How to use social media if you have a law firm. Nowadays, social media is valuable for any sector, including law firms in South Korea. This channel cannot go unnoticed when publicizing your services, so it is essential to know how to manage social media platforms.


Do you want to gain potential clients for your law firm? First, it is important to know that a communication strategy must be designed for this sector to achieve satisfactory results. And marketing experts can help you with this. Remember that there is significant competition among legal professionals, and the goal is to stay on top. Therefore, building your online presence cannot wait any longer. Thus, we will give you the best recommendations to make direct and creative use of social networks for law firms.


Before Using Social Media for Your Law Firm…


Before making use of social media for a law firm, you must understand some basic concepts of marketing:


  • Choose the most suitable platforms to invest in. To do this, you can start on a social network and gradually increase your visibility.
  • Set goals that are measurable and realistic. Ask yourself what you want to achieve by appearing on social networks. Having clear ideas can increase your brand’s visibility and much more.
  • Establish a calendar for developing your content strategy. This will help you be more organized when creating and publishing your content.


What are the Benefits of Social Media for the Legal Profession?


blucactus - smartphonesIt has been thought that social networks do not connect with some types of businesses, but this is not the case. Millions of people use social networks such as Facebook, Instagram, and Twitter daily. That is why the digital world must be part of the legal profession. In this way, a more effective marketing strategy can be developed to gain more visibility and a greater number of clients.


Furthermore, there are many benefits that a good use of social media can provide for a law firm, and here we will mention some of them:


  • Provides greater credibility by increasing the reputation of the law firm.
  • It increases the firm’s positioning in terms of its experience, a benefit that allows you to be closer to potential customers.
  • Helps differentiate the competition to increase visibility in the sector.
  • Allows the appearance of new opportunities or collaborations with other professionals in the same sector.


How to Use Social Media for a Law Firm?


We will tell you some fundamental ways that you must consider using social networks in an optimized way for your law firm:


Share Graphs with Valuable and Original Data


Images must be part of any marketing strategy for lawyers using social media. They are the best way to make your text content stand out. Therefore, focus on your content strategy and create images that quickly attract potential customers.


What can you share?


  • Legal Advice
  • Legal Information
  • Inspirational Quotes
  • Industry Updates


Opt for the Creation of Informative Videos on YouTube


blucactus - likes from facebookThese types of videos are also essential when it comes to social media marketing. Videos make it easier for the audience to understand the message you want to convey. Likewise, you can add personality to your content to make it much more attractive.


Similarly, informative videos appeal to the audience that prefers to consume video content and not text content. However, the ideal is to get the most out of creating informative videos, so you should tell exciting stories and relevant topics and share trending information.


Moreover, you can go even further by interviewing well-known professionals in the industry, as their influence can attract a larger audience.


Follow Up on Conversations Regarding Your Legal Sector


blucactus - different reactions from social mediaSocial networks have many advantages for law firms.


Through them, you can discover the following actions:


  • Keywords related to your brand
  • Conversations around your company
  • Know what people say about you
  • Find valuable information about your company
  • Be aware of controversies in the legal space
  • Monitor conversations related to your company


Respond to Your Comments and Queries From Your Users


blucactus - person using smartphoneSocial media is the best communication channel to interact with your audience as a lawyer.


Consumers rely heavily on social media for communication between brands and consumers.


Many people turn to brands that make life on social networks to clear up their doubts about a brand or service.


Of course, if it is a large company with a larger audience, it can be a time-consuming process, but it will be worth the investment.


Share News Updates and Blog Posts


blucactus - person using smartphoneWhen it comes to using social media for a law firm, informative content is more critical than promotional content. In this way, the more credible the information you share, the more your target audience will notice your experience in the industry.


In the legal sector, potential clients will not consider the promotion’s content to choose the lawyer to take their case. For them, your credibility and your knowledge are more important, so they can decide whether to hire you or not. In this case, your task will be to share informative blog posts and current news with your social media followers.


Finally, you do not have to limit yourself to using the content of your blog. You can select content from other sources of interest or renowned blogs in the lawyer’s world.


Do Not Forget to Tell Your Brand Story


blucactus - person using smartphoneYour law firm can also tell its story as a brand. The history of your legal study will be very effective for the humanization of your brand and for connecting emotionally with your target audience.


This way, it is easier to gain their trust and loyalty.


To do this, you can share the history of your firm’s achievements and much more.


Additionally, you can put your employees on social media as the focus of attention to add a human face to the brand.


Do You Dare to Use Social Media for Your Law Firm?


blucactus - how to use social media if you a law firm - smartphoneConsidering our recommendations, using social media for a law firm can be very easy. Social media can become your ally in attracting potential clients and marketing your services.


Another point to consider is seeing your competition’s strategies to inspire you and get new ideas. Also, if you do not have the time or do not know how to create an effective strategy, at BluCactus, we can help you. Our marketing specialists understand how social media works in your industry and are trained to create a strategy that successfully promotes your law firm. Contact us right now to talk about your project.


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Why Gourmets Need Restaurants Thriving on Social Media. Gourmets not only feed into various cuisines, brilliant bites, and dishes full of flavor but also what is worth the hype on social media. Gourmets expand their experience by risking their luck on the next dining venture. They do not waste time hoping for the best because they expect the best. Additionally, gourmets always do their research, and they’re increasingly diligent at screening each restaurant’s individual social media to see if it meets their standards. Furthermore, gourmets need restaurants thriving on social media because it is the only way to find the next great spot, but what determines that choice?


