends.

 

The way it works is through a simple presentation of the novelties that exist in different beauty articles.

 

 

7. Outdoor advertising

 

BluCactus Korea - fashion marketing strategies - professional personBy setting up billboards, you can reach strategic places, which could be extremely beneficial to online fashion brands. It depends on your desired fashion campaign and the buyer persona that best suits your clothes.

 

We should highlight that this marketing tool is an excellent way to raise brand awareness on a large scale. This is because they are big, unskippable, and highly visible. On the other hand, even though many people consider billboards becoming less relevant due to today’s digital world, this couldn’t be further from the truth. Besides, if your business has a good and attractive billboard that catches the attention of everyone, you will have a new customer on your hands in no time.

 

Remember that the fashion industry is as competitive as it gets, making it so difficult for new brands to break into. However, with this type of engagement, you will see increased in-store visits. Moreover, this will do the trick if you’re looking to attract attention to your brand. For this, you must analyze before making a decision and, if possible, get the help of a marketing agency as they are experts in these kinds of ads.

 

 

 

8. Radio and TV advertising

 

BluCactus Korea - fashion marketing strategies - professional personAlthough digital marketing is prominent, your target audience still has a life outside of their smartphones. This means that this is the perfect type of media that allows you to reach a local or international audience that likes to be in contact through two types of traditional communication media, such as radio or TV.

 

Although we admit that this is an expensive tool, your fashion brand should always keep finding alternative ways to attract consumers and boost traffic to your e-commerce site.

 

In other words, remember that although digital marketing is prominent, your target audience has a life outside of their smartphones. So this is another way to get in touch with a target audience interested in buying from your fashion brand through audible and visual communication tools.

 

 

9. Email advertisement

 

BluCactus Korea - Marketing Strategies for Fashion Brands - OmnisendPersonalized email marketing is a relatively new form of marketing and sales channel.

 

However, personalized email marketing can create more direct contact with each potential client.

 

Every email ad sent has 3 main goals: reducing cart abandonment, increasing brand loyalty, and generating repeat sales. In this way, you can further close the deal with each client or potential client, easily solve their doubts, and push them to become clients or buy more products.

 

Rember that Newsletters are also a great tool to keep your audience informed of your business’s new products or offers. In other words, if you start understanding the fundamentals of fashion digital marketing, you will definitely begin to see a significant increase in your sales and an improved brand presence. In the end, your brand will be much more profitable. 

 

What are the benefits of a strong Fashion brand?

 

Team Unity 

 

BluCactus Korea - fashion marketing strategies - professional person

Wearing clothing with the logo of the company where you work is a way to empathize with your staff. While also improving customer recognition. In this sense, when a consumer is looking for a specific product, they will start to notice your business in the mix. And that’s because consumers are much more likely to prefer a familiar brand over an unfamiliar one.

 

This way, you offer a sense of belonging to the company through carefully branded clothing.

 

Thus, using clothing that goes along and links you to your company creates a sense of teamwork this is ideal for corporate sporting events and other outings.

 

 

Consolidate company positioning

 

BluCactus Korea - fashion marketing strategies - professional personConsumers generally associate large corporations with robustness and efficiency. This, in turn, strengthens the confidence and unity of the company.

 

We should highlight that consistency and positive experiences determine the company’s recognition in front of customers and future buyers. This means that when consumers start to understand and support your brand, your business will gain a significant competitive advantage.

 

By satisfying your users’ needs, they can relate to your clothing brand and recommend it as a quality product. The positioning of your brand is also closely linked to the SEO tools used, in addition to being tied to the self-awareness of the brand.

 

Every brand must know what aspects make them stand out from the competition in the market and what its added value is, among others. Once you know your advantage in the market, you can exploit it and work on it. This, in turn, will help you to consolidate your position by being something more attractive.

 

BluCactus Korea - fashion marketing strategies - professional person

Create a corporate culture 

 

Branded clothing is such an important factor when creating your brand identity. It’s important to highlight that your business culture should definitely exude positivity and self-assurance.

 

This way, you can create a culture through the use of branded clothing.

 

Besides, it will be easier to link the use of your branded clothing with a particular fashion season, where you can highlight any quality that is attractive about the product.

 

 

Encourage Loyalty

 

BluCactus Korea - LoyaltyYour fashion brand should always strive to achieve customer loyalty, and this can be done by offering pleasant experiences to your target audience. In other words, the client needs to feel cared for during the purchase process. As a result, they will always return for more products.

