Tag Archive for: Web Design

Web redesign allows web owners to improve their website’s weaknesses so that they get more conversions. Its importance lies in the fact that websites function as cover letters for every business in Korea. They are also the first digital impression that many customers have of a brand. Because of this, the money and time put into creating a website can be the difference between a high bounce rate and success.

 

Design and software experts believe website owners should update their pages from time to time to offer the best customer experience. Today, we will discuss web redesign and how to use it to increase web conversions.

 

What is a website redesign?

 

This consists of all those changes you make to a website to adapt it to new digital changes.

 

For example, its functions and visual elements.

 

Users can also do this to modify business marketing and improve their website’s user experience.

 

Today, there are two types of designs which are:

 

 

 

 

• Graphic redesign: Deals with the visual aspects of the portal.

 

• Structural redesign: This involves transforming the website’s structure and changing the CMS, better known as the content management system.

 

You can make both of these changes at the same time.

 

However, these will be subject to the needs of the client and the website’s status.

 

You must first make a well-thought-out plan to improve its functions. Only in this way can a website be as efficient as possible.

 

Steps to redesign your website:

 

To carry out this process, you must follow the same steps you followed when creating your website from scratch:

 

• First, you must define the project. For example, audit, and specifications.
• The modeling process. This involves making models of web pages.
• Development. This step involves the installation and configuration of the CMS, as well as the development of different functionalities.
• Content integration. Arrangement of texts, images, and videos.
• Search engine optimization. Involves optimization of tags, internal mesh, and redirects.
• Acceptance. At this point you can start to carry out tests, and validations to put the new site online.

What are the benefits of web redesign?

 

We already discussed the advantages of redesigning a website. Now, we’ll provide a list of some of the benefits of a web redesign strategy.

 

Better user experience

 

In many cases, websites have a high bounce rate because their visitors don’t understand its organization or how to access its content.

 

Thanks to UX web redesign, you can eliminate this problem by offering them a better experience.

 

As a result, they will want to stay on your website for a lot longer.

 

Higher quality and optimal technical performance

 

If some of your website’s buttons aren’t working, you should use a web Redesign strategy. This will ensure that everything on your website runs smoothly, offering the best quality to your readers.

 

Better visibility in search engines (SEO Optimization)

 

You can reach a better position within search engines by redesigning your website. This is while also taking into account SEO optimization. By this, we mean keywords and every element able to grab the attention of new readers.

 

A secure website for you and your client

 

Gain your readers’ trust by ensuring that their data won’t be used for any database without their consent. Today, many visitors don’t trust their websites due to data breaches.

 

Because of this, you should offer them a website they can trust. Only in this way will they rest assured that their information won’t be used without their knowledge.

 

An increase in website conversion rate

 

This is one of the main points we wanted to touch on this blog. Since your website is your cover letter, first impressions matter. Because of this, you must ensure that users see you as a trustworthy site from the moment they enter it. This way, they won’t need to look for any other website besides yours. The redesign of your website will make you look like a trustworthy company, thus making users prefer you over the competition. In short, they will only buy your products and services.

 

How to carry out a successful web redesign process

 

There isn’t an exact set of rules or formulas to make a successful website.

 

However, you must follow some vital steps to create the best platform in your industry.

 

Thanks to them, you will also be able to offer the best experience to your customers.

 

You must follow a guide to carry out a successful web redesign process.

 

 

 

• Organize an audit of your current site and the competition

 

Before starting with this process, you must first research and study your website’s strengths and weaknesses.

 

This way, you can enhance what already works and fix what doesn’t.

 

Here are four elements you must take into account when improving your website.

 

• Technical audit: By this, we mean the aspects that could be optimized in terms of loading speed, mobile compatibility, and number of referenced pages, indexing problems, traffic volume, bounce, and conversion rates.
• SEO audit: This refers to keyword positioning, page structure, HTML tagging, and website content.
• Navigation audit: Menu intuition and ergonomics are fundamental for a website. After all, they allow the page to be navigated more easily.
• Competition: Study your competition’s pages with tools like SEMrush to learn what makes you stand out from your rivals.