Gourmets Look for the Best Reviews


blucactus - Why Gourmets Need Restaurants - person using smartphoneWhile they may not be a formal food critic, gourmets’ social media presence can be one that a restaurant should fear. They scour the digital lands in hopes that they stumble upon their next great find, but they have specific criteria in mind for their search. Gourmets constantly look for what has the best reviews and what ranks supreme online. Social media helps them understand what is and is not popular and what has stood the test of time and passed with flying colors.


Reviews have the power to directly inform the gourmet on whether or not a restaurant is a green light. Apart from simply giving a thumbs up or thumbs down, reviews can also educate a potential patron on the specifics that a restaurant offers or does not offer. Moreover, they can discuss staff, food, environment, and the overall experience. While reviews can often solely rely on the in-person restaurant experience, the better the reviews, the better presence the establishment has online. Reviews are a crucial factor for restaurants to thrive on social media.


How Does Social Media Impact My Restaurant? 


blucactus - food in a restaurantSocial media can impact your restaurant in many ways, both positively and negatively, depending on how you utilize it.


Notably, social media can boost sales while attracting new customers. It can also attract fresh recognition that can place you on top compared to other restaurants in your area and those with similar styles and cuisine. Social media is also where many celebrities and influencers can brag about their dining experiences.


If yours is one they have tried, you can cross your fingers that they will promote your restaurant online. Suppose you do not want to press your luck. In that case, you can always negotiate a brand deal or paid advertisement should your restaurant’s online presence take off!


Gourmets Scout for Creative Content


blucactus - Why Gourmets Need Restaurants - person using smartphoneIn addition to looking for the best reviews, gourmets need restaurants thriving on social media because they keep their eyes out for creative content. The content on a restaurant’s social media page can set them apart from competitors. It can also increase its popularity due to a flourishing digital presence. Consequently, the more creative the content, the more traffic a restaurant will drive and the gourmets it will attract.


Keep in mind that gourmets are hunting for the next best dining experience. A restaurant’s online content must be innovative and full of wows to peak their interest. While there are many ways original content can be created, research and utilize ongoing trends. Although trends are the current hot commodities and other restaurants may be using them too, be sure to add your spin on it. Keep it refreshing and creative by incorporating your brand’s personality and identity. A restaurant needs its social media presence to shine.


What is the Best Marketing Strategy For My Restaurant?


blucactus - food in a restaurantNow is the time to take advantage of social media and the world of digital marketing. The success of digital media has continued to grow year after year.


Brands no longer need to be advertised in magazines, newspaper articles, or any hard copy route. Most, if not all, businesses have taken to the digital sphere and have adapted well. The best marketing strategy for your restaurant is to make the most of your online presence.


Furthermore, promoting your business on social media will instantly reach and create an audience that will grow your restaurant over time.


Gourmets Need to See Consistent Engagement


blucactus - food in a restaurantGourmets also need restaurants thriving on social media because they always look for brands that consistently engage with their audience. Although creative content and great reviews are equally important, engagement is a critical element that encourages gourmets to approve your establishment. Engagement displays a sense of care and passion for a restaurant’s customers and industry. Suppose a restaurant’s social media presence involves constant and initiated connection. In that case, it shows that they are going the extra mile.


Consistent engagement does not have to be digital interaction with every individual follower. It can be as little as responding to comments, asking for feedback, or offering a live Q&A. It implies that customers get valued for their thoughts and feelings, which can often turn many gourmets’ frowns upside down. Online engagement has the power to inform a gourmet on just what kind of establishment your restaurant is. Chances are if a restaurant bothers enough to consider what the customer has to say, they are thriving for a reason.


How Can I Make My Restaurant Busier? 


blucactus - Why Gourmets Need Restaurants - person using smartphoneA busy restaurant implies two things: popularity and attention. To make your restaurant more alive than usual, you will need to allure your audience and generate outreach beyond your scope of comfortability.


Meeting these components requires you to market differently. You need to fascinate your customers while encouraging new ones. Host events at your restaurant, create a specialty menu for weekend days, invite local musicians to play during evening hours, and offer catering or discounts.


You can take many routes to maximize the business in your restaurant. Leap and be bold!


Wondering What Else Can Make Your Restaurant Gourmet-Approved? 


blucactus - Why Gourmets Need Restaurants - person using smartphoneAs a restaurant owner, we understand you’ve got your hands full. Supervising an entire staff, serving great food, and providing memorable experiences can only stretch you so far.


You want to branch out of your comfort zone and explore digital marketing for your business, but wearing multiple hats takes time away from you and only adds to your stress. Please do not waste any time worrying because we are here to assist! Click on the link below to schedule a session with us. It is just a short, casual conversation to see if we would be a good fit. We want your restaurant to succeed!


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What Social Media Strategies Will Sell Your Skincare Brand? Skincare lines are becoming increasingly popular as makeup and beauty no longer hold the spotlight alone. As an established beauty guru such as yourself, you only want the very best for your skincare brand. While so many cosmetic businesses compete for the spotlight, you know yours is worth the hype, and it deserves the attention! You might need help with how to get it out there. As your skincare brand takes off, you want to see immediate #nofilter success, and we want to see you get there! You do not have to keep relying on the one in the mirror for assistance. Let us give your business the boost you have been wanting. 