 

That’s why we recommend, above all things, knowing your customers well, what they want or expect from a fashion brand.

 

For this, you can conduct early surveys of groups of people who share similar characteristics with your ideal client. This way, you will be able to know a little better what to expect from it. In addition to that, you will be able to offer them the best possible shopping experience.

 

What are the most popular fashion brands in the world?

 

Here are some clothing brands that have impacted and revolutionized fashion history.

 

Zara, The best fashion marketing strategies

 

BluCactus Korea - ZARAIt was created in 1963 by Amancio Ortega, who opened his own business in Spain. This brand now has a value estimated at 22.6 billion dollars.

 

It´s one of the first stores worldwide that started to sell its products worldwide. Now it has a presence in over 96 countries. This allowed it to gain its current positioning and reach.

 

Besides, their skyrocket success directly impacted their expansion of stores worldwide. As a result, this influenced the way fashion stores sell their products on a global scale. This means they understood the fundamentals of persuading the public with an engaging fashion brand strategy.

 

 

H&M, The best fashion marketing strategies

 

BluCactus Korea - H&MConsidered one of the pioneers in the fashion movement. This company originated in 1947 in the town of Västeras, Sweden. It’s represented by a set of stores distributed worldwide.

 

Its varied selection of clothes for men and women has allowed it to gain millions of dollars annually.

 

Alongside this, it has creations of renowned designers like:

 

Lanvin, Lagerfeld, Isabel Marant, Sonia Rykiel, Comme des Garçons, Matthew Williamson and Marni.

 

It currently has headquarters in clothing stores located in international markets such as Paris, Germany, Austria, and Finland, among others.

 

BluCactus Korea - NikeNike, The best fashion marketing strategies

 

This is definitely one of the most powerful brands in the world, and it owes its success thanks to the quality of its main products, Sports shoes and sportswear. This brand has a value estimated at 47.3 billion dollars.

 

Besides, the Nike brand is also known for sponsoring different famous athletes, which obviously helps the brand.

 

This has allowed its image to be diffusive and recommended to the audience and users interested in acquiring it.

 

Louis Vuitton, The best fashion marketing strategies

 

BluCactus Korea - LVThis French company, created in 1821 considered a brand of luxury and elegance. It owns a wide range of designer brands like Givenchy and Céline. Its creations lean towards designs with tan, beige, and brown tones.

 

It’s known for its expensiveness which gives exclusivity to the designs.

 

Besides, this fashion label is still one of the most sought-after brands in over 47 countries. As their brand ambassadors, you can see famous Actresses like Léa Seydoux and Alicia Vikander.

 

 

 

Shein, The best fashion marketing strategies

 

BluCactus Korea - SheinShein or also known as Sheinside is an online store from China that specializes in fashion. This online store offers you the best outfits at very affordable prices. Besides, what’s great about this clothing brand is that it remains avant-garde with the new fashion trends and styles that are emerging among different communities.

 

Although the Shein brand sells men’s and children’s clothing, its main focus is clothing for women of all ages and sizes, including a large selection of fashionable Plus Size models that, let’s face it, are still quite uncommon on the market. This company is based in Europe, America, Australia, and Middle Eastern countries.

 

The brand was created in October of 2008 with the motto, “everyone has the right to enjoy the beauty of fashion.” Shein has stores and locations in over 220 countries and regions worldwide.

 

Prada, The best fashion marketing strategies

 

BluCactus Korea - PradaPrada is an Italian fashion brand founded by Mario Prada in 1913. The firm took a radical turn with the arrival of Miuccia Prada, the founder’s granddaughter, in 1978. She perfectly understood creating a fashion brand strategy makes the biggest impact.

 

This brand is a status symbol and a fashion icon. It stands out for its creation of leather accessories, hats, and shoes.

 

All of this has allowed it to generate about 1.7 million dollars a year. Besides, its stores are in the most cosmopolitan cities in the world, such as Milan, Paris, New York, and London.

 

 

Do you need help with Marketing for your Fashion Brand?

 

BluCactus - contact usDo you want to start with your idea in the clothing sector? At BluCactus Fashion Marketing Agency, we provide the tools you need to start your project in clothing. You name it, and BluCactus has it.

 

We’ll guide you in the perfect action plan for the type of clothing, design, and creation status in which your project is located.

 

At BluCactus, we have the best fashion branding and marketing specialists ready to help you create a plan adjusted to your fashion business initiative. All you have to do is consult us, and we will help you create the perfect fashion brand strategy to design the best clothing.