 

• Describe what the objectives are

 

Once you know your website’s strong and weak points, you can determine what you’re going to do.

 

You must establish your objectives and goals when carrying out a web redesign strategy.

 

 

 

 

 

 

• Opt for a content management system

 

You must know your website’s provider and the companies or tools you can use to continue improving it.

 

Many experts recommend managing your website with a CMS or content management system.

 

Thanks to this, it will be much easier to create and post content, regardless of your lack of HTML knowledge.

 

Tools like WordPress are the most used for this.

 

• Optimize your website

 

As we mentioned, one of the main benefits of redesigning your website is the ability to use tools to optimize your website’s SEO.

 

However, it also works as a strategy to stay at the forefront of new digital trends. For example, you can optimize your site in:

 

• Technical Aspects: Some of these aspects may include responsive design, implementation of an SSL certificate, 301 redirections of old pages, and creation of the robots.txt file.
• Content:This focuses on the page’s SEO and keywords, as well as its editorial quality, semantics, HTML tagging (H1 / H2 / H3 tag, title, meta description), and URL.
• User experience: Also known as UX, once your website has been redesigned, you can improve ergonomics. Thanks to the internal network, you can also create easy navigation, a short and explicit menu, and attractive visuals.
• Website Conversion:This is done by inserting a CTA (call to action), managing forms, creating landing pages, and analyzing the purchase route. By doing this, you will increase your website’s conversion rate and sales.

 

• Record your long-term web redesign

 

This isn’t only about a process that once finished you put aside.

 

On the contrary, these types of projects help you to get involved in the long term with different platforms and clients.

 

For this, you can invite potential clients through social media.

 

Besides, you can make yourself known to potential customers through Google searches.

 

Hence, the importance of having optimized and fresh content relevant to your followers.

 

• Offers exclusivity

 

Remember how users find it important to have content or a website where they feel heard and that, above all, is made for them.

 

As your website’s visitors, they want to see exclusive material and promotions able to meet their needs.

 

Besides, by doing this, you will also make them feel like a valuable asset within your company.

 

On the other hand, this will enhance your business’s positive elements and help the visitor avoid its negative ones.

 

• Entrust your redesign project to a website redesign company

 

The best thing to do when carrying out projects like these is to leave them in the hands of design and software experts.

 

It’s not just about having an acceptable service provider or watching online tutorials on taking over the project independently.

 

Hiring web design services will help you solve any problem with your website.

 

After all, experts in this field know everything about design, development, integration, SEO, marketing, project management, and web page writing, among other things.

 

However, you must consider that, even if you request the services of a software expert, they may not have the necessary knowledge to manage a project like this.

 

That’s why we recommend researching website redesign services. By doing this, you will find many marketing agencies that specialize in web design services.

 

Carrying out a project like website redesign can be highly labor-intensive if you want to do it independently.

 

The best thing you can do, in terms of investment of your time and money, is to seek the help of a website redesign company. This way, they will complete this task for you while ensuring the best results.

 

BluCactus Korea, your ally in Digital Marketing

 

BluCactus is an international marketing agency serving clients worldwide. Our specialty is creating web designs and optimizing for online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market: the digital world.

 

BluCactus Korea will accompany you in every step of your brand’s development, from branding your business to creating content. Our focus is on supporting you with the development of your website or the administration of your social media accounts.

 

This online marketing agency, based in Seoul, KR, seeks to strengthen your brand image and take it to the next level. Don’t wait any longer for the help of the best digital marketing specialists; contact us through our social media or website.

 

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3 UX Tools Every Web Designer Needs. Today, we’re going to share 3 tools that you should use to improve a website. Thanks to them, you can improve its user experience and, most importantly, conversion rate.

 

As web designers, we love building projects, products, and websites from scratch. It’s a very creative and fun process, and we love that. 

 

However, the value of design is in working long term and not just building the first initial version. This happens because, in the beginning, most of our assumptions may be wrong or misleading.