Having Trouble Finding Content? Your Followers Have a Few Ideas


Blucactus- woman using beauty productsYour brand’s social media content can maximize your money-making assets. Content has the power to optimize your business’s present and future success. As your brand lies within an insanely prominent industry, it’s easy to get stuck or overthink your next social media move, but less is more, and we’ll tell you why! Looking for a Clean and Refreshing Take on Digital Marketing? Subscribe to our Newsletter!


You may not realize it, but your next excellent move is just before you. It is already your biggest fan! Your next marketing strategy should encompass user-generated content. Your loyal followers are already obsessed with you and will be proud to show it. Letting them choose your next posts increases engagement with your target audience and prime real estate for product promotion. While customers love seeing what’s in the spotlight, they also love being in the spotlight! An attractive social media campaign encourages follower participation, and if it results in content you can use, it becomes profitable participation. You do not need any over-the-top, extensive, and pricey ads. A simple repost displaying a customer’s glowing product review will sell your brand. It showcases genuine care for your audience while convincing them to care for you. See, we told you less is more. 


What is the Best Social Media Platform for Beauty Products? 


Blucactus- woman using skincare productsTechnically, there is no correct answer here, as cosmetic brands and the beauty and skincare audience use many social media platforms. People’s opinions vary, and therefore, their choice of media varies.


However, the stats do not lie. Instagram is the most popular platform for the owner and the consumer sharing your industry. While it may not always be someone’s endless choice, it is where they look first.


Instagram hosts accounts for many major brands within your industry, small and local businesses, and even new ones. It’s also where many influencers like to try and advertise their favorite products. While Instagram is a top contender, remember that the more social media presence you have, the wider an audience you will reach! 


We Cannot Wait Any Longer! Give Us a Show and Tell!


Blucactus- woman using beauty productsWhile user-generated content is a fool-proof plan, you must rely on something other than that content 24/7. It’s time for you to deliver what the skincare-savvy people are craving. You’ve guessed it. It’s time for you to show and tell! Now the days of presenting your favorite things in front of your friends and classmates have been long gone, but the initial foundation of showing and telling lives on and should be your next social media strategy. 


Beauty and skincare businesses must cater to the needs of their ideal and current audience. Many people no longer enjoy reading about a product before buying it. They would much rather see it in action.


Brands that create and share video tutorials educate the customer and encourage them to try it for themselves. How-To stories and infographics that explain a process, item, or result, can also provoke the same reaction.


Blucactus- woman using skincare productsWith the cosmetic industry constantly evolving, it is hard to expect your audience to keep up with the latest trends, tools, and products. That’s why show-and-tell content is never outdated and consistently compelling. Another route you can take with this strategy is showcasing before-and-after photos.


This showcase can also fall within the user-generated content we previously discussed. However, it’s always a fan favorite from your audience or brand.


People love seeing the successful results of a skincare product they were first hesitant or willing to buy. Displaying a prominently enhanced and shining comparison can sell your skincare brand very well


How Do I Promote My Beauty Business on Instagram? 


Blucactus- woman using skincare productsInstagram is prime real estate for business promotion. Any activity on your brand’s Instagram account can promote your company. You can post product releases, demos, how-to’s, and content showcasing the team and values behind the name.


Participating in monthly and yearly trends within the cosmetic industry can also boost traffic to your business’s profile. Utilizing hashtags, hosting giveaways, and partnering with other companies can spark interest in your skincare brand.


Instagram also offers businesses the option to participate in paid advertisements, which, for a cost, can increase customer engagement and the number of views your profile gets.  


Sharing Clean Ingredients = Appreciated Transparency 


Blucactus- woman using beauty productsWe live in an age in which people are constantly concerned with what they put in and on their bodies. The cosmetic industry is no longer just about what looks and feels the best or what is the most trendy and unique.


Skincare customers need to rest assured that the products they use are of the best quality, specifically within the components that compile the product. Promoting your company’s usage of clean ingredients portrays an honest, transparent, and caring persona. It highlights the values behind your brand and speaks to those who value a pure and simple skincare routine. 


Promoting natural, non-toxic ingredients is as simple as other strategies we’ve already discussed. Customers want to hear all about your products directly from the business, and social media is the perfect platform for educating your audience. Your skincare brand’s online presence should consistently reiterate good health and positive vibes. 


What Skincare Products Are Most in Demand?


Blucactus- woman using skincare productsOver the last year, simple face moisturizers and lotions have been bought more frequently than most other products.


Skincare has come a long way over the past decade, and while many cosmetic brands have created and launched new products and innovative solutions, the classic skincare staples continue to top them.


With goals of ultimate hydration and silky smooth skin, it is no wonder these items are consistently needed.


One can argue that what is in demand largely depends on what’s trending for that year. However, trends briskly come and go. It is the foundation of a skincare routine that stays. 


Interested in More Ways to Sell Your Skincare Brand? 


Ken Schreck BluCactus +1 469 206 5510For a business owner, it can be stressful! How can you blend your brand’s spotless development with a supreme marketing strategy? Let us work with you! We’ll give your brand a glossy finish that outshines any other! 