 

Subscribe to our weekly newsletter for free! If you are looking for a Fashion Marketing Agency, Contact us now!

What is the Role of Marketing in Fashion? Did you know that fashion firms rely on marketing tools to break through the thousands of impacts that a consumer receives? That’s how it is. Today, more than ever, for a brand to stand out among so many other brands is a daunting task. This effort to position a firm’s products requires the best fashion marketing strategies in the textiles, jewelry, or accessories industries. But what is the role of marketing in fashion? However, if you need to learn more about fashion marketing but want to do a little more research on it, you are in the right place. Today at BluCactus Korea, we talk about the role of marketing in fashion. That way, you can learn as much as you want about this important topic if you belong to the fashion industry. Are you ready? Here we go!

 

What is the Importance of Having a Marketing Strategy for Fashion Businesses?

 

BluCactus Korea - fashion modelThe importance of having a marketing strategy in a fashion business is excellent. It is crucial to boost your brand and make it stand out in the market.

 

We present the advantages of a good marketing strategy in your fashion business.

 

  1. IMPROVE BRAND POSITIONING

 

Companies will be able to achieve better brand positioning and visibility in the market will improve thanks to fashion marketing and the techniques applied to it.

 

  1. IMPROVED COMMUNICATION

 

BluCactus Korea - fashion modelThe communication strategies in social networks and on the web will improve it. It will attract the attention of consumers and will also allow for notoriety, loyalty, and increases in sales.

 

In addition, this improvement in communication, thanks to fashion marketing, brings quality web traffic.

 

Through effective advertising and communication, we attract interested customers, that is, potential customers or the target audience.

 

  1. IMPACT ON MASSES

 

When communication is effective, it becomes massive. Thanks to that, everyone will know the brand, regardless of their preferences. We can only achieve that with effective fashion marketing.

 

What is Fashion Marketing & Merchandising?

 

BluCactus Korea - fashion model - role of marketing in fashionFashion marketing manages brands and products to direct them to potential customers.

 

They are in charge of the relationship between fashion companies and their market.

 

Merchandising promotes the business further and makes it noticeable among the competition. And merchandising is the commercial technique to establish corrections or new developments to a product.

 

What are you waiting for to subscribe to our newsletter? Do it now! That way, you get our updates.

 

What is the Difference Between Marketing and Fashion Marketing?

 

BluCactus Korea - fashion modelIn addition to highlighting the role of marketing in fashion, we must mention the difference that marketing has with fashion marketing or fashion communication. The first difference is in the times set to reach the goal. Advertising campaigns seek a short-term and immediate effect, especially in a sector such as fashion.

 

What appears in the television commercial today will be obsolete in a couple of months, mainly due to the change of season. Fashion communication or marketing looks far beyond the current season.

 

Look for medium and long-term results. Why? Because it does not intend to get a direct sale of a specific product. Seek to focus on reinforcing the brand image.

 

Is Fashion Marketing Creative?

 

BluCactus Korea - fashion model - role of marketing in fashionYes! The role of marketing in fashion is also important because it brings a lot of creativity to the brand to reach the public.

 

Fashion marketing can be creative and can sometimes be controversial. However, fashion marketers must have creativity in their strategies.

 

However, creativity is one of many approaches to fashion marketing.

 

Among the most significant aspects of fashion marketing are the following:

 

  1. EVENTS

 

BluCactus Korea - fashion modelFashion marketing needs to be able to create events. Why? Because creating events or participating in them is an opportunity to show the articles to the public. In this way, the public can learn more about the brand.

 

However, when events occur, dates must be taken advantage of when displaying the collections. The notable dates to take out clothing collections are Spring/Summer and Fall/Winter. You will know that the big fashion houses divide their groups this way if you are a fashion follower.

 

The reason? Because users are more susceptible to purchase (many change their closets with the changes of the season) and could increase brand sales.

 

 

  1. UNDERSTAND THE BRAND

 

Another aspect to consider in fashion marketing is understanding the brand. It is knowing its origins and seeing how it can focus on the customer. It is also vital to identify the brand attributes and their advantages.

 

  1. WORK WITH INFLUENCERSBluCactus Korea - fashion model - role of marketing in fashion

 

Influencers are important figures because they manage a large audience on their social networks. When you talk about the role of marketing in fashion, you should immediately think of influencers.

 

However, when using this strategy, brands must choose influencers affiliated with the brand and related to its products. It is essential, as they could become the image of the brand. In addition, working with influencers will give the brand more visibility.  In this way, it can reach market segments in which it previously did not have a presence. Here you can achieve what we mentioned earlier about impacting the masses.

