3 UX tools Every Web Designer Needs

3 UX Tools Every Web Designer Needs. Today, we’re going to share 3 tools that you should use to improve a website. Thanks to them, you can improve its user experience and, most importantly, conversion rate.

As web designers, we love building projects, products, and websites from scratch. It’s a very creative and fun process, and we love that. 

However, the value of design is in working long term and not just building the first initial version. This happens because, in the beginning, most of our assumptions may be wrong or misleading.

Only when working on a long-term project, can you create real value? This also happens when reviewing how people use your website or product. Only then can you improve the user experience and what’s not working? As a result, you will create a better understanding and more conversions using the UX to attract more customers to an attractive website.

So, with more money, more goals are achieved for any product or website. Here are some tools you can use both for business and when working with clients.

Tool #1: Google Analytics

You’ve likely heard about it. This is a very common and free tool that almost everyone uses. It’s so powerful, yet most people don’t understand how to use it correctly.

You must understand who your audience is, where they come from, in which countries they live, their Internet speed, and what devices they use. In this last case, we often think that our visitors use desktops when, in reality, they use their smartphones.

As a result, you must ask yourself some questions. For example, did you create the website only for desktops? Is your website too heavy for slow connections? Can your users understand the language you’re using?

When you understand who your audience is, you can make better assumptions. As a result, you will be able to design your website better. Google Analytics is key because it lets you know your visitors’ behavior. You can see what pages your visitors visit and what they are doing.

The next step is to understand how to improve this or that. You need to find out what works and what doesn’t; to achieve this, you need data.

On the other hand, this tool also lets you measure conversions, in other words, how many people buy. Now that you understand conversion rates and how to get this data, you can start thinking about what to do with it.

Tool #2: Full Story

UX tools every web designer needs. This is yet another powerful tool called Full Story. It’s a little too advanced for basic projects, so you can’t use it for them.

This works by recording the screen to show you everything people do on your website. You can see if they’re scrolling, where they click, and how they interact with your product. As you can see, this is a fantastic tool worth using.

This tool offers a fantastic interface for viewing, sorting, and showing people who clicked here and not there. You can also filter your visitors to see exactly how they’re behaving.

Think of it as a video that helps you understand how your users interact with your website. In it, you can place an element in the wrong place to see how your users react to it. This will give you insight into what changes can and cannot help you improve the UX.

Please remember that this doesn’t consist of numbers. After all, you already have access to your website’s analytics. Instead, it is like watching a video or screen recording about how your visitors move within your website.

Thanks to this, you can get insight or an idea about how to improve your designs. As you can see, this is a potent tool. However, it isn’t cheap, costing around $100 a month. Nonetheless, if you have a business and you want to improve its conversion rate, this is worth its cost.

Tool #3: Crazy Egg

This is a simple and cheap A/B testing tool that is perfect for web designers. If you don’t know what A/B testing is, don’t worry—we will explain it simply here.

So, A/B testing consists of creating two identical websites with some changes to make them stand out. For example, let’s say that in website A, you have green buttons and blue headers. Then, on website B, you have red buttons and yellow headers. What will happen here is that the traffic will get split into two. From this, you can test each other to determine which performs best.

To do all of this, Crazy Eggs has a simple, kind of no-code interface. In it, you can choose something and then change any kind of elements, such as the text or color. As a result, you don’t have to re-code the whole website. A snippet of your website’s code allows you to make whatever change you see fit. For example, the buttons’ label and other changes, then you can test it out.

One thing about A/B testing is that you need a certain amount of traffic to apply it. Otherwise, the tests won’t be statistically valid if only 10 or 20 people visit your website. Thus, your website and each of its versions need at least 1000 visitors for this to be statistically valid.

Conclusion of UX Tools Every Web Designer Needs

Thanks to this article, you know how these 3 UX tools can help you improve your website’s user experience.

In short, you need only study your collected data to understand your current situation and analytics. After you know these numbers, you need to hypothesize how and why you will improve.

For this, you can use tools like Google Analytics, Full Story, and Crazy Egg to see what your visitors do on your website. These tools allow you to study your visitors’ moves and choices.

After this, you will see how things improve by using an A/B testing tool like Crazy Egg. From this experiment, you can make changes to improve and test your website’s user experience. This will provide long-term benefits, especially if you do it regularly.

This whole process really adds value to you or your client’s business. It will also allow you to charge more than just creating a website or product.