Unsure of whether or not we harmonize with your brand’s color palette? 


Take advantage of a free consultation!


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Skincare Advertisement Strategies that Can Increase Your Online Revenue in Korea. As a beauty business owner, you know that skincare is becoming exceedingly more popular within the cosmetic industry. You have just released your skincare line on your company website, and now you might think it is time to begin the waiting game, right? Wrong! Of course, any retail business depends on the customer, but that only applies after you’ve completed the necessary work. You must first rely on your brand’s digital marketing skills and strategies because that is what will lead the customers to you. You may need help figuring out where to start. Here are some advertisement strategies for your skincare brand that can help increase your online revenue!


Illuminate Your Skincare Product’s Reliability


Blucactus - woman using beauty productsSkincare advertisement strategies should begin with promoting the reliability of your products. Your online content should encourage customers to trust your products. Reliability can go a long way in the cosmetic industry and increase your online revenue. Subscribe to our Newsletter!


You can showcase the reliability of your products in various ways. Many people strictly look for customer reviews, giving them that sense of validity and dependability. It solidifies a customer’s desire to buy from you because they know your brand is one they can trust. It is important to display as many positive customer reviews as possible, especially on your website’s homepage or social media profiles.


If one of the first things a customer sees is other customers raving about your products, they are sure to browse longer and even seal the deal with a purchase. In addition to advertising great reviews, you can re-post content your audience tags you in. Publishing user-generated content is always a crowdpleaser, showcasing your products in action while simultaneously displaying a positive review. Product reliability flourishes when your audience sees customers promoting your brand on their own, and you can often maximize this content with creative campaigns. 


Is Skincare Profitable?


Blucactus - woman using beauty productsSkincare is an increasingly profitable market. By maintaining the necessary staples, such as cleansers and moisturizers, and introducing innovative creations, such as masks and serums, skincare continues to grow rapidly and globally.


Many beauty brands have adapted to and incorporated a skincare line because the cosmetic audience has shown they want it, need it, and search for it. Integrating a nightly and morning skincare routine has become second nature to many people.


When people adjust their usual regimen from just makeup and beauty to adding health and skincare, they are causing the skincare market to be even more successful.


Let Your Skincare Brand Glow Through Influencer Collaboration 


Blucactus - woman using beauty productsIn addition to showcasing your product’s reliability, another vital revenue-increasing marketing strategy for your skincare business is collaborating with beauty and skincare influencers.


This strategy is where you should strongly utilize your social media platforms because your audience will most likely look for influencer partnerships with their favorite brands. Beauty influencers have immense power over your targeted audience, whether TV personalities, YouTube beauty gurus, or TikTok stars.


It would be best if you constructed a lengthy campaign with multiple influencers and various promotional ads. However, it can be a little less extensive. Collaborating with beauty and skincare influencers can be as simple as paying them to create a post promoting one or more of your products. It is often a simple way to advertise your brand and services, driving your online revenue up!


Where Can I Sell My Skincare Products Online?


Blucactus - woman using beauty productsWith technology constantly expanding, the digital web can offer many options to business owners and entrepreneurs looking for and needing to sell their merchandise. Creating and utilizing your brand’s website is an excellent platform for streamlining sales.


Social media is also a retail powerhouse, as there are various apps and websites to choose from, each optimizing the online shopping experience. Platforms such as Instagram allow retailers to incorporate in-app shopping and even checkout, ensuring easy accessibility and convenience for their customers.


Other platforms, such as TikTok or even Facebook, offer similar services. However, you can always redirect a follower to your main online store: your website! 


Diligent Proactivity = Boosted Income for Your Skincare Business.


Blucactus - woman using beauty products - Skincare Advertisement StrategiesWhile your beauty brand should practice displaying your product’s reliability and collaboration with Influencers, it should also remain diligently proactive. Your cosmetic business is up against many other prominent brands. The creativity and consistency of your brand’s online presence can make all the difference between who your audience will choose to purchase. 


Proactivity requires you to be aware of the big successes and failures of the skincare market. Your brand should keep up with the latest and greatest skincare trends and create content that reflects your customers’ interests. Proactivity is not for the weak. You should be obsessed with your brand’s success so much that you stop at nothing to keep it coming.


Proactivity should involve daily research of your competitor’s campaigns or products and even hosting Q&As and surveys to discover what your customers want to see. You can also offer reward or membership programs for loyal patrons, practice customer engagement through social media outreach, and the list goes on. Diligent proactivity can increase online revenue and boost your brand’s digital presence. 


Is Cosmetic Retail Businesses Profitable?


Blucactus - woman using beauty products - Skincare Advertisement StrategiesCosmetic retail businesses are highly profitable! The world of beauty, skincare, and all things cosmetics has grown tremendously throughout just these past few decades.


With cosmetic brands observing the skincare and beauty market take off, they have worked tirelessly to continually expand their merchandise, increasing the number of tools, products, and services.


There will always be a market for cosmetics because their demand is consistent and becoming even more robust. People care about how they look and feel and need to participate in the latest trends. The consistent behavior surrounding the cosmetic industry will always result in profitability. 


Need Your Skincare Brand’s Revenue Boosted Even More?