 

  1. STORYTELLING

 

BluCactus Korea - fashion modelIt is also significant that the brand has something to tell people. A brand without history makes users not interested in it, and it seems irrelevant. Thanks to storytelling, users can feel identified with the story and even be moved by it, generating more significant affiliation.

 

  1. PROMOTIONS

 

Promotions are important in any business. Therefore, it is essential that fashion marketing take them into account. Using discounts and promotions, especially in the online store, will make the fashion brand more reachable. Through the internet, more people will see it. If it is with a promotion, it will stand out and be the focus of consumers’ attention.

 

  1. STUDY THE MARKET

 

Ken Schreck BluCactus +1 469 206 5510And finally, another significant aspect of the role of marketing in fashion is studying the market.

 

The market’s preferences must be known so that the brand can offer them and satisfy needs.

 

The role of marketing in fashion is essential to make your brand stand out and increase your reach.

 

Do you apply fashion marketing to your brand? Tell us your experience in the comments, and subscribe to our weekly newsletter!

What is Canali’s Marketing Strategy for Canada? Canali’s Marketing Strategy practices a modern and classic mixed approach, resulting in thriving success in recent years. Additionally, the company’s strategies centered on luxury, culture, and price focus become responsible for the brand’s outstanding success. 

 

In Korea, various fashion brand competitors provide an intense contest regarding revenue collection. Aside from this, can Canali’s Marketing Strategy fit your business needs? 

 

Let us discover more in-depth information and decide if you can apply some factors to implement them successfully. 

 

What is Canali known for?

 

BluCactus Korea - Canali’s Marketing StrategyCanali finds its roots in 1934 Italy as brothers Giovanni and Giocomo create a family-owned tailoring brand for men’s fashion! Indeed, with exquisite materials like cashmere, wool, and silk used to design the perfect suit or tuxedo, demand grows!

 

Interestingly, by the 1970’s, Canali became the first Italian tailoring company to implement merchandised cutting machines that ensure excellent quality and results. Moreover, for the company’s first five decades since its establishment, it earned a developing esteemed status for its impeccable distribution of formal wear.

 

Next, by 1980, Canali realized a new frontier: over 50% of its sales became derived from international clients. However, by 2007, things changed as Canali abandoned its family-managed policy, allowing outside influences to progress the brand further.

 

One can see this example in 2010 when the brand collaborated with New York Yankee Mariano Rivera as a spokesmodel. Undoubtedly, this made a new milestone for this fashion brand because it became the first time they used an athlete for advertisement.

 

BluCactus Korea - Canali’s Marketing StrategyAside from this, more significant breakthroughs for the Italian fashion house occurred between 2014-2018 as stores expanded worldwide. Plus, opening its first online store in 2015 for a more effective and adept method of connecting with audiences.

 

As witnessed here, this exciting fashion name exemplifies taking chances amidst progressing to adapt to future concepts. Overall, we share this to encourage you to implement these marketing strategies to further your business. In summary, from ambitions, dreams, and an innovative approach to engaging audiences, Canali’s Marketing Strategy continues to create a notable reputation.

 

Who is Canali’s Target Audience?

 

BluCactus Korea - Canali’s Marketing StrategyCanali’s target audience comprises a sole adult male demographic between 18-65.

 

While this fashion name sticks with one specific audience, its influence spreads as over 1,000 retail stores are available worldwide.

 

Another is the addition of 180 boutique stores equally spread so that men from all walks of life can enjoy them!

 

 

Canali’s Marketing Strategy

 

Furthermore, Canali’s Marketing Strategy has fitted the company to meet its goals in the competing market. Aside from this, let us analyze how your blended marketing approach works across your product, pricing, advertising, and distribution strategies.

 

How Does Canali Promote?

 

BluCactus Korea - Canali’s Marketing StrategyOne factor to consider with Canali is that their products are of a luxury quality, generating middle- and higher-class attraction. In terms of this fashion brand promoting products, they distribute pieces that capture the company’s values.

 

For example, after the coronavirus pandemic, Canali shifted its proactive strategy by designing and promoting products that exhibit a snug and casual ambiance. Indeed, this became a success because as staying at home and working remotely became mainstream, a client base grew!  Moreover, some example items that highlight this promotion strategy range from new lines of sneakers, bags, and personalization on various clothing. Another method of Canali’s promotion strategy goes back to its first collaboration with New York Yankee star Mariano Rivera.