 

Only when working on a long-term project, can you create real value? This also happens when reviewing how people use your website or product. Only then can you improve the user experience and what’s not working? As a result, you will create a better understanding and more conversions using the UX to attract more customers to an attractive website.

 

So, with more money, more goals are achieved for any product or website. Here are some tools you can use both for business and when working with clients.

 

Tool #1: Google Analytics

 

You’ve likely heard about it. This is a very common and free tool that almost everyone uses. It’s so powerful, yet most people don’t understand how to use it correctly.

 

You must understand who your audience is, where they come from, in which countries they live, their Internet speed, and what devices they use. In this last case, we often think that our visitors use desktops when, in reality, they use their smartphones.

 

As a result, you must ask yourself some questions. For example, did you create the website only for desktops? Is your website too heavy for slow connections? Can your users understand the language you’re using?

 

When you understand who your audience is, you can make better assumptions. As a result, you will be able to design your website better. Google Analytics is key because it lets you know your visitors’ behavior. You can see what pages your visitors visit and what they are doing.

 

The next step is to understand how to improve this or that. You need to find out what works and what doesn’t; to achieve this, you need data.

 

On the other hand, this tool also lets you measure conversions, in other words, how many people buy. Now that you understand conversion rates and how to get this data, you can start thinking about what to do with it.

 

Tool #2: Full Story

 

UX tools every web designer needs. This is yet another powerful tool called Full Story. It’s a little too advanced for basic projects, so you can’t use it for them.

 

This works by recording the screen to show you everything people do on your website. You can see if they’re scrolling, where they click, and how they interact with your product. As you can see, this is a fantastic tool worth using.

 

This tool offers a fantastic interface for viewing, sorting, and showing people who clicked here and not there. You can also filter your visitors to see exactly how they’re behaving.

 

Think of it as a video that helps you understand how your users interact with your website. In it, you can place an element in the wrong place to see how your users react to it. This will give you insight into what changes can and cannot help you improve the UX.

 

Please remember that this doesn’t consist of numbers. After all, you already have access to your website’s analytics. Instead, it is like watching a video or screen recording about how your visitors move within your website.

 

Thanks to this, you can get insight or an idea about how to improve your designs. As you can see, this is a potent tool. However, it isn’t cheap, costing around $100 a month. Nonetheless, if you have a business and you want to improve its conversion rate, this is worth its cost.

 

Tool #3: Crazy Egg

 

This is a simple and cheap A/B testing tool that is perfect for web designers. If you don’t know what A/B testing is, don’t worry—we will explain it simply here.

 

So, A/B testing consists of creating two identical websites with some changes to make them stand out. For example, let’s say that in website A, you have green buttons and blue headers. Then, on website B, you have red buttons and yellow headers. What will happen here is that the traffic will get split into two. From this, you can test each other to determine which performs best.

 

To do all of this, Crazy Eggs has a simple, kind of no-code interface. In it, you can choose something and then change any kind of elements, such as the text or color. As a result, you don’t have to re-code the whole website. A snippet of your website’s code allows you to make whatever change you see fit. For example, the buttons’ label and other changes, then you can test it out.

 

One thing about A/B testing is that you need a certain amount of traffic to apply it. Otherwise, the tests won’t be statistically valid if only 10 or 20 people visit your website. Thus, your website and each of its versions need at least 1000 visitors for this to be statistically valid.

 

Conclusion of UX Tools Every Web Designer Needs

 

Thanks to this article, you know how these 3 UX tools can help you improve your website’s user experience.

 

In short, you need only study your collected data to understand your current situation and analytics. After you know these numbers, you need to hypothesize how and why you will improve.

 

For this, you can use tools like Google Analytics, Full Story, and Crazy Egg to see what your visitors do on your website. These tools allow you to study your visitors’ moves and choices.

 

After this, you will see how things improve by using an A/B testing tool like Crazy Egg. From this experiment, you can make changes to improve and test your website’s user experience. This will provide long-term benefits, especially if you do it regularly.

 

This whole process really adds value to you or your client’s business. It will also allow you to charge more than just creating a website or product.