Ken Schreck BluCactus +1 469 206 5510You may be worried that your beauty business cannot compete with the others out there. You have been searching for a way to surpass your audience and expectations, but you have yet to find it. There are a lot of marketing strategies your brand needs you to utilize. Some take time, while others take knowledge and experience, and we know that business owners like yourself have so much going on at all times! You cannot give a makeover to every aspect of your brand, so let us take care of some of it for you! 


We got your digital marketing needs covered, contoured, and highlighted. Take advantage of our complimentary consultation to see if we are the right fit for you. 


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3 Must-Haves to Boost Your Beauty Brand’s Instagram Profile if you’re in South Korea. Instagram has the power to make your beauty brand something great! With the rise of social media marketing, many brands have been adapting to the digital playing field, and it’s time for you to get on board! Many tools and strategies on Instagram can boost your beauty brand’s profile. Promoting your company’s Instagram profile means your account has the chance to gain more popularity, more traffic and visitors, more followers, more likes and comments, and even more sales. Let’s discuss three must-haves to give your beauty brand’s Instagram profile the boost it needs! 


Going Live Can Boost Your Beauty Brand’s Instagram Profile! 


Blucactus - social media for beauty brandsInstagram Live can boost your beauty brand’s profile. Your business must take advantage of this tool, as it will strengthen engagement with followers and potential customers.


Beauty customers want to see products in action, and the brand’s team and Instagram Live allow you to do both! 


Going live on Instagram offers many different ways in which you can provide beauty tutorials, host Q&A, receive feedback, or do a GRWM while promoting your products. Beauty customers love virtually connecting with their favorite brands.


The more a business makes an effort to engage with its followers, the more traction its Instagram profile will get. 


Why is Instagram Good for Beauty Marketing?


Blucactus - social media for beauty brandsInstagram is good for marketing because it thoroughly encompasses and promotes visual advertising. Instagram is the epitome of seeing is believing.


It engages followers, visitors, and audience in their entirety through images, whether still or moving. While some can argue that other platforms might be just as good for beauty marketing, many of them rely mostly on written text, posts, or captions. Instagram allows businesses to show and tell rather than just show.


Additionally, Instagram is a game changer for beauty marketing because it’s the most popular platform among its audience. Many beauty patrons look there for their next glamorous purchase. 


Insta Stickers Can Boost Your Beauty Brand’s Profile 


Blucactus - social media for beauty brandsAnother must-have to boost your beauty brand’s Instagram profile is utilizing Instagram stickers! Like going live, stickers allow your business to connect with your audience further.


They may be more inclined to view stories. You can incorporate Instagram Stickers into your posted Instagram stories. 


Stickers encourage followers to interact with your brand. You can ask questions, take polls, and keep up with trending Stickers. They are a great tool to optimize daily, encouraging follower participation and allowing you to maintain your online presence.


Instagram Stickers will boost your beauty brand’s profile, as they will drive traffic, connections, and new followers. 


What do Beauty Influencers Do? 


Blucactus - social media for beauty brandsBeauty influencers are experts in cosmetics, whether makeup or skincare, and they create social media content based solely on their expertise.


Many beauty influencers film videos of themselves trying on different products, leaving reviews for brands or products they’ve already tried, providing beauty tutorials to their audience, and even creating their go-to beauty look for the day or a quick GRWM.


However, their content includes more than videos. Beauty influencers can also post simple pictures of new faces they’re working on, their new favorite mascara, or hints of what they’ll be working on next. No matter the video, picture, post, or caption, beauty influencers are trusted allies in the beauty community and are valued by both businesses and customers.


Teasing a Product Launch Can Boost Your Beauty Brand’s Instagram Profile  


Blucactus - Beauty Brand’s Instagram ProfileCustomers of the beauty industry go crazy for product launches, especially when they’re from their favorite brands. It is not just the initial launch, that first-day release, but the pre-launch promotion that can get your followers hustling and bustling to your Instagram page. Teaser campaigns can often be just as successful as the product release campaign, and Instagram is the prime source your brand will want to market. 


As you may know, Instagram is one of the leading platforms for marketing beauty and cosmetics, and it’s essential to take advantage of that current fact. Your beauty brand’s Instagram profile can tease a product launch by showcasing “coming soon” content. Whether by highlighted stories or published posts, this content will surely pique followers’ interest, at the very least. It can also increase the number of times followers visit your page, as they might remain curious about the products to come. While it’s easy to overthink this must-have strategy, try not to! Less is more! Keep in mind that you want to publish the bare minimum and just enough that your followers stick around for more and even click that pre-order option. 


How Do People Get So Many Followers on Instagram?


Blucactus - Beauty Brand’s Instagram ProfileMany people obtain a substantial number of Instagram followers because of the consistency and creativity they put into their content. Many followers only appear for a while because followers must be worked for and attracted over time.


However, your effort into your Instagram profile will make all the difference. Posting content daily will maximize the amount of traction to your account. Many Instagram users want to see a consistently active profile that creatively displays your personality.


Content that is repetitive or appears similarly on your page will seem unexciting to visitors. Incorporating new ideas and colorful content will allow you to gain more followers. 


Looking for More Ways to Promote Your Brand on Social Media?