 

Besides this, the most significant promotion breakthrough came in 2015 with the company’s opening of its first online store! While you begin to recognize What is the company’s Product Strategy, it becomes evident that commitment prospers. In brief, Canali’s Marketing strategy has gained a growing positive reputation for its innovative and interactive presentation of new products and lines.

 

What is Canali’s Pricing Strategy?

 

BluCactus Korea - Man in casual clothingRegarding the price strategy, Canali, the luxury fashion company, provides a good and precise approach to clients’ necessities. Apart from this, the brand’s predominant audience derives from individuals from within the high middle to highest classes. 

 

Moreover, this client base undoubtedly creates an exciting group to receive access to high-quality clothing at agreeable rates. Furthermore, the use and exhibition of this brand stand as a symbol of refinement, fashionableness, and classic character to display. 

 

Compared to competitors like Dolce and Gabbana, one can see this illustration with agreeable rival rates. Most of the prices are equal to or slighter higher than other competitors in the market, but they ensure irreplaceable value. 

 

Aside from this, Canali’s Marketing Strategy aims to appeal to its client base by offering a diverse range of reasonably priced items. The company’s pricing strategy is to ensure luxury with flexibility accustomed to your convenience. 

 

How Does Canali’s Distribution Strategy Work?

 

BluCactus Korea - man in casual clothingEqually important, Canali earns an outstanding reputation for their arranged display of clean-cut and sophisticated attire to clients. In the present day, the fashion brand gains bases across all continents in the globe. 

 

For example, in 2014, Canali opened its first doors abroad in Madrid, Spain, with the help of a franchise deal signed with Yusty. Additionally, it crossed the Atlantic and established its secondary presence in Washington, DC, USA. 

 

More importantly, one of Canali’s most notable successes with its distribution strategy is its release of the online store. Thus, making it virtually available for everyone to access and progress their style with their enthusiastic approach to accessorizing.

 

Overall, Canali has a total global base of operations with 1,000 retail stores and 180 exclusive boutiques! Moreover, Canali’s Marketing Strategy earns additional success through its online presence, which emulates unlimited accessibility.  Additionally, by practicing malleable methods of ensuring everyone can enjoy what Canali offers, you can follow suit with this innovative technique! Indeed, these are excellent examples of how the company’s distribution strategy works for you because attentiveness and innovation are vital. 

 

Altogether, there are many positive things to expect regarding the growth and development of this luxury name over time.

 

How Can BluCactus Help Your Business Succeed with Canali’s Marketing Strategy?

 

Ken Schreck BluCactus +1 469 206 5510Canali’s Marketing Strategy uses luxury brands to develop a marketing strategy for a particular audience where adaptability thrives. In addition, the company’s goal is to continue creating clothing and accommodate clients with brilliance and resourcefulness.

 

How can BluCactus help your business succeed with Canali’s Marketing Strategy? If you want to progress your fashion brand further, please don’t hesitate to contact us now, as we are happy to help! 

 

Our capable and proficient team is here to aid you in creating a profitable a strategy that positions your brand to build an audience. Don’t miss out on new insights by subscribing to our free newsletter to receive the latest news and stepping stones needed to succeed!

 

We hope you have gained insightful and motivating methods to develop your fashion company further!

What is Desigual’s Marketing Strategy? Desigual’s marketing strategy practices a contemporary mixed approach that has resulted in flourishing success. Additionally, the company’s strategies centered on luxury, culture, and price focus become responsible for the brand’s outstanding success. 

 

In Korea, various fashion brand competitors provide a strong counteraction regarding revenue collection. Aside from this, can Desigual’s marketing strategy fit your business needs? 

 

Let us uncover more in-depth information and decide if you can apply some factors to implement them successfully. 

 

What is the Origin of Desigual?

 

Blucactus Korea - fashion photoshootFirst, Desigual finds its origins in 1983 in Barcelona, Spain, where its founder Thomas Meyer created his first denim jacket. Moreover, with textile bases of worn blue jeans, the 24-year-old entrepreneur invented what becomes known as “The Iconic Jacket.” 

 

Additionally, as a devoted fan of the prolific Spanish filmmaker Isabella Coixet, he becomes motivated to further his craftiness. The following year, Meyer experienced a breakthrough in his career as he launched his fashion brand “Desigual,” which presents stylish clothing lines for men and women. 

 

Indeed, this new company proved to be a success in the country as it spread and opened its first store in Ibiza in 1986. Aside from this, as time passed, this fashion name gained positive praise and notoriety for introducing children’s lines. 