Ken Schreck BluCactus +1 469 206 5510As a beauty business owner, you should always be ready for what is next. With the cosmetic industry constantly growing, trends continuously circulating, and products quickly evolving, we know it takes work to keep up. Digital marketing plays a vital part in your brand’s success, and we want you to achieve it! But we also know balancing your life and business is challenging, and we would never want you to sacrifice both. So you can pick back up that eyeshadow pallet because we can take it from here! Please take advantage of our free consultation, and take the steps to success! 


Yes, please! I want to access my quote free of charge!


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What is Maybelline’s Social Media Strategy? The renowned makeup brand Maybelline has taken the lead in South Korea and the rest of the world in an abysmal way regarding its competition. Part of its success is due to its social media strategy, which has shown the highest rate of loyalty in these channels in the last year.


So doubt always arises about what they do differently from the other brands that are their competition in the market to position themselves in the first place of preference among the public. Therefore, today we want to address and learn about the strategies applied by Maybelline that place their products as the most sought-after in stores.


But first, let’s talk about the brand and its origin.


Origin of Maybelline


Blucactus - modelsMaybelline was created in 1915 by Thomas Lyle Williams, inspired by his sister, from which the brand name comes: Mabel Williams. She accidentally burned her eyelashes and eyebrows in the kitchen fire, which is why he had the ingenuity to create a product to darken the burned area.


For this reason, he combined ashes and coal powder with Vaseline, applying it to eyebrows and eyelashes and simulating their appearance. And when observing its effectiveness, Thomas Lyle Williams decided to produce more. Seeing an opportunity to take that idea further, he put it on sale, creating the world’s first mascara.


Two years later, the company launched the first Maybelline Cake Mascara product, which you could only purchase through the mail. And in 1930, he incorporated new products such as eye shadows and eyebrow liners.


Over the years, the brand continued to innovate. And in 1960, it launched a waterproof mascara called Ultra Lash. Maybelline applied the first presentation with a brush directly from the tube.


In 1996, Williams sold the Maybelline company to a cosmetics and general care giant, L’Oréal. It was a strategic decision to position Maybelline in large markets and achieve a global reach in selling beauty products. 


Maybelline Networking Strategies


First, it is necessary to note that Maybelline has 11.5 million followers on Instagram. This far exceeds its competitors, such as Revlon with 2.9 million and Cover Girl with 3 million followers. On Pinterest, Maybelline currently has 3.1 million followers, surpassing CoverGirl’s 94.9 thousand followers.


Influencer Marketing


Blucactus - modelsPeople currently known as Influencers have become successful tools in the content marketing business. They represent a boost for brands. Their presence in the media, the number of followers, and the confidence they convey with their actions.


Nowadays, Influencers act as brand ambassadors. In the case of Maybelline, they employed these types of people as ambassadors. Their opinions also testify to the brand’s quality and effectiveness by demonstrating that they meet their characteristics and what they promise.


This figure should be distinct from the famous models and personalities we see in the traditional advertising that the brand launches. Here we refer to the videos on social media where we see makeup artists who, although we may not know them, have many followers on their Instagrams and are responsible for testing the products and showing tutorials using the brand’s makeup.


So Maybelline bets on this type of influential people on digital platforms. All with the vision and goal that they not only share content but also appear in the leading promotions of products on social media.


Inclusion and Diversity


Blucactus - modelsThat said, there is no doubt about the degree of reach these types of people have in the industry and on social media, which is a benchmark for measuring reputation and popularity.


But another essential point in recent times, and to which Maybelline has given its place and presence on socials, is inclusion and diversity. In a world where people struggle to be recognized and accepted, the brand has opened the doors for them to show themselves as they are and their talent.


Thus, we see how on Instagram, we find tutorial videos of men putting on makeup (and how skillful they are). And as an example of what we mentioned, Manny Gutiérrez (or ‘Manny MUA’) was named the first male ambassador of the brand, taking advantage of his 4.1 million followers on Instagram and 4.86 million subscribers on YouTube.


Similarly, influencer content consistently drives engagement on Instagram. At the same time, the brand also benefits from a large and active community of influencers such as singers, models, and others who post mentioning the brand and its products.


Focus on Product Launch


Blucactus - models - Maybelline Social MediaWe know that interaction happens through networks and social media. Now websites are to inform and buy more than to get the former. So, Maybelline is oriented to make Instagram its interaction place to seek to retain followers and buyers.


For this reason, as explained in the previous point, Maybelline bets on content creation shown and promoted by influential people. In addition to seeking to foster emotions and expectations before the launch of new products through visual tools.


A clear example of this strategy is the launch of makeup lines in collaboration with celebrities. The campaigns are as attractive as possible and use a # to position the posts. All this is in addition to the great quantity of visual material they release in anticipation of the launch.


Similarly, the brand not only bets on the content it publishes but also encourages followers to interact through questions, surveys, and others in their accounts.


Specific Content for Each Platform


Blucactus - model - photoshoot - Maybelline Social MediaMany beauty and makeup brands generate content. This content is launched equally on all social platforms with a presence, perhaps making variations in the format to adapt to what each one demands.


However, Maybelline, always avant-garde and one step ahead of the competition, is in charge of creating specific content for each social network where it lives, which translates into different content according to the platform in question.


So we found various particular boards and pins on Pinterest where you can see different categories, ranging from tutorials to product reviews, such as the famous “Get the Look,” where people learn how to do makeup easily using the brand’s products.  Also, there is the “Must Have,” where you find makeup recommendations. There will always be helpful material.