 

For example, in 2011, Desigual collaborated with French designer Christian LacroixBlucactus Korea - fashion photoshoot to implement up-to-date products further. Next, by 2015, the company would open its six-story headquarters in La Barceloneta, establishing its presence in its root town.

 

Furthermore, by 2019, Desigual will recreate its traditional products by introducing new materials, designs, and patterns to attract new clients. As witnessed here, this exciting fashion name exemplifies staying rooted amidst progressing to adapt to future concepts.

 

We encourage you to implement these marketing strategies to further your business. In summary, from ambitions, dreams, and a flexible approach to engaging audiences, Desigual continues to create a notable reputation for itself.

 

Who is Desigual’s Target Audience?

 

Blucactus Korea - fashion photoshootDesigual’s target audience derives from a predominantly middle-aged female demographic between the ages of 45 and 49. While men of the same age group fall second, things have changed since the company’s turnaround in 2019. 

 

Indeed, Desigual targets younger audiences from 25 to 35 to keep everything relevant. Things are changing for the better as children’s lines are also available.

 

Despite the change, Desigual values every client but is taking this step to remain afloat in the wave of time. Moreover, there are over 500 stores in over 33 countries. 

 

Desigual’s Marketing Strategy

 

Furthermore, Desigual’s marketing strategy has exceedingly fitted the company to meet its goals in the competing market. Aside from this, let us analyze how your marketing mix approach works across your product, pricing, advertising, and distribution strategies. 

 

How Does Desigual Promote?

 

Blucactus Korea - fashion photoshootOne factor to consider with Desigual is that their products are of a luxury quality, generating middle- and higher-class attraction. In terms of this fashion brand promoting products, they distribute pieces that capture the company’s values.

 

For example, with lines like “Better&Better,” “La Difference, “La Vida es Chula,” and “All Together,” clients enjoy a sense of inclusion and recognition. Another way of promoting this unique brand by attracting an audience is through its funny yet shocking campaigns. 

 

To illustrate, in the winter of 2010, Desigual launched a campaign named “Enter Naked, Leave Dressed” to promote a sales period that invited clients to walk into the stores with their underwear. Furthermore, the catch to this had the first 100 visitors receiving a free outfit which proved to be a success. 

 

Blucactus Korea - fashion photoshootAnother method that stands as the most effective date goes back to 2011 when Desigual collaborated with Disney. This same year, the company recreated the iconic jacket founder Thomas Meyer created and presented it in new colors!

 

Besides these inventive and alluring methods of attracting audiences, Desigual also began collaborating with celebrities in 2018. Within the next two years, new lines like “Revamp” emerged that engaged youthful audiences based on pop culture and art! 

 

While you begin to recognize what the company’s product strategy is, it becomes evident that commitment prospers. In brief, Desigual’s marketing strategy has gained a growing positive reputation for its innovative and interactive presentation of new products and lines.

 

What is Desigual’s Pricing Strategy?

 

Blucactus Korea - fashion photoshoot - What is Desigual’s Marketing Strategy?Regarding the price strategy, Desigual, the luxury fashion company, provides a convenient and precise approach to clients’ necessities. Apart from this, the brand’s predominant audience derives from individuals from the high middle to highest classes. 

 

This client base undoubtedly creates an exciting group to receive access to high-quality clothing at agreeable rates. Furthermore, the use and exhibition of this brand stand as a symbol of affiliation, trend, and refinement to display. 

 

Compared to competitors like Zara, one can see this illustration with agreeable rival rates. Most of the prices are higher than other competitors in the market, but they ensure high rating value. 

 

Aside from this, Desigual’s marketing strategy aims to appeal to everyone by offering a diverse range of reasonably priced items. The company’s pricing strategy is to ensure luxury with flexibility accustomed to your convenience. 

 

How Does Desigual’s Distribution Strategy Work?

 

Blucactus Korea - fashion photoshoot - What is Desigual’s Marketing Strategy?Equally important, Desigual earns a prestigious reputation for arranging chiseled and sophisticated attire for clients. In the present day, the fashion brand gains bases across all continents in the globe. 

 

Moreover, since 2015, the company has significantly advanced in distributing its distinguished products digitally. Some examples include the “Ship from Store” service, which allows packages to get delivered to the nearest store near the client’s home. 

 

Another significant breakthrough in Desigual’s distribution arrived with the Coronavirus pandemic of 2020; sales peaked up 70%! Moreover, with online access to over 150 countries, the company also thrives from its blockchain technology approach, which promotes transparency. 

 

This Desigual’s marketing strategy earns additional success through its online presence, which emulates unlimited accessibility. Additionally, by practicing malleable methods of ensuring everyone can enjoy what Desigual offers, you can follow suit with this innovative technique!

 

Indeed, these are excellent examples of how the company’s distribution strategy works for you because attentiveness and innovation are vital. Altogether, there are many positive things to expect regarding the growth and development of this luxury name over time.

 

How Can BluCactus Help Your Business Succeed with Desigual’s Marketing Strategy?

 

Ken Schreck BluCactus +1 469 206 5510Desigual’s marketing strategy uses luxury brands to develop a marketing strategy for a particular audience where adaptability thrives. In addition, the company’s goal is also to continue creating clothing and accommodating clients with originality and cordialness.

 

How can BluCactus help your business succeed with Desigual’s marketing strategy? If you want to progress your fashion brand further, please do not hesitate to contact us now, as we are happy to help! 

 

We hope you have gained insightful and motivating methods to develop your fashion company further. Our capable and proficient team is here to aid you in creating a profitable strategy that positions your brand to build an audience. In addition, subscribe to our weekly newsletter to keep up to date with the latest happenings and steps to succeed.

What is Hugo Boss’s Marketing Strategy? Hugo Boss’s Marketing Strategy practices an innovative mixed approach that has resulted in prosperous success. Additionally, the company’s strategies centered on price focus, luxury, and culture become responsible for the brand’s accomplishments.  In Korea, various fashion brand competitors provide a strong counteraction regarding revenue collection. Aside from this, can Hugo Boss’s Marketing Strategy fit your business needs?  Let us uncover more background information and decide if you can apply some factors to implement them successfully. 

 

What is The History of Hugo Boss?

 

BluCactus Korea - Chris Hemsworth - fashion brandTo begin, Hugo Boss can find its origins in the southwestern region of Baden-Württemberg in Metzingen, Germany. Furthermore, in 1923, German fashion designer and Businessman Hugo Ferdinand Boss opened his first store in his hometown. 

 

The following year, the brand expanded into a factory as he collaborated with two other business colleagues. Besides this, the company soon gained recognition for its production of shirts, sportswear, raincoats, professional attire, and jackets. However, during this period, there came an episode of economic turbulence as the company became forced into bankruptcy. Nevertheless, by 1931, the founder established an official agreement with collectors to revive and continue his work with limited resources. 

 

One of Hugo Boss’s most prominent developments in expanding his presence in the industry was participating in the Nazi party. For example, his total revenue from creating and distributing his products grew from thirty-eight thousand to thirty-three million! 

 

In addition, his line expanded to also creating uniforms for Hitler youth, SS, and other related organizations. Despite the company’s dark origins, the brand got shut down in 1946 but was later revived in 1950 by different directors. 

 

BluCactus Korea - Chris Hemsworth - fashion brandTo further elude, Eugene Holy (Son-in-Law of Hugo) recreated the luxury brand that manufactured men’s suits that many recognize today. Next, as you become aware of  Hugo Boss’s history, we strive to present it as a source of animating influence to establish your business approach. 

 

As witnessed here, despite the setbacks the company experienced, we share this to encourage you to implement consistency in your business approach, as growth typically brings initial difficulties. 

 

In summary, from ambitious beginnings, dark pasts, and redeeming revival, Hugo Boss continues to create a unique name for itself and serve as an example for others. 

 

Who is Hugo Boss’s Target Audience?

 

BluCactus Korea - Chris Hemsworth - fashion brandHugo Boss’s Target Audience consists of a millennial adult audience of men and women between the ages of twenty-five to forty years old. Initially, the brand became geared to appeal to an all-male audience by presenting casual wear but evolved significantly after its 1950’s revival. 

 

Interestingly, women’s and children’s lines are now available since 2000 and 2006, promoting a more diverse audience base. This aspiration becomes realized as the company has more than one thousand stores worldwide!

 

Hugo Boss’s Marketing Strategy is individual, appealing, and stable when aiming to invite a particular age group. 

 

Hugo Boss’s Marketing Strategy

 

Furthermore, Hugo Boss’s Marketing Strategy has flourishingly fitted the company to meet its goals in the competing market. Aside from this, let us analyze how your marketing mix approach works across your product, pricing, advertising, and distribution strategies. 

 

How Does Hugo Boss Promote?