Blucactus - model - photoshoot - Maybelline Social MediaNow, on YouTube, another ideal site for interaction, we also find the brand very well positioned. Thanks to the content creators who make their tutorial videos and challenges with influencers, samples, and product reviews, a large amount of material are available. The Maybelline TV channel has 428,000 subscribers, videos of collaborations, and testimonials, in addition to its international and local campaigns.


Maybelline adopts a specific approach for each space where the brand is since it is aware that the public is different in each one. There are spaces where comedy or seriousness has a place. And therefore, they create high-quality content that is attractive to the public and encourages them to watch it and want to subscribe or become a follower and interact, even by simply liking the content.


Make the Consumer the Protagonist


Blucactus - model - photoshoot - Maybelline Social MediaMaybelline has prioritized involving the audience on its social platforms. Since much of the content created by its followers gets shared on networks, they offer free samples of their products to customers. Thus, they motivate them to comment publicly and share product-related material on social media.


These people are followers or ordinary customers who are not influential. Maybelline recognizes the importance and relevance of these people in terms of sales and consumer behavior. What better way to demonstrate that a product fulfills what it promises than to be tested on someone in particular and to whom they do not get paid?


For this reason, Maybelline has been in charge of giving prominence to its regular users and ensuring they can reach a wider audience through their videos and material.


Another aspect to consider is that using everyday people’s content also sends out a message from the brand that its products are equally available to everyone, in addition to the fact that the costs are affordable in the market.




Blucactus - model - photoshootThis 2022, and a few months ago, Maybelline launched a podcast called: Maybelline I’m Fine, You? which talks about mental health and gives space to people who suffer from anxiety, depression, etc. Including all kinds of people seeks to create a safe space for all those who go through adverse situations.


Beyond the products, advertising and makeup, it is a way of seeing the beauty and demonstrating it through mental health care and its importance. So with this Maybelline action, another success is scored and encompasses a new space in social media.


Mixed Strategies


Blucactus - model - photoshootFinally, it is essential to note that Maybelline is also committed to a mixed strategy, employing celebrities, ordinary people, and influencers since it wants to cover both the online and offline markets.


So, as we see a strong presence on networks, we also see it in stores and shops, one complementing the other.


Maybelline’s social strategy focuses mainly on creating visual content in both high-quality images and video. But, above all, making ordinary people its protagonists, teaching and demonstrating with facts that its products are good, of quality, and represent an excellent investment for the client is their goal.


Maybelline strives to be a brand for everyone, which is why they publish tutorial videos of people dedicated to makeup on Instagram. All without them being extremely famous, part of their success on these platforms lies here.


Ken Schreck BluCactus +1 469 206 5510If your business focuses on beauty and makeup, and you need to be as successful as Maybelline and want the same boost, feel free to contact us.


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Powerful social media strategies for rehabilitation centers. Social media is a powerful tool you can leverage in your marketing plan to succeed. If you are a rehabilitation center owner, you should know that through social media, you can boost your visibility and reach your potential customers.


Just as you must invest time to establish your rehabilitation center, you must also invest in creating an effective social media strategy for better results. 


In this article, we will unveil how you can effectively use social media for rehabilitation centers. So, let’s get started.


What are the objectives of social media marketing for rehabilitation centers?


BluCactus - doctors using social media accounts to promote businessIf you own a rehabilitation center, leveraging the power of social networks and creating an effective strategy to establish a strong community through them is a must.


In terms of social media marketing objectives, the first step you should consider is to make sure that each objective has key performance indicators (KPIs), such as visits to the website from social networks or the number of shares. By doing so, you can easily measure if your approach is effective or not.


Additionally, it is important that the objectives are adjustable to your niche. Let’s take a look at the key things you must include:


  • Increased brand awareness: To increase your brand awareness, you must make people aware of your rehabilitation center through informing about your brand, exclusive services, treatment plans, and specialized therapy services.
  • Lead generation: Social media platforms are great for consolidating direct communication for queries and assisting your target audience towards your contact information. Use this to your advantage.
  • Community development: Your rehab center can be established as a supportive community not only for those in recovery but also for their families through educational and inspirational content.
  • Client retention: Take advantage of social media to maintain the interest of previous clients. To do this, you can share success stories or additional post-treatment tips offered at your clinic.
  • Crisis management: Regardless of your social network choice, you can address any misunderstandings or negative criticism immediately. Make this a priority. In this way, you can clear out any false information or errors as transparently as possible. 


How to manage social networks for rehabilitation centers?


Social networks can help you define your social media goals, but that’s not all. Below, let’s delve into the ways you can take advantage of social networks to promote your rehabilitation center:


Conduct a competitive analysis


BluCactus - doctors using social media accounts to promote businessWhat type of content do your competitors publish? Everything begins with this question. Analyze if their posts focus on the emotional aspects of the recovery stage or the medical facets of each treatment. Likewise, define the gap your rehabilitation center can fill by adding value.


To determine what your competitors are doing, you must examine the shares, likes, and comments their content is receiving to determine the needs and preferences of the community.