 

BluCactus Korea - Chris Hemsworth - fashion brandOne factor to consider with Hugo Boss is that their products are of a luxury quality, generating higher class attraction. In the company’s early days, most products became geared toward Men’s Fashion. 

 

Therefore, with the founder’s death in 1948,  the company headed in a new direction. To illustrate, the company became available to the public in 1988, creating new products such as fragrances

 

Along with this, in 1997 the first women’s defuse line also became introduced. Soon after, this evolved into a complete collection in 2000. As mentioned earlier, a children’s line also emerged in the 2006-2007 fashion season. 

 

With all this said, the company’s stock of items expanded as bags, eyewear, nightwear, hats, and shoe lines became available for clients to purchase! There are also new, surprising, interactive lines for dogs that feature sweaters, collars, and jackets.

 

BluCactus Korea - Chris Hemsworth - fashion brandMoreover, one of Hugo Boss’s most excellent product strategies is collaborating with celebrities like Sebastian Stan, Theo James, and Henry Cavill in seasonal campaigns/events. Indeed, by featuring renowned figures in film culture, new audiences become inclined to explore the expanding collections of the company.

 

Another method of promotion is featuring inclusive testimonial interviews featured in various media ads of premium member customers sharing their experiences for you to relate with intimately. Following this, there is also the creative approach of having products promoted through magazines for further exposure and allure to new clients.

 

While you begin to recognize What is the company’s Product Strategy, it becomes evident that engagement prospers. In brief, Hugo Boss’s Marketing strategy gains a growing positive reputation for its innovative and interactive presentation of new products and lines.

 

What is Hugo Boss’s Pricing Strategy?

 

BluCactus Korea - Chris Hemsworth - What is Hugo Boss Marketing Strategy?Regarding the price strategy Hugo Boss, the luxury fashion company, provides a convenient and precise approach to clients’ necessities. Apart from this, the brand’s predominant audience derives from individuals from within the high middle to highest classes. 

 

This client base undoubtedly creates an exciting group to receive access to high-quality clothing at agreeable rates. Furthermore, the use and exhibition of this brand stand as a symbol of status, trend, and refinement to display. 

 

One can see this illustration with the individual custom-tailoring service offered to meet every request made by a client. Most of the prices are higher than other competitors in the market, but they ensure high rating quality. 

 

Aside from this, Hugo Boss’s Marketing Strategy aims to appeal to everyone by offering a diverse range of reasonably priced items. The company’s pricing strategy is to ensure luxury with flexibility accustomed to your convenience. 

 

How Does Hugo Boss’s Distribution Strategy Work?

 

BluCactus Korea - Chris Hemsworth - What is Hugo Boss Marketing Strategy?Equally important, Hugo Boss earns a prestigious reputation for their arranged display of clean-cut and sophisticated attire to clients. In the present day, the fashion brand gains bases across all continents of the globe. 

 

Products also become created in factories in various locations in Italy, Turkey, USA, and Poland. Moreover, the company’s distribution is rich as it becomes split into two leading brands, “Hugo’ and “Boss”. 

 

Another is the licensing agreement with Samsung, Huawei, Children’s Worldwide Fashion SAS, Movato, and more to create their renowned products. Interestingly, Hugo Boss successfully began an original Men’s Vegan-made suit with collaborations and distributions with other brands in 2020. 

 

This Hugo Boss’s Marketing Strategy earns additional success through its online presence, which emulates unlimited accessibility. Additionally, by practicing malleable methods of ensuring everyone can enjoy what Hugo Boss offers, you can follow suit with this innovative technique!

 

Indeed, these are excellent examples of how the company’s distribution strategy works for you because attentiveness and innovation are vital. Altogether, there are many positive things to expect regarding the growth and development of this luxury name over time.

 

How Can BluCactus Help Your Business Succeed with Hugo Boss’s Marketing Strategy?

 

Ken Schreck BluCactus +1 469 206 5510Hugo Boss’s Marketing Strategy uses luxury brands to develop a marketing strategy for a particular audience where adaptability thrives. In addition, the company’s goal is not only to continue creating clothing but to accommodate clients with originality and cordialness.

 

How can BluCactus help your business succeed with Hugo Boss’s Marketing Strategy? If you want to progress your fashion brand further, please don’t hesitate to contact us now, as we are happy to help! 

 

Our capable and proficient team is here to aid you in creating a profitable strategy that positions your brand to build an audience. In addition, subscribe to our weekly newsletter to keep up to date with the latest happenings and steps to succeed. 

 

We hope you have gained insightful and motivating methods to develop your fashion company further.