Additionally, you must examine the frequency of their posts, if they do any paid advertising, and their clientele’s reviews. This information will be beneficial for you as you will be aware of your competitor’s weaknesses to create a more solid and attractive strategy for your potential clients.


Identify your social media channels


Social media platforms for rehabilitation centers have the advantage of adapting to different age ranges, interests, behaviors, and more. For rehabilitation centers, it is necessary to identify the platforms where you can reach people who are in need of your services. However, before making a specific decision, research where your target demographic spends the most time.


Next, let’s look at the advantages of each social network for rehabilitation clinics:




Instagram is a visual platform with great popularity among young adults. Therefore, it can be used to share images of your facilities, motivating testimonies, and graphics that demonstrate the seriousness of addictions.




Facebook is often used by a large demographic group. Moreover, Facebook is an interesting platform, allowing you to publish detailed articles and host live Q&A sessions. Through these features, you can encourage real-time participation.




When it comes to healthcare topics, Pinterest is very effective for posting infographics that have an appealing visual touch, and even instructional blogs from your website that discuss addiction treatment.




BluCactus - doctors using social media accounts to promote businessTiktok is a channel that features short format videos and has a large percentage of visibility from the young public. Therefore, to take advantage of the benefits of this platform, it is necessary to create content tailored to this demographic range.




Formerly known as Twitter, this platform, with its fast flow, is perfect for sharing up-to-date news and links to extensive content, such as practical advice related to addiction and mental health.




By functioning as a B2B platform, Linkedin allows you to network with other healthcare professionals. Likewise, you can share academic articles and place job offers to find accredited personnel that can operate in rehabilitation centers.


Create a social media content calendar


BluCactus - doctors using social media accounts to promote businessManaging social media for rehabilitation centers is likely to be tedious. So, have a social media content calendar on hand. A social media content calendar will allow you to plan the types of content your rehabilitation center will cover in an organized way.


So, what should you include in a social media content calendar for rehabilitation centers? Let’s explore:


  • Daily posts: Daily posts can offer practical advice for individuals who are undergoing treatment. However, you can also share motivational quotes and updates regarding your rehab center. 
  • Theme days: For instance, “Mental Health Fridays,” would be ideal for focusing on important aspects of mental health. Likewise, any day will be ideal to discuss a specific topic that captures the target audience’s interest.
  • Reactive posts: Your calendar should have space for reactive posts that have not yet been planned. These could be notable trends or current news about addiction treatment.
  • Weekly analysis: You could merely post an article a week and write about a success story or a specific treatment for addiction.
  • Featured events: If there is an open house at your rehabilitation center or other important events, you should mark them on your calendar in advance.
  • Platform-specific content: Your content must adapt to the strengths and weaknesses of each platform. For example, Instagram or TikTok content is more visual while LinkedIn focuses mainly on academic content.


Interact with the community


To foster a deeper connection with the community, you must publish content in an effort to create two-way conversations. To achieve this, responding to messages or comments on time can help you build trust and develop a stronger sense of community. 


For example, if a person shares a post related to behavioral addictions, a simple message giving a professional opinion may be enough to identify your rehabilitation center as safe and trustworthy.


Share educational content from your website


BluCactus - rehab centers in usa and doctorsYour website needs to be seen as a trustworthy resource. To do this, all your content must be educational and delve into the treatment options available for different addictions. 


A published article addressing the importance of social support and family in the recovery of a person with addiction or a successful story of a recovered patient can help you establish you as an addiction treatment specialist.


However, you don’t have to limit yourself to creating articles. You can create videos or presentations to simplify complex topics and keep your audience engaged. Moreover, by doing so, you can cover all content consumption habits for your social networks to become must-visit resources for individuals seeking a topic related to rehabilitation centers, mental health, and addiction.


Take advantage of hashtags


Hashtags are seen as the backbone of social media platforms, allowing for greater visibility. hashtags direct users to your content as long as they are used correctly. However, you should use them strategically. 


If you don’t, using hashtags can cause your content to get lost in the vast realm of content unrelated to your rehabilitation center. Therefore, the use of specific or localized hashtags is preferable. Furthermore, you can also create your own branded hashtag that can be used by your customers when sharing their success stories.


Why is it important to invest in social media strategies for rehabilitation centers?


BluCactus - rehab centers in usa and doctorsIn most cases, organic reach is not enough to achieve good results. Paid advertising on social media or the use of sponsored posts are vital when it comes to actively reaching out to people who need addiction treatment.


Let’s imagine that you have published a video in one of your communication channels with content related to a common therapy approach to treat addiction. This can be published as a pay-per-click ad to reach more people interested in addiction recovery. 


The goal is to get your content seen by the right eyes. But first, you will likely need to obtain an addiction treatment certificate to verify that you are a licensed and trustworthy treatment provider.


With optimized ads, excellent copy and the right keywords, you can create a constant flow of people who will contact you for information about your rehabilitation center.


Do you need powerful social media strategies for rehabilitation centers?


Ken Schreck BluCactus +1 469 206 5510Social media performance metrics are more than numbers; they are your roadmaps to evaluate your strategies better. While you can always keep these metrics in check by your team, you’ll likely need a social media expert to optimize your strategy. 


At BluCactus digital marketing agency in South Korea, we can help you navigate the social media algorithm in your favor. Contact us right now for expert advice and top-notch social media marketing strategies tailored to your needs